October 23, 2019
1:00 PM – 9:00 PM
|Time||Session Title / Abstract & Speaker|
|9:00 AM - 11:00 AM||Chapter Leader Meeting|
|12:00 PM - 5:00 PM||Registration Opens|
|1:00 PM - 1:45 PM||
Opening Keynote: Life on the Vertical
Speaker: Mark Synnott, author of “The Impossible Climb”
Mark Synnott is a man ever on the brink of new discovery. A big wall rock-climber of the highest order, he’s made legendary first ascents of some of the world’s tallest, most forbidding walls, from Baffin Island to Pakistan. It’s all in the spirit of adventure and exploration in order to educate about these sites of strange, remote beauty. He’ll share his stories from the cliffs, from the importance of trust in your teammates to life and leadership on the vertical.
|1:45 PM - 1:50 PM||Sponsor Remarks
Speaker: David McBride, Senior Vice President, Digital Solutions, Course5
|1:50 PM - 2:30 PM||Analytics Rockstar Mentality
Speaker: Eric Matisoff, Senior Evangelist, Analytics & Data Science, Adobe
|2:30 PM - 3:00 PM||Networking Break|
|3:15 PM - 4:15 PM||Breakout Sessions
Digital Analytics Team Organizational Design Exercise (CMLF - Invitation Only)
Mastering Buyer Journey Analytics & Attribution Modeling
One touch marketing is dead. See multi-touch buyer journeys in action and discover how attribution impacts metrics and business outcomes. In this session, you will learn best practices on configuring buyer journey, determine how to gain insights from journeys, and learn how to assess performance of buyer journey.
Think Like a Data Scientist
Have you ever started an analysis and realized you didn't have the right data in hand or didn't know where to get your data from? Or have you gone to present a deliverable and realized you had missed a key question or hypothesis? This session will help you use data science principles to build better dashboards and reporting. By utilizing the scientific method you'll be able to easily plan your work, and you'll never fret over what to include in the final presentation again.
Transforming Analytics for Single Page Apps (SPA)
With the rise of react and single page applications in web development, cookie-cutter implementation and pixels are quickly becoming outdated as a framework for tracking. Core metrics and dimensions analysts have always depended on — such as pageviews, entries, and channels — may no longer mean what they used to mean. Julia will speak about some of the key learnings from her work at Best Buy on analytics implementation for multiple SPAs, the common challenges, and how to resolve them.
|4:30 PM - 4:35 PM||Analytics for the Experience Business
Speaker: Jeff Allen, Senior Director, Product Marketing, Adobe Analytics
|4:35 PM - 5:15 PM||Keynote Panel: The Past, Present and Future of Analytics
Moderator: Jim Sterne, Founder, Marketing Analytics Summit, Rising Media; Board Chair Emeritus, Digital Analytics Association
Joe Miscavige, Director, Digital Analytics, Public Broadcasting Service (PBS)
Sarah Walker, Digital Research Specialist, Nexstar Digital
Carey Wilkins, President, Evolytics
Tim Wilson, Senior Analytics Director, Search Discovery, Inc.
|5:15 PM - 5:30 PM||Closing Remarks|
|5:30 PM - 6:30 PM||Quanties Reception|
|6:30 PM - 9:00 PM||Quanties Awards
The Quanties celebrate the best and brightest individuals in the analytics industry and demonstrate our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. Join us for a Chicago-themed celebration of innovation in analytics!
October 24, 2019
9:00 AM – 4:00 PM
|Time||Session Title / Abstract & Speaker|
|8:00 AM – 9:00 AM||Continental Breakfast|
|8:00 AM - 4:00 PM||Registration Open|
|9:00 AM - 9:15 AM||Welcome Remarks|
|9:15 AM - 9:20 AM||Sponsor Remarks|
|9:20 AM - 10:00 AM||
Speaker:Joe Megibow, CEO, Purple
Join Joe Megibow, CEO of Purple, in conversation with DAA Board Member David McBride. Joe will discuss his career progression in analytics from analytics startup Tealeaf, to management positions at Expedia.com and American Eagle to leading Purple, a mattress industry disruptor, and share insights on the critical role analytics plays in the organization. How should analysts interact with CEOs to change the perception and influence of data? How can analytics teams or professionals be more impactful to the c-suite within their organizations? How can analytics professionals work with other teams to broaden the reach of data? Joe, a 2011 inaugural recipient of the Quanties Practitioner of the Year Award, will cover these questions and more.
|10:00 AM - 10:30 AM||AM Networking Break|
|10:45 AM - 11:45 AM||Breakout Sessions
Women in Analytics Conversation
Moderator: Amy Sample, VP Business Intelligence at PBS
Since the DAA's WiA initiative launched in 2016, the Women in Analytics movement has marched on - with conferences and networking groups popping up in organizations across the industry. The DAA's own WiA mentoring program is now in its second year.
Let's continue our conversation. What success stories do you have to share with the group? What techniques have you applied in your organization to attract and retain more women analysts? How do we address the differences in equity perceptions among men and women? How do we achieve a better gender balance in senior leadership positions? Where do we need to focus our energies for the next year?
We welcome both women and men for what continues to be an exciting discussion about our profession.
Governing Beyond the Enterprise
Speaker: Amber Zaharchuk, Associate Director, Disney & ESPN Media Networks
Data is one of our most valuable resources, yet many companies have no formal data management or governance programs in place. In this session, we will discuss challenges in driving consistency across a complex ecosystem and identify actionable ways to assess and improve data quality. Your contributions to the discussion are encouraged.
Customer Data Platform: Insights from Every Angle
|12:00 PM - 1:00 PM||Lunch|
|1:15 PM - 1:20 PM||Sponsor Remarks|
|1:20 PM - 2:00 PM||Digital Marketing and Measurement in a Post-GDPR/ITP World
Speaker:Kevin Hartman, Director of Analytics, Consumer, Government and Entertainment Sector, Google
While marketers' needs have changed very little as a result of digital's explosive growth, the tactics used to achieve their goals have evolved at a speed that has out-paced the trust of the very consumers they hope to engage and influence. The regulatory and industry response to protect consumers' interests has been a responsible first step with a modest impact on marketers -- but strategic moves by players in the digital industry have had a tremendously disruptive effect on marketers. We'll take a critical look at the forces that are shaping digital marketing today and layout a clear path forward for marketers in the post GDPR / ITP world.
|2:00 PM - 2:45 PM||When Data is Not Enough: Explaining Technical Concepts to Non-Technical Business Leaders
Speaker:Wes Barlow, Lead Decision Science Analyst, USAA
Communication is key. Utilizing sophisticated analytic methods does not matter if you cannot get business leader buy-in. This session will provide an overview of a methodology that can be used to adjust your communication to meet the technical skill of your audience. It will provide examples that have been used to explain complex statistical, computational, and psychometric concepts to non-technical business and community leaders.
|2:45 PM - 3:15 PM||Networking Break|
|3:15 PM - 3:55 PM||Internal Analytics: Building A Business Case To Get The Analytics Resources You Need
Speaker:David Frick, Strategic Value Advisor, Marketo, an Adobe Company
Getting the proper resources you need is hard to do, especially when you have to sell it up the chain. This session is geared to provide you with the framework and step-by-step guide needed to get internal buy-in for new analytics software, increased headcount, or other resources you or your team needs.
|3:55 PM - 4:00PM||Closing Remarks|