DAA Online Training

Within the DAA Education Portal members have access to all archived learning resources and non-members can purchase or access sample material. Learn more about the past events DAA has hosted:

In addition to our recorded trainings, DAA also offers certificate programs and has a robust Digital Analytics Cookbook with actionable content.

Go to the DAA Education Portal

Upcoming Webinars:

Event-based Models for Omni-channel Analytics & Insights
Date: Wednesday, July 22, 2020
Time: 1:00 pm EST / 11:00 am PST
Digital analysts have long envisioned true and real-time omni-channel insights, and now that the technology is ready, it’s time to execute on this transformation. Event-based models provided an answer to the challenge of stitching together information into a single story and profile that leads to immediate and actionable cross-device insights; making users the unit of data measurement, rather than individual sessions and events on a single device. This session will cover event-based model concepts and tools for digital analytics, advantages and limitations of user-centric analytics, and an action plan to start executing your transformation into event-based models.   
Upon completion of this program, participants will:
1. Learn concepts on event based models
2. Advantages and limitations of event based models
3. Current tools for digital analysts with event-based model
4. Strategies and techniques to adopt event-based models
Join our webinar to learn more:  https://attendee.gotowebinar.com/register/9137808449660673038
About the Speakers:
Mai Alowaish is a Digital Marketing Consultant and Delivery Team Lead at InfoTrust, specializing in cross-device analytics for websites and mobile applications. With over a decade of experience in digital analytics and eCommerce applications, Mai has implemented a variety of analytics solutions for online retailers, financial institutions, airlines, and more. Mai is an active Member and Mentor with DAA, and the recipient of the 2019 DAA President’s Award.

Ryan is a Senior Analytics Consultant at Blast Analytics & Marketing. With over 10 years of experience in analytics and digital marketing, Ryan offers a high-level of knowledge and guidance to clients across several industries. Ryan enjoys combining strategy and technology to create solutions that meet the complex needs of organizations both large and small.