OneConference 2020 Workshops

 

Tuesday, October 20: Workshops

Morning Workshops
10:00 AM – 11:30 AM ET

User Centric Data: The Model of Tomorrow You Need to Prepare Today
by Declan Owens, Digital Analytics Expert, AT Internet
Sponsored by AT Internet

The multiplication of devices, operating systems and browsers have led to a multiplication of tools that collect, process and store data under diverse formats. This phenomenon effects the data model and makes it challenging to understand the customer journey, essential for all marketers, product managers and business executives. All participants will get an introduction to visitor centricity, from cleaning the data model to exploiting the data, and the key challenges it solves, including access to the workshop of their choosing: - Implementing user centricity, where do I start? - Once my organization is "user centric", how do I maintain it and govern my data? - Now that I'm user centric, what opportunities do I have?


Inspire Action by Presenting Test Results in Analysis Workspace: How to Build A/B Test Result Dashboards in Your Web Analytics Tool that Inspire Action!‚Äč
by Valerie Kroll, Director, and Julie Shallman, Data Analyst, Search Discovery
Sponsored by Search Discovery
You are certainly familiar with everything it takes to get a test out the door. From setting up your tools and tags, to gaining stakeholder buy-in, and most importantly, determining how to act on test outcomes, you expertly balance art and science to make sure your testing program is successful. But how do you convey the story of each test to your product or marketing teams to drive action from test outcomes?  Not to mention if you have high test velocity - who has time to make a full presentation and read-out meeting for each test? Stop wasting precious time--focus on your high value work! 
 In this session, as a large group and in small breakouts, we will:
• Walk through the test life cycle to demonstrate how up-stream decisions, experiment design, and planning add to the narrative of your results presentation
• Master the tool agnostic formula for tailoring a business-outcome focused dashboard
• See the tool agnostic template in practice through a client case study in Adobe Workspace
• Learn how to make this repeatable and part of your experimentation process to  drive meaningful, long-lasting business impact


Embracing Digital Experience Analytics Transformation
by Greg Dowling, Global Director of Business Insights, Glassbox Digital
Sponsored by Glassbox Digital

During this workshop, we will discuss the drivers of digital experience analytics transformation, and:

  • how to straighten the path that organizations take from data to insights, 
  • how your organization can embrace the necessary institutional change required to achieve analytics transformation, 
  • how to build a future-proof digital strategic measurement framework, and 
  • how to communicate effectively through data storytelling.

Afternoon Workshops
2:30 PM – 4:00 PM ET

Data activation: What You Need to Do to Really Become a Data and Insight Driven Organization
by Declan Owens, Digital Analytics Expert, AT Internet
Sponsored by AT Internet

It is widely known that most organizations totally under use the data they have at their disposition. It first obviously has to be cleaned-up and well structured, but generally each organization is sitting a on goldmine of data and insight driven opportunities. All participants will get an introduction on the topic to understand the extent of the opportunities that lie ahead of us and the best way to start approaching the topic, including of course the importance of addressing the different data stakeholders and their needs when it comes to data activation. Additionally, everyone will be able to join a workshop of their choosing on the following topics: - Data Minimization: Adopt a lean approach to understand how less is actually more. - Data Sharing and building applications to activate



Introduction to AI for Executives
by Joe Sutherland, Head of Data Science, Search Discovery
Sponsored by Search Discovery

You might not know how AI works, but you’ve heard it’s incredible: It will magically solve all of your problems, without any effort on your part! It will render superior judgments at a scale you could never comprehend! And somewhere along the way, AI will snap up your job, too! In this short course, participants will learn basic principles of AI, what it can do, and what’s just hype. Then, we build an informed understanding of how AI can transform your organization to yield enduring results. We apply these building blocks with a “hands-on” approach to generate winning use cases, and then prioritize them within an AI Playbook. Finally, we align the playbooks with strategic vision at your organization and practice how to message and execute on the strategy at your organization.

 

Embracing Digital Experience Analytics Transformation
by Greg Dowling,Global Director of Business Insights, Glassbox Digital
Sponsored by Glassbox Digital

During this workshop, we will discuss the drivers of digital experience analytics transformation, and:

  • how to straighten the path that organizations take from data to insights, 
  • how your organization can embrace the necessary institutional change required to achieve analytics transformation, 
  • how to build a future-proof digital strategic measurement framework, and 
  • how to communicate effectively through data storytelling.