DAA Online Training

Within the DAA Education Portal members have access to all archived learning resources and non-members can purchase or access sample material. Learn more about the past events DAA has hosted:

In addition to our recorded trainings, DAA also offers certificate programs and has a robust Digital Analytics Cookbook with actionable content.

Go to the DAA Education Portal

Upcoming Webinars

Efficient Click Tracking Code (Javascript)

CWA Profession Development Units: 0.5 PDU

Join Jayanth Kanala, Delivery Manager, and Arun Kumar P, Senior Implementation Consultant at Nabler for a 30 minute webinar on efficient click tracking code. Using Click Tracking, one can track all the navigation item clicks, downloading a document, filling a form, viewing a video, clicking on links & CTAs etc., in the form of events or virtual pageviews. This helps to understand and analyze the user interactions across various sections of the website. This recipe illustrates the efficient way of tracking clicks by employing industry wide best practices.

Make Stronger, Data Driven Decisions and Reach More Audiences with Google Surveys

Date: Wednesday, March 14th

Time: 12:00 pm EST / 9:00 am PST

Do you have the research necessary to make the right decisions? Google Surveys launched in 2012 with the goal of making it easy to get fast, reliable insights from consumers across the internet and on mobile devices - allowing you to make more informed business decisions, understand your marketing impact, and keep a pulse on the health of your brand.

Google Surveys makes quality research accessible to organizations of all sizes -- We’re excited to announce that we’re rolling out a lot of new features to continue delivering on our mission to make research accessible to as many people as possible. Join this highly informative webinar to learn how you can use Google Surveys to help your organization.

About the Speaker:

Micheael Cumberbatch, Product Manager

Michael leads product management for Surveys 360 and leads the commercial product strategy for the Google Surveys API. He has been responsible for the feature roadmap and product execution. Previously, Michael held roles on the YouTube Music and Global Brand Solutions and Innovations teams at Google.