Tale of Freeclimbing El Capitan: DAA OneConference Keynoter

Renowned author Mark Synnott to share insights
WAKEFIELD, Mass. – September 9, 2019 – The Digital Analytics Association (DAA), announced Mark Synnott, author of the best-selling new book, “The Impossible Climb”, as the opening keynoter of their global conference, the DAA OneConference, October 23-24 in Chicago.
Mark will share his insights on teamwork, meticulous preparation, leadership, and overcoming adversity in his keynote, based on his work with Alex Hannold, who performed the unprecedented:  a 3,000 foot vertical climb up El Capitan in Yosemite, all without a rope.
All attendees will receive a copy of Synnott’s book, and he will be available for signing as well.  Synott’s opening keynote is being sponsored by DAA corporate member Claravine.
Held at the iconic Venue SIX10 on Michigan Avenue, the DAA OneConference features two full days of groundbreaking educational sessions, networking opportunities, and the presentation of the annual Quanties Awards, all included in the price of one ticket.
In addition to Synnott’s first hand account of ambition and endurance, the DAA OneConference features an engaging roster of analytics leaders, small group workshops, and innovative sessions.  Attendees will gain valuable insights, discuss how the marketplace is evolving, and get a preview of what the future holds for digital analysts.
Registration is open through Oct 18; sponsorship inquiries can be directed to Matt Dirks, DAA Sponsorship Director.
About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has almost 5,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.