OneConference 2019 Speakers

2019 DAA OneConference Speakers

Wes Barlow, Lead Data Scientist, USAA

Wes Barlow is a Lead Data Scientist who has spent his last 10 years applying psychological knowledge and data science techniques to understand and predict human behavior, measure performance, understand experiences, and assess the impact of business decisions. Wes has spoken at conferences on topics ranging from quantifying the employee experience, using natural language processing to predict behavior, and practical psychometric network analysis.

Aimee Bos, Director, Analytics Strategy, Blast Analytics & Marketing

Wes Barlow is a Lead Data Scientist who has spent his last 10 years applying psychological knowledge and data science techniques to understand and predict human behavior, measure performance, understand experiences, and assess the impact of business decisions. Wes has spoken at conferences on topics ranging from quantifying the employee experience, using natural language processing to predict behavior, and practical psychometric network analysis. As Director, Analytics Strategy for Blast Analytics & Marketing, Aimee applies her vast analytics, project management, and leadership experience to help our client teams deliver the best analytics consulting solutions possible. Specifically, she works closely with clients to develop reports and analyze data, identify trends and relationships between different types of data, draw appropriate conclusions, and translate findings into marketing and sales strategies that drive revenue.

Aimee has more than 10 years of experience with web analytics solutions, including Adobe Analytics and Google Analytics, applying data-driven methodologies to business, product, sales, and growth initiatives. In addition to her strong analytics consulting expertise, she is a strategic thinker with the ability to influence decision making and a strong leader who ensures on-time, on-budget project completion.

She has helped the following clients EVOLVE:

  • Dow Jones
  • NBA
  • American Express Travel
  • Bank of Hawaii
  • VF

Jake Collins, Director, Market Intelligence, UPMC

As director of Market Intelligence, Mr. Jake Collins is responsible for examining market, financial, and clinical data sets in order to help UPMC engage patients in the most effective and efficient manners. He is responsible for demonstrating ROI for marketing projects, better understanding individual patient journeys and their impliactions for outreach, and providing strategic market guidance to service line and hospital leadership in their growth efforts, as well as maintaining the data sets and providing guidance for the development of a cross departmental CRM.

In his previous role as senior director of Advisory Services for UPMC International, Mr. Jake Collins was responsible for business development, project management, operational oversight, and consultative services across a number of markets for UPMC. He has extensive experience in developing client-ready business strategies based on his completion of comprehensive market assessment studies. Mr. Collins has worked on projects in China, Colombia, Germany, Ireland, Italy, Kazakhstan, Malaysia, the Russian Federation, Singapore, and Vietnam among others.

David Frick, Strategic Value Advisor, Marketo

David is the Strategic Value Advisor of Marketo, an Adobe Company, where he is an advisor to enterprise C-Suite executives, focused on enabling digital transformation, advancing marketing maturity and improving engagement marketing. Previously, he held positions at Sovrn Holdings, Merkle and Vail Resorts. David graduated from Missouri State University, and received his MBA from University of Colorado at Denver.

Kevin Hartman, Director of Analytics, Consumer, Government and Entertainment Sector, Google

Kevin is a devoted and artistic practitioner of data. He believes data must do more than simply provide insights which inspire creative thought. Rather, data must express insights in ways that are just as creative as the ideas they activate.
In his role, Kevin and his team of 60+ analysts partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create. Prior to joining Google, Kevin ran a strategic analytics group at Draftfcb, a global creative agency.
In addition to his work at Google, Kevin is an adjunct professor at the University of Notre Dame's Master of Science in Business Analytics program, the University of Chicago's Graduate School of Analytics and Harris Graduate School of Public Policy, and the University of Illinois's Executive MBA program where he teaches courses including digital marketing, business analytics, and data visualization. Kevin also produced a Coursera course on digital marketing analytics as part of the University of Illinois's Digital Marketing certificate program, ranked #1 by Coursera in its list of Most Coveted Coursera Certificates.
Kevin received his BA from the University of Notre Dame and MBA and MPP from the University of Chicago.

Taniya Jayadeva, Senior Advisor, Digital Analytics, AARP

Bio to come

Kashif Khurshid, Senior Manager of Marketing Analytics, Platforms & Technology, Alert Logic

Kashif Khurshid is a leading expert in Digital Marketing & Marketing Operations with over 14 years of experience in both B2B & B2C space. He is currently Leading the Marketing Analytics & Technology Team at Alert Logic (SaaS) with Pipeline Marketing, Customer Journey Modeling, & MarTech Stack Management. He has held many Digital Marketing leadership roles at organizations such as Waste Management, Charles Schwab, NRG (Reliant) Energy and TravelClick and has a special knack for enabling the "Services" product into the Digital Eco-System. Kashif has been a speaker at many events such as Emetrics, Adobe Summit, AMA and others. He also established the Houston chapter for Web Analytics Wednesdays in Houston. Kashif is native to Texas. He holds an MBA in Finance and an MIS from University of St. Thomas. He completed his undergraduate from University of Houston in Marketing and Finance. When he is not at work, you may find him on bewildered lands and off-road parks trying to free up his jeep from the dirt just to make it back to Houston and in time for dinner with his lovely wife and two daughters.

Valerie Kroll, Optimization Director, Search Discovery

Valerie is passionate about data, like really passionate about data, and leverages that enthusiasm to help stakeholders make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypothesis libraries, utilizing advanced AI features in testing platforms, and creatively solving tough problems to ensure long-lasting business results. Prior to her current role, Valerie established and led the first Digital Analytics and Optimization programs at both UBS and the American Medical Association, and in 2014, her first year as a Digital Analyst, she was honored to be a finalist for the DAA “Rising Star” award. Always an active member of the digital analytics community, she currently serves as the President of the DAA Board of Directors and continues to provide new perspectives and insights on testing and optimization by frequently speaking on the digital analytics conference circuit and appearing on industry podcasts.

Eric Matisoff, Senior Evangelist, Analytics & Data Science, Adobe

Eric has spent well over a decade working in the digital analytics industry, learning and honing his craft in the agency world at Razorfish and Search Discovery, and the last 3 years at Adobe as the global evangelist for analytics. At Adobe, Eric focuses on empowering Adobe customers to understand Adobe’s vision and to define and apply best practices to their organization.

Joe Megibow, CEO, Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

Joe Miscavige, Director of Analytics, Business Intelligence Group, Public Broadcasting Service

Joe Miscavige is the Director of Analytics within the Business Intelligence Group at PBS, where he is responsible for providing actionable, data-driven insights about children’s media and education throughout the organization as well as leading on data visualization and data literacy initiatives. Prior to joining PBS, Joe managed cross-network advanced platform analysis for AMC Networks. He is a co-leader of the Digital Analytics Association, Washington D.C. chapter and the DAA’s Practitioner of the Year for 2018. Joe holds a Master of Science in Library & Information Science from Long Island University and a Bachelor of Arts in Public Relations from Susquehanna University. Follow him on Twitter at @joemiscavige to learn all of the secrets.

Rusty Rahmer, Head of Enterprise Digital Intelligence and Web Analytics at The Vanguard Group

Rusty is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard’s enterprise digital intelligence program and has since built and managed the firm’s Digital Intelligence Center of Excellence. Rusty’s expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation.

Amy Sample, Vice President, Business Intelligence, Public Broadcasting Service

Amy Sample has been analyzing digital consumer behavior for over 20 years. As VP of Business Intelligence at PBS, she and her team are responsible for providing cross-platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is Chair of the Board of Directors for the Digital Analytics Association and served as a founding co-leader of the DAA Washington DC chapter. Amy is a regular speaker in digital analytics and measuring user engagement at nationwide industry conferences. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.

Jim Sterne

Jim Sterne sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. He is available for workshops and keynotes.

Annmarie Stockinger

Annmarie is a data scientist with a passion for tacking technical tooling and applying it to marketing clients. With experience ranging from theoretical math to Google and Adobe Analytics implementation Annmarie has a wide variety of skills and knowledge. When she isn't building data science tools to help clients she enjoys riding her horse Finn and playing music.

Mark Synnott, author of “The Impossible Climb”

Mark Synnott is a New York Times bestselling author, a pioneering big wall climber and one of the most prolific adventurers of his generation. His search for unclimbed and unexplored rock walls has taken him on more than 30 expeditions to places like Alaska, Baffin Island, Greenland, Iceland, Newfoundland, Patagonia, Guyana, Venezuela, Pakistan, Nepal, India, China, Tibet, Uzbekistan, Russia, Cameroon, Chad, Borneo, Oman and Pitcairn Island. Closer to home, Mark has climbed Yosemite’s El Capitan 24 times, including several one-day ascents.

Mark was one of the first climbers to extensively explore the remote east coast of Baffin Island, in Arctic Canada. He he has pioneered four big wall first ascents on the island, including a grade VII on the 4700-foot north face of Polar Sun Spire. This epic route, called The Great and Secret Show, required the team to spend 36 nights in portaledges. In Baffin’s Auyuittuq National Park, Mark completed the first ski descent of the South Face of Mt. Odin, via a 5,000-foot couloir. In Pakistan’s Karakoram mountains, Mark established two grade VII big wall first ascents—The Ship of Fools on Shipton Spire and Parallel Worlds on Great Trango Tower. The latter, a 6,000-foot wall topping out over 20,000 feet, is one of the longest rock climbs in the world. Most recently, in the spring of 2019, Mark summited Mount Everest via the Northeast Ridge.

When he's not in the mountains, Mark works with The North Face Global Athlete Team (of which he has been a member for more than two decades) and he is highly sought after as a storyteller and motivational speaker. His client list includes General Motors, Bank of New York, VF Corp, the X Prize Foundation and National Geographic. Mark has also worked extensively in the film and television industry, both in front of and behind the camera. His credits include work for National Geographic Television, NBC Sports, Warren Miller Entertainment, Teton Gravity Research and Red Bull Media House. An accomplished journalist, Mark is a regular contributor to National Geographic magazine, and is the author of the national bestseller, The Impossible Climb: Alex Honnold, El Capitan and the Climbing Life and Baffin Island: Climbing, Trekking, and Skiing

Mark is also an IFMGA certified mountain guide, a long time SAR member and first responder and a trainer for the Pararescuemen of the US Force.

Sarah Walker, Digital Research Specialist, Nexstar Digital

Sarah Walker is an analytics professional who excels at turning data into insight for media companies. She is currently the digital analytics specialist for Nexstar Digital, providing insights for a wide array of local media entities. Sarah previously designed and managed the analytics reporting suite for Tribune Media, a top 60 web publisher. Sarah combines her passion for digital data and analytics with a sense of humor and knack for storytelling, attempting to make the most daunting of numbers easy to understand. Prior to digital analytics, Sarah was in television research, doing sales-related analysis for Comcast and Discovery Networks.

Carey Wilkins, President, Evolytics

Carey Wilkins is the President of Evolytics – winner of the Top Agency DAA Quanties Award in 2018.

Evolytics works with clients such as Intuit, Kroger, St. Jude’s, eHealth and Vail Resorts across the data lifecycle – leading business-impacting data initiatives that include measurement strategy, data collection, data engineering, data visualization, data analysis, predictive analytics, A/B testing, personalization and customized training.

With over 23 years of digital marketing and digital analytics experience, Carey has spent the majority of her career leading analytics projects, developing analytics talent and building an analytics company.

Crey is active in the digital analytics industry and speaks at conferences worldwide. She is also active in her local business community and has been recognized by the Kansas City Business Journal as a Women Who Mean Business honoree.

Tim Wilson, Senior Analytics Director, Search Discovery, Inc.

Tim is a Senior Analytics Director at Search Discovery, a data transformation company. He has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast ( and co-creating -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.

Amber Zaharchuck, Associate Director, Affiliate Partnership Development and Operations, Disney & ESPN Media Networks

With more than 10 years of experience in digital analytics, Amber is proficient in crafting anad validating comprehensive analytics solutions. An Associate Director of Affiliate Partnership Development and Operations at Disney & ESPN Media Networks, she manages the analytics strategy, implementation, and governance for Disney, ABC and ESPN networks across MVPD linear and digital access points

Amber holds an MBA from George Washington University and a BA from the University of North Carolina at Chapel Hill. Her analysis and implementation work was featured at various Digital Analytics Association Symposia as well as in the Genetics in Medicine and Applied Marketing Analytics journals.

Speaker: Julia Zhou, Digital Analytics Implementation Analyst, Best Buy Canada

With the rise of react and single page applications in web development, cookie-cutter implementation and pixels are quickly becoming outdated as a framework for tracking. Core metrics and dimensions analysts have always depended on — such as pageviews, entries, and channels — may no longer mean what they used to mean. Julia will speak about some of the key learnings from her work at Best Buy on analytics implementation for multiple SPAs, the common challenges, and how to resolve them.