DAA Online Training

Within the DAA Education Portal members have access to all archived learning resources and non-members can purchase or access sample material. Learn more about the past events DAA has hosted:


In addition to our recorded trainings, DAA also offers certificate programs and has a robust Digital Analytics Cookbook with actionable content.

Go to the DAA Education Portal
 

Upcoming Webinars

 
Scaling Customer Intelligence with Adobe Audience Analytics
 
Date: Wednesday, April 22, 2020
Time: 1:00 pm EST
Members and Non-Members
SPONSORED WEBINAR  

Having trouble connecting your data to your audiences to personalize and activate against? Understand the person behind the device and learn how to leverage the Adobe Analytics and Audience Manager bi-directional integration to build out better segments, strengthen your customer intelligence with behavioral & demographic data, and leverage this data to improve your targeting activities to reach the right audience at the right time.
 
Upon Completion of this webinar you will:
  1. Learn best practices and use cases in combining digital analytics and Adobe Audience Manager data in Analysis Workspace.
  2. Utilize Adobe Analytics and Adobe Audience Manager bi-directional integration for faster audience segmentation.
  3. Incorporating audience analytics with virtual analyst machine learning capabilities to evaluate data pre and post activation.
  
Join our webinar to learn more.
 
About the Speaker:
 
 
Danielle Doolin has spent her career working in digital advertising and analytics, operations, product management and marketing roles. She is currently a Senior Product Marketing Manager for Adobe Analytics for Video. Prior to joining Adobe, she was a Product Manager for Validated Campaign Essentials at comScore for audience advertising measurement. She holds a Bachelor of Science degree in Marketing from the School of Management at George Mason University. When Danielle isn’t working, she enjoys decorating, reading, cooking, playing the piano and traveling.
 
 
Register Now