DAA OneConference 2020


The ONE Conference and Premier Awards for Digital Analytics Professionals Must Go On[line]!

Join us for the 2nd annual DAA OneConference and Quantie Awards - from wherever you are.


DAA OneConference and the Quantie Awards are an invaluable experience for any digital analytics professional – from the practitioner to the executive – who need answers they can trust. 

With our community, you get answers on a global scale, and bringing DAA OneConference and the Quantie Awards online means you’ll receive them to a degree we have yet to witness. So, although we won’t be able to shake your hand in person, you will continue building on conversations from past events and engage in new ones with attendees and speakers from across the globe!

Acknowledging all of today’s new challenges, we plan to deliver a stellar line up of globally renowned industry leaders providing key insights, latest trends, and connection we all need now more than ever. With an unbiased agenda and a community of experts, join us to get the tools and foresight you need to collaborate, innovate, and improve performance to stay ahead in the changing landscape of digital analytics.

Hype won’t lead your company into the future, and fluff doesn’t bring you to your next career move. The content and network you’ll meet as part of OneConference and the Quantie Awards will.


Register Now


Tuesday, October 20: Workshop Day
Morning and Afternoon WORKSHOPS INCLUDE:

User centric data: the model of tomorrow you need to prepare today, by Declan Owens, Digital Analytics Expert, AT Internet
Sponsored by AT Internet

Data activation: What you need to do to really become a data and insight driven organisation. by Declan Owens, Digital Analytics Expert, AT Internet
Sponsored by AT Internet

“Introduction to AI for Executives” by Joe Sutherland
Sponsored by Search Discovery

*Additional Workshops will be announced shortly
Wednesday, October 21: OneConference Day One
10:00 AM – 10:15 AM Welcome Remarks
10:15 AM – 10:45 AM KEYNOTE: Simo Ahava, Presented by Claravine
10:45 AM – 11:00 AM Sponsor Spot: Compensation Study Results presented by InfoTrust
11:00 AM – 11:15 AM Quanties: Top Consultant Finalist Competition
11:15 AM – 11:30 AM Coffee Break and Expo Hours
Expo Hall visits with gamification
11:30 AM – 11:55 AM Bring Your A-Game to A/B Tests by Tim Gillman
  Silent Script Killers - Death by Measurement by Nathan Decker
  Winning Customers in a Cookie-less Future by Henry Webster
11:55 AM – 12:10 PM Quanties: Top Practitioner Finalist Competition
12:10 PM – 12:15 PM Sponsor Message
12:15 PM – 12:45 PM Lunch Break and Expo Hours
Expo Hall visits with gamification
12:45 PM – 1:10 PM Customer Data Platforms Demystified by Todd Belcher
  Analytics for eCommerce by Enrico Pavan
  Utilizing Analytics to Maximize CLV by Claire Schmitt
1:10 PM – 1:25 PM Quanties: Top Consultant Finalist Competition
1:25 PM – 1:30 PM Sponsor Message
1:30 PM - 1:45 PM Birds of a Feather Discussion Groups
1:45 PM – 2:00 PM Quanties: Best New Technology Finalist Competition
2:00 PM – 3:00 PM Open Expo Hours
Expo Hall visits with gamification
Thursday, October 22: OneConference Day Two
12:00 PM – 1:00 PM Open Expo Hours
Expo Hall visits with gamification
1:00 PM – 1:30 PM KEYNOTE: Brent Dykes
1:30 PM – 1:35 PM Sponsor Message
1:35 PM – 1:50 PM Open Expo Hours
Expo Hall visits with gamification
1:50 PM – 2:20 PM Birds of a Feather Discussion Groups
2:20 PM – 2:30 PM Twitter Party hosted by Tyranalysis Rex
2:30 PM – 2:55 PM    The Resilient Analysist by Maribeth Gregory

Implementation Tips and Tricks by Jason Case

Think Journey, Not Visits and Platforms by Dan Vivaldelli and Mai AlOwaish     
2:55 PM – 3:10 PM Coffee Break and Expo Hours
Expo Hall visits with gamification
3:10 PM – 3:45 PM Meet Your Mentor Mentoring Panel with Emily Kubic, Lara Fisher, Lori Brok, Zara Palevani and Pat Fonesca
WiA session sponsored by Blast Analytics & Marketing
3:45 PM – 3:50 PM Five Minute Sponsor Slot
3:45 PM – 4:00 PM Closing Remarks
4:00 PM – 4:30 PM Quanties Live Reveal and Happy Hour
with Title Sponsor: Adobe



Register Now


Keynote Speakers:

Simo Ahava

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems.

Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Brent Dykes

Brent Dykes is Senior Director of Insights and Data Storytelling at Blast Analytics. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.

Session Speakers:

Tim Gillman

Tim Gillman is a Senior Digital Analyst at Adswerve, based out of Denver, CO. At Adswerve helps clients with all manner of analytics implementations. His expertise includes tag management, a/b testing implementation, and analytics training. Outside of analytics, Tim enjoys reading, cooking, and playing drums for heavy metal bands.

Henry Webster

SVP, Analytics & Insights, Kelly Scott Madison

Henry Webster is a data junkie. He thrives on analytics and has a keen ability to simplify information into snackable bites and compelling narratives. As SVP, Analytics & Insights, he drives analytics, technology, and insight excellence across Kelly Scott Madison’s client base. Within his practice he builds seamless reporting, test-and-learn strategies, predictive modeling programs and ensures that clients remain at the forefront a rapidly changing data landscape. Prior to KSM, Henry served as VP of Advanced Analytics and Insights at Starcom. While there, he helped clients take aggressive leaps forward through data enablement and implementation. As the Advanced Analytics lead for Kraft and MARS-Wrigley, Henry demonstrated and enhanced the effective application of data on behalf of each portfolio client, drove KPI management, and led a team of analytics experts.

Jason Case

Jason is an honest, fun-loving person who loves solving complex problems. He feels it truly is the best part of every position he’s ever had, and if you know anything about consulting then you know your clients can bring forth some of the most challenging issues to solve. He has learned much about team management and development over the past 12 years managing fellow consultants and working with clients. Jason is an expert in Web Analytics and JavaScript and loves working at Blast.

His technical background has opened many doors along his journey in consulting. Having the ability to discuss business requirements and boil them down into a technical discussion with a developer has been a boon to his career. He finds that he learns quickly and can refine processes which allows him to be more efficient and to get more done in a shorter amount of time. This has helped Jason adapt to the needs of those around him and better find the customized solution that is right instead of the generic one that seems to be given to everybody.

Jason is very much a family man and spends most of his free time with his wife and four kids. There is nothing more important to him than his family.

Dan Vivaldelli

Dan is a Lead Analysis and Data Visualization Specialist at InfoTrust with a decade worth of experience in helping CPG brands gain insight into their customers' behavior through analytics. Given his background in e-commerce, merchandising and marketing, Dan spends most of his time helping e-commerce clients better understand their customers. Dan has a BS in Informatics from Indiana University, holds an MS in Business Analytics from the University of Notre Dame and is a DAA Chicago Chapter Leader.

Mai AlOwaish

Mai Alowaish is a digital marketing consultant and delivery team lead at InfoTrust, specializing in cross-device analytics for websites and mobile applications. With over a decade of experience in digital analytics and eCommerce applications, Mai has implemented a variety of analytics solutions for online retailers, financial institutions, airlines and more. Mai is an active member and mentor with DAA, and the recipient of the 2019 DAA President’s Award.

Mai Alowaish is a digital marketing consultant and delivery team lead at InfoTrust, specializing in cross-device analytics for websites and mobile applications. With over a decade of experience in digital analytics and eCommerce applications, Mai has implemented a variety of analytics solutions for online retailers, financial institutions, airlines and more. Mai is an active member and mentor with DAA, and the recipient of the 2019 DAA President’s Award.


Emily Kubic

Analytics Solution Architect, Securian Financial

Emily has worked in almost all aspects of digital analytics, from reporting and visualization to designing and implementing analytics solutions. In the course of her career, she has also supported a variety of industries, verticals, and teams, helping her partners measure and optimize everything from shopping cart funnels to content. She holds two degrees, one in UX and user-centered experience design, and the other in computer science.

Lara Fisher

Lara Fisher is a Senior Analytics Strategist with over 25 years of experience in the analytics industry. Lara has worked at industry leaders such as SiriusXM, Discovery Communications, and comScore. She has expertise in both Adobe Analytics and Google Analytics. She holds a Masters Degree from the John Hopkins University Carey School of Business and second Masters Degree in eBusiness from the University of Maryland.

Lori Brok

Lori began her journey into the field of digital analytics in April 2019. She is an analytics specialist at a boutique experimentation agency. Previous professional roles include school social worker, director of operations at a non-profit, server, and AmeriCorps Member.

Zara Palevani

Associate Director, Cardinal Path Center of Excellence. CWA, PMP, PMI PBA

Zara has over a decade of experience in product and project management in the Digital Analytics field. She has worked across multiple marketing disciplines in both large and small technology and professional services companies. At Cardinal Path, Zara and her teams partner with enterprise clients to help with their full Google Marketing Platform strategic service support. Zara spends her free time with family, volunteers for DAA, acts on the board of Ottawa Project Management Institute Chapter and plays basketball.

Pat Fonesca

Pat is a professional with 8+ years of business analysis experience in data analysis, strategic IT systems implementations, and eCommerce projects on remote and on-site teams. In 2017, while working in the US for an online travel agency, he analyzed customer behavior data in Google Analytics, and that was the moment when he realized the power of data-driven decisions to plan websites and digital campaigns.

Pat decided then to continue his career in the field of digital marketing and analytics. While researching these topics, he discovered the DAA and the support delivered to its members through documentation, events, and an active community. Pat’s foremost objective today is to be a digital analytics consultant working remotely for global firms, and this is why he enrolled as a mentee in the DAA mentoring program. He’s currently based in Chile and plans to move to Canada next year.

Sponsored Speakers:

Joe Sutherland

Joe is a digital transformation expert and scientist, focusing on the integration of data science and artificial intelligence into executable corporate strategies. He is the Head of Data Science at Search Discovery, where he leads groundbreaking data science initiatives for a diverse clientele of Fortune 500 and startup clients, including some of the most admired companies in the world. He was a founder at the artificial intelligence startup Peachtree AI, and an initial team member at the fintech startup Prattle, both of which successfully exited in 2019. Prior to that, he has held roles since 2006 at Columbia, Princeton, The White House, and the web consulting shop CLEVER Analytics. His academic research received a citation from the National Science Foundation in 2017, and he is presently affiliated as a Research Fellow at Johns Hopkins University.



Register Now





Women in Analytics

Pre-Conference Workshops

To sign up as a Sponsor click HERE

Highlights From 2019

OneConference 2019