DAA Online Training
Within the DAA Education Portal members have access to all archived learning resources and non-members can purchase or access sample material. Learn more about the past events DAA has hosted:
In addition to our recorded trainings, DAA also offers certificate programs and has a robust Digital Analytics Cookbook with actionable content.
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If You're Not Doing Segmentation, You’re Not Doing Digital Analytics
Date: Wednesday, November 14th
Time: 12:00 pm ET
Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every significant digital analytics activity – from reporting and success measurement, to marketing optimization, to customer experience improvement. In this short webinar, intended as a entrée to the DAA’s Segmentation short course, we’ll cover basic segmentation concepts, show how they apply to digital, and introduce some of the most interesting aspects of segmentation in digital analytics.
In this session, you will learn:
- Understand the underlying causes behind marketing data inaccuracy
- Learn how to ensure consistent, richer tracking of campaign results across channels and teams
- Learn how to translate richer insights into improved marketing and ad/content performance
Gary Angel, considered one of the leading customer analytics and digital measurement experts in the world, is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice, and EY acquired Gary’s last venture – Semphonic – in 2013. As the president and founder, Gary grew Semphonic to be the leading digital analytics practices in the United States. Voted the Most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at DigitalMortar.com/blogs. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press