October 23, 2019
1:00 PM – 9:00 PM
|Time||Session Title / Abstract & Speaker|
Opening Keynote: Life on the Vertical
Speaker: Mark Synnott, author of “The Impossible Climb”
Mark Synnott is a man ever on the brink of new discovery. A big wall rock-climber of the highest order, he’s made legendary first ascents of some of the world’s tallest, most forbidding walls, from Baffin Island to Pakistan. It’s all in the spirit of adventure and exploration in order to educate about these sites of strange, remote beauty. He’ll share his stories from the cliffs, from the importance of trust in your teammates to life and leadership on the vertical.
|1:45||Analytics Rockstar Mentality
Speaker: Eric Matisoff, Senior Evangelist, Analytics & Data Science, Adobe
DAA Corporate Member Leadership Forum (Invitation Only)
Mastering Buyer Journey Analytics & Attribution Modeling
One touch marketing is dead. See multi-touch buyer journeys in action and discover how attribution impacts metrics and business outcomes. In this session, you will learn best practices on configuring buyer journey, determine how to gain insights from journeys, and learn how to assess performance of buyer journey.
Think Like a Data Scientist
Have you ever started an analysis and realized you didn't have the right data in hand or didn't know where to get your data from? Or have you gone to present a deliverable and realized you had missed a key question or hypothesis? This session will help you use data science principles to build better dashboards and reporting. By utilizing the scientific method you'll be able to easily plan your work, and you'll never fret over what to include in the final presentation again.
Check List: 10 Things to Do Before Integrating Artificial Intelligence
Artificial intelligence –where do we start…or should we? In this session, dive into a must-have check list that anyone can go through to start AI conversation at their organization.
|4:15||Keynote Panel: The Past, Present and Future of Analytics
Industry luminaries and Quanties Award winners lead this interactive panel on how the analytics industry has evolved, where are we today, and what disruptions are next for the industry. Find out what you need to know and what skills are critical to stay relevant and increasingly valuable in a rapidly evolving industry.
Featuring Jim Sterne, Founder of DAA, Joe Miscavige, Director, Digital Analytics at Public Broadcasting Service (PBS), Carey Wilkins, President, Evolytics and more to be announced!
The Quanties celebrate the best and brightest individuals in the analytics industry and demonstrate our thanks to the exceptional groups and technologies that make our work easier and more impactful every day. Join us for a Chicago-themed celebration of innovation in analytics!
October 24, 2019
9:00 AM – 4:00 PM
|Time||Session Title / Abstract & Speaker|
Join fellow participants for a morning walk/run, weather permitting!
|8:00||Breakfast and Registration|
Speaker: Joe Megibow, CEO, Purple
Women in Analytics Conversation
Moderator: Amy Sample, VP Business Intelligence at PBS
Since the DAA's WiA initiative launched in 2016, the Women in Analytics movement has marched on - with conferences and networking groups popping up in organizations across the industry. The DAA's own WiA mentoring program is now in its second year.
Let's continue our conversation. What success stories do you have to share with the group? What techniques have you applied in your organization to attract and retain more women analysts? How do we address the differences in equity perceptions among men and women? How do we achieve a better gender balance in senior leadership positions? Where do we need to focus our energies for the next year?
We welcome both women and men for what continues to be an exciting discussion about our profession.
It's 1am, Do You Know Where Your Data Is?
Speaker: Amber Zaharchuk, Associate Director, Disney & ESPN Media Networks
Data is one of our most valuable resources, yet many companies have no formal data management or governance programs in place. In this session, identify actionable ways to assess and improve data quality.
Customer Data Platform - Insights from Every Angle
Speaker: Aimee Bos, Director, Digital Analytics Strategy, Blast Analytics & Marketing
Customer Data Platforms (CDP) are no longer just a marketing fad. A unified customer experience across all marketing channels must start with a single and complete view of each customer. Learn about how a CDP can help you manage your customer data to unlock new insights, some of the top use cases, and the secrets to a successful implementation.
|2:00||Internal Analytics: Building A Business Case To Get The Analytics Resources You Need
Speaker: David Frick, Strategic Value Advisor, Marketo, an Adobe Company
Getting the proper resources you need is hard to do, especially when you have to sell it up the chain. This session is geared to provide you with the framework and step-by-step guide needed to get internal buy-in for new analytics software, increased headcount, or other resources you or your team needs.
|3:15||When Data is Not Enough: Explaining Technical Concepts to Non-Technical Business Leaders
Speaker: Wes Barlow, Lead Decision Science Analyst, USAA
Communication is key. Utilizing sophisticated analytic methods does not matter if you cannot get business leader buy-in. This session will provide an overview of a methodology that can be used to adjust your communication to meet the technical skill of your audience. It will provide examples that have been used to explain complex statistical, computational, and psychometric concepts to non-technical business and community leaders.