DAA Online Training
Within the DAA Education Portal members have access to all archived learning resources and non-members can purchase or access sample material. Learn more about the past events DAA has hosted:
In addition to our recorded trainings, DAA also offers certificate programs and has a robust Digital Analytics Cookbook with actionable content.
Go to the DAA Education Portal
Stop Fixing Your Media Analytics: How to Align Facebook Ads & Google Campaign Manager with Your Digital Analytics Platform
Date: Wednesday, July 17, 2019
Time: 1:00 pm ET
Many companies do not execute detailed tracking for their social media and display campaigns due to the amount of effort it takes to individually tag each ad. They may use a generic tag or rely on referring URLs only to identify social traffic. This makes it hard to tie post-click web behavior to specific creatives, ads, and campaigns, which in turn makes it difficult to perform detailed analysis on which campaigns are truly succeeding or failing.
In this webinar, Anne Saylor shares the steps media analytics teams can take to drastically reduce time spent tracking media campaigns through automated data governance. Specifically, Anne addresses how to pull data from Facebook Ads Manager and Google Marketing Platform, automatically append data to URLs, as well as send detailed campaign data from Facebook, Google, and other platforms to classifications within Adobe Analytics, or custom data import fields within Google Analytics.
Upon completion of this program, participants will understand:
- Common roadblocks to effective social media and display analytics
- Steps to automate data governance for these channels
- How these steps should translate to richer analytics and improved productivity
About the Speaker
Anne Saylor, Senior Client Strategist at Claravine
Anne Saylor is an experienced digital analytics architect who has implemented Adobe Analytics and Google Analytics for clients across many verticals. Anne has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Prior to her role as a Senior Client Strategist at Claravine, Anne was an analytics consultant for an agency and an analytics architect at Hilton Worldwide, where she was responsible for installing data governance best practices across a global organization.
How to Survive the Coming Data Privacy Tsunami
Date: Wednesday, July 31, 2019
Time: 1:00 pm ET / 10:00 am PT
Kristina Podnar, Digital Policy Consultant and Author presents, “How to Survive the Coming Data Privacy Tsunami”
Kristina discusses how, just as we have gotten used to the idea that the EU’s General Data Protection Regulation (GDPR) is a fact of life and have made modifications in our data collection procedures, the Brazil General Data Protection Law (LGDP), the California Consumer Privacy Act (CCPA), and waves of proposed new data privacy laws are swirling in the calm forewarning of a privacy tsunami heading our way. In the middle of such deep acronym swirls, it could be easy to be overwhelmed. However, all the privacy regulations share a number of commonalities and by learning how to address these now, you will be on high ground as the waves begin to pound.
After attending this webinar you will:
- Understand how to create a program around data privacy regulations, rather than individually respond to one-of laws or regulations
- Describe the 8 key data management practices required in each organization in order to address existing and upcoming data privacy regulations
- Share the types of questions that should be asked in the organization in order to drive smart digital data practices with data privacy regulations in mind
- Recognize what – as an individual – I can do in my organization to support sound data privacy practices
About the Speaker
Kristina Podnar, Digital Policy Innovator
Kristina Podnar is a digital policy innovator. For over two decades, she has worked with some of the most high-profile companies in the world and has helped them see policies as opportunities to free the organization from uncertainty, risk, and internal confusion. Kristina has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute). Her book, The Power of Digital Policy is now available on Amazon and through other booksellers.