DAA Online Training
Within the DAA Education Portal members have access to all archived learning resources and non-members can purchase or access sample material. Learn more about the past events DAA has hosted:
In addition to our recorded trainings, DAA also offers certificate programs and has a robust Digital Analytics Cookbook with actionable content.
Go to the DAA Education Portal
How to Build a Data Literate Organization with the Growth Hacking MethodologyDate: Wednesday, March 10, 2021
Time: 1:00 pm EST / 10:00 am PST
Many organizations are striving to achieve a data mindset culture or, in some cases, are already data-driven. But the real missing piece is data literacy--the basic understanding of context and a clear framework to derive meaningful information. The cost of not understanding data is huge. Data literacy is deficient in many businesses and it's difficult to know where to start improving capabilities. Learn how Carol Tran implements her growth hacking methodology to build an engine that provides a culture that embraces data drive, data literacy, and data storytellers.
Upon completion of this program, participants will understand:
1. How to understand and interpret data metrics without being a data scientist.
2. How to ask the right questions to help increase confidence in making business decisions.
3. How to create stakeholder buy-in with specific actionable examples that you can apply in your own company.
About the Speaker:
Carol Tran is a growth executive, 3x entrepreneur, and a change agent for suboptimal business conditions. She partners with company leadership, acting as a guide to reveal inefficiencies and grow the business using limited resources.
Her growth hacking combines tactics and theory, examining the business holistically. She uses historical data to build a growth engine, using repeatable, scalable processes to understand user behavior, translate findings with product visionaries, and implement marketing automation to find and nurture leads, close more deals, and maximize ROI.
She has worked and consulted with a wide-range of businesses across several industries. They range from legacy companies (Dolby, Oracle, Morgan Stanley) and startups that have grown into big names (Zenni Optical). This provided her the leverage to be industry agnostic and doing what is necessary to grow customers and revenue. To learn more about hacks and tips on growth hacking, you can connect with her at www.caroltran.com.
Adaptive, Fine-tuned Personalization at ScaleDate: Wednesday, March 31, 2021
Time: 1:00 pm EST
Members and Non-Members
Digital adoption is surging right now, bringing brand new segments of customers to digital with high expectations on finding what they need and receiving exceptional care and customer service. Personalization is mission critical for adapting to immediate change and evolving your business for the future.
In this webinar, we’ll show how Adobe Target can take action with confidence on Analytics insights and audience segments, ensuring companies across industries can rapidly evolve their business with AI-powered personalization backed with a full view of performance impact in Analytics-enhanced reporting.
Upon Completion of this webinar you will understand:
1. How the unique server-to-server integration between Adobe Analytics and Adobe Target enables a unified profile, audiences and reporting for rapid performance-driven personalization
2. Tips & Tricks on how companies are saving hours in “analysis paralysis” and are rapidly personalizing their critical customer interactions at scale
About the Speakers:
Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/ecommerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.