Announcing Piano - DAA's 2021 Silver Trustee

WAKEFIELD, Mass. – June 16, 2021

The Digital Analytics Association (DAA) announced today that Piano has agreed to become the association’s Silver Trustee Sponsor.

The DAA Trustee program is the highest level of sponsorship offered by DAA and encompasses a year-long, close collaboration across a multi-faceted set of strategic initiatives and events. Participating as a Trustee exemplifies Piano’s commitment to supporting the digital analytics industry in an ever-changing environment. With the impending deprecation of third-party cookies, Piano is proud to join forces with DAA to help further establish and implement privacy practices for relevant digital advertising across the industry.

"We’re at a moment in time in which we can improve the open internet for all by strengthening value exchange between both the buy-side and sell-side and the consumer. As a company whose mission is to use data and insights to deliver compelling, privacy-compliant user experiences, we remain optimistic about how to bring the industry forward as we enter the next era of targeting and personalization."

DAA offers two levels of Trustee Sponsorships; Gold and Silver. For more information about the program, contact DAA’s Executive Director, Kimberly Mosley.

About Digital Analytics Association

The DAA is a not-for-profit, volunteer-powered association whose mission is to advance the use of data to understand and improve the digital world through professional development and community.  Its vision is a better digital world through data.

The DAA has almost 6,000 members around the world and a greater community of over 18,000, representing a broad spectrum of expertise in analytics. For more information about the DAA, or to become a member, visit the DAA website at

About Piano

Whether you’re looking to understand your audience, optimize your ad inventory, reduce ad blocking, grow registrations, or launch a paid content strategy, Piano delivers the tools and analytics you’ll need to create and visualize empirical results.