Digital Analytics Association’s Global Membership Elects 2021 - 22 Directors and Officers

David McBride of Course5 Intelligence is the new DAA President; June Dershewitz Board Chair

WAKEFIELD, Mass. – June 28, 2021 – The Digital Analytics Association (DAA) today announced its 2021-22 Board of Directors, the results of an election held recently among the DAA's members worldwide. Two new Directors were elected to two-year terms: Mai Alowaish, Chief Data Officer, Gulf Bank, and Kenya Davis, Associate Director, Experimentation, Evolytics. The Board of Directors also voted to elect the following Officers for the 2021-22 year:
  • Chair, June DershewitzHead of Data Strategy, Amazon Music
  • President, David McBride, SVP, Digital Solutions & Consulting, Course5 Intelligence
  • President-Elect, Charles Davis, VP, Solutions, Blast Analytics & Marketing
  • Treasurer, Rusty Rahmer, Head of Customer Experience Solutions, GSK
  • Secretary, Mai Alowaish, Chief Data Officer, Gulf Bank
  • Executive Committee Member At Large, Lynn Lanphier, Sr. Director, Marketing Analytics, U.S. Bank

In addition, two former directors were named Director Emeriti by the DAA Board: Aaron Maass, Vice President, CX Transformation, ADT, and Amy Sample, Vice President Business Intelligence, PBS.

David McBride, President of DAA said "This is an exciting time to be a member of the analytics community. Collectively, we have work to do to make a culture of data, insights, and action the default business practice. We have an opportunity to emerge from a global pandemic to use data to do good in the world around us. This important work will not happen by itself. We invite all members of the analytics community, whether you are a member of the DAA or not, to lend your voice and your energy to help create a better digital world through data."

Returning Board members are:
  • Jeff Allen, Adobe
  • Sharon Flynn, InfoTrust
  • Michael Helbling, Stacked Analytics
  • Val Kroll, Search Discovery
  • Nick Mihailovski, Google
  • Mary Owusu, Canisius College
  • John Pestana, ObservePoint
View the complete list of 2021-22 Board of Directors, including their biographies.

About the Digital Analytics Association (DAA) The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. The DAA vision is a better digital world through data. The organization has more than 6,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at