OneConference Agenda

OneConference Agenda


October 23, 2019

1:00 PM – 9:00 PM

Time Session Title / Abstract & Speaker
12:00 Registration Opens
Opening Keynote: Life on the Vertical
Speaker: Mark Synnott, author of “The Impossible Climb”

Mark Synnott is a man ever on the brink of new discovery. A big wall rock-climber of the highest order, he’s made legendary first ascents of some of the world’s tallest, most forbidding walls, from Baffin Island to Pakistan. It’s all in the spirit of adventure and exploration in order to educate about these sites of strange, remote beauty. He’ll share his stories from the cliffs, from the importance of trust in your teammates to life and leadership on the vertical.

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1:45 Analytics Rockstar Mentality
Speaker: Eric Matisoff, Senior Evangelist, Analytics & Data Science, Adobe

Learn the key traits of the industry’s analytics rockstars - those that have already made a difference in the industry, or will soon. In this keynote, you’ll learn what it takes to differentiate yourself in the analytics world, take your skills to the next level, and teach those skills to your team to build the next generation of analytics rockstars.

2:30 Networking Break
3:00 Breakout Sessions

DAA Corporate Member Leadership Forum (Invitation Only)
Moderator: Rusty Rahmer, DAA Board Chair and Head of Customer Experience Solutions, GlaxoSmithKline

Mastering Buyer Journey Analytics & Attribution Modeling
Speaker: Kashif Khurshid, Sr. Manager of Marketing Analytics, Platforms & Technology, Alert Logic

One touch marketing is dead. See multi-touch buyer journeys in action and discover how attribution impacts metrics and business outcomes. In this session, you will learn best practices on configuring buyer journey, determine how to gain insights from journeys, and learn how to assess performance of buyer journey.

Think Like a Data Scientist
Speaker: Annmarie Stockinger, Senior Growth Analyst, Mailchimp

Have you ever started an analysis and realized you didn't have the right data in hand or didn't know where to get your data from? Or have you gone to present a deliverable and realized you had missed a key question or hypothesis? This session will help you use data science principles to build better dashboards and reporting. By utilizing the scientific method you'll be able to easily plan your work, and you'll never fret over what to include in the final presentation again.

Check List: 10 Things to Do Before Integrating Artificial Intelligence
Speaker: Taniya Jayadeva, Senior Advisor Digital Analytics, AARP

Artificial intelligence –where do we start…or should we? In this session, dive into a must-have check list that anyone can go through to start AI conversation at their organization.

4:15 Keynote Panel: The Past, Present and Future of Analytics
Industry luminaries and Quanties Award winners lead this interactive panel on how the analytics industry has evolved, where are we today, and what disruptions are next for the industry. Find out what you need to know and what skills are critical to stay relevant and increasingly valuable in a rapidly evolving industry.

Featuring Jim Sterne, Founder of DAA, Joe Miscavige, Director, Digital Analytics at Public Broadcasting Service (PBS), Carey Wilkins, President, Evolytics and more to be announced!
5:30 Quanties Awards
The Quanties celebrate the best and brightest individuals in the analytics industry and demonstrate our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. Join us for a Chicago-themed celebration of innovation in analytics!

October 24, 2019

9:00 AM – 4:00 PM

Time Session Title / Abstract & Speaker
7:00 Morning Activity
Join fellow participants for a morning walk/run, weather permitting!
8:00 Breakfast and Registration
9:00 Welcome Remarks
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Opening Keynote
Speaker: Joe Megibow, CEO, Purple
10:00 Networking Break
10:45 Breakout Sessions

Women in Analytics Conversation
Moderator: Amy Sample, VP Business Intelligence at PBS

Since the DAA's WiA initiative launched in 2016, the Women in Analytics movement has marched on - with conferences and networking groups popping up in organizations across the industry. The DAA's own WiA mentoring program is now in its second year.

Let's continue our conversation. What success stories do you have to share with the group? What techniques have you applied in your organization to attract and retain more women analysts? How do we address the differences in equity perceptions among men and women? How do we achieve a better gender balance in senior leadership positions? Where do we need to focus our energies for the next year?

We welcome both women and men for what continues to be an exciting discussion about our profession.

It's 1am, Do You Know Where Your Data Is?
Speaker: Amber Zaharchuk, Associate Director, Disney & ESPN Media Networks

Data is one of our most valuable resources, yet many companies have no formal data management or governance programs in place. In this session, identify actionable ways to assess and improve data quality.

Customer Data Platform - Insights from Every Angle
Speaker: Aimee Bos, Director, Digital Analytics Strategy, Blast Analytics & Marketing

Customer Data Platforms (CDP) are no longer just a marketing fad. A unified customer experience across all marketing channels must start with a single and complete view of each customer. Learn about how a CDP can help you manage your customer data to unlock new insights, some of the top use cases, and the secrets to a successful implementation.
12:00 Networking Lunch
1:15 Analytics Improv
2:00 Internal Analytics: Building A Business Case To Get The Analytics Resources You Need
Speaker: David Frick, Strategic Value Advisor, Marketo, an Adobe Company

Getting the proper resources you need is hard to do, especially when you have to sell it up the chain. This session is geared to provide you with the framework and step-by-step guide needed to get internal buy-in for new analytics software, increased headcount, or other resources you or your team needs.
2:45 Networking Break
3:15 When Data is Not Enough: Explaining Technical Concepts to Non-Technical Business Leaders

Speaker: Wes Barlow, Lead Decision Science Analyst, USAA 

Communication is key. Utilizing sophisticated analytic methods does not matter if you cannot get business leader buy-in. This session will provide an overview of a methodology that can be used to adjust your communication to meet the technical skill of your audience. It will provide examples that have been used to explain complex statistical, computational, and psychometric concepts to non-technical business and community leaders.

4:00 Closing Remarks