Analytics Programs and Courses

Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.  Completing the Award of Achievement in Digital Analytics program listed above is required for this Certificate.

Deepen your quantitative and analytical skills, and learn to derive value from data to create a business advantage across markets and industries.

The Master of Science in Digital Marketing and Analytics is designed to help you gain the marketing, management and research skills needed for success in today's high-tech, big data business environment. The program prepares you to work in a fast-growing career field by combining the foundations of digital marketing with relevant applications and analytical technique.

Throughout the program, you'll hone your ability to make data-driven business decisions. You'll learn to use statistical models and analytics tools to inform business-to-business and business-to-consumer marketing plans. You'll utilize the most current data analysis software in the industry as you complete course projects. Coursework also includes experience in data modeling and data mining.

This new and exciting program is designed for professionals who understand the value to be unlocked from an organization's data. We welcome students who have an interest in quantitative methods, exploring and uncovering relationships through data analysis, using data to solve business problems, and who wish to enter or advance in a career in business analytics.

Companies use big data to learn more about their customers and their needs.  Researchers in the health care industry, for example, have been able to track disease patterns, organize patient information, and determine the best treatments. Geographers are able to analyze both land features to aid architects and hiking trends to assist rescue teams.

Bentley’s MSBA curriculum provides you with both breadth and the ability to specialize.  You’ll take six required statistical courses and then can elect further concentration in one of six clusters ranging from data science to finance.

The explosion of modern computing power and data acquisition techniques has created a job market which seeks people with a strong background in fundamental statistical analysis, operations research, management of information systems, and computer science. Today, corporations have come to realize that the collection and storage of large amounts of business operations data has become increasingly easy and inexpensive. However, having the ability to analyze, make sense of the data, and use it as a predictive tool is what gives a corporation a competitive edge. Data/Business analysts are professionals who have the analytical and technical expertise to make sense of the data.

The Strategic Analytics program in the Division of Graduate Professional Studies offers its graduates comprehensive education in two important areas: the management and analysis of large data sets and the business application of data analysis. Studying predictive, descriptive and prescriptive analytics, students will learn to provide organizations with the knowledge they require for success. At the same time, by studying the organizational value of data analysis, students will prepare to offer organizations a bridge between data management and strategic decision making.

The Master of Information Systems Management (MISM) degree with a Business Intelligence and Data Analytics (BIDA) concentration is developing an elite set of graduates cross-trained in business process analysis and skilled in predictive modeling, GIS mapping, analytical reporting, segmentation analysis, and data visualization.

The Master of Engineering is a full-time professionally oriented program building on traditional math, scientific, and engineering skills but focusing closely on the application of these skills.  Its objectives are to provide each student greater breadth and depth of technical knowledge and to provide an environment in which to synthesize and apply material studied in the coursework.  The program's emphasis is on mathematical modeling and on the application of quantitative techniques associated with optimization, probability, stochastic processes, and statistics to the design and operation of systems

Designed for students who have an interest in quantitative methods, exploring and uncovering relationships through data analysis, using the data to solve business problems, and want to enter or advance in a career in business analytics. The M.S. in Business analytics is also ideal for MBA students seeking a quantitative second degree.

Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight and sensitivity to drive brand and retail performance.  Courses in this program:

Intro to the Power of Digital Marketing
Digital Analytics: The Key to Unlocking Customer Intelligence
How to Improve Online and Mobile Sales Conversion Through Visitor Profiling
Fashion Business Social Media-Social Commerce Fundamentals and Best Practices

This program leads to a Certificate of Completion that is endorsed by FIT. Please note the FIT Certificate and the DAA Certification Test serve different purposes and are not substitutes for each other.

Fordham's Master of Science in Business Analytics (MSBA) seeks to fill employers' need for BA professionals and to prepare graduates for successful careers in this growing field by developing students' strategic thinking skills along with a solid technical foundation in data and model-driven management decision-making. 

Fordham GBA is uniquely positioned to deliver a world-class program in Business Analytics. Building on its nationally ranked Management, Finance and Marketing programs, GBA offers high-caliber academic resources and unparalleled access to one of the leading finance, data and media centers in the world--New York City.

Master’s program in computational science addresses the growing demand for trained computational scientists and engineers, and data scientists. It combines a solid foundation in information technology skills with computational courses in a variety of scientific and engineering areas, where large-scale simulation, data analysis, and high performance computing play a central role.

The MS in Data Analytics Engineering is designed to provide students with an understanding of the technologies and methodologies necessary for data-driven decision-making. Students study topics such as data mining, information technology, statistical models, predictive analytics, optimization, risk analysis, and data visualization. It is aimed at students who wish to become data scientists and analysts in finance, marketing, operations, business intelligence and other information intensive groups generating and consuming large amounts of data.  The focus of the degree is on the technologies and methodologies of data analytics for solving Big Data problems.

The George Washington University School of Business is excited to launch its newest graduate degree, a Master of Science in Business Analytics. Developed through a collaborative effort between the Department of Decision Sciences, I2SDS, and the School of Business, GW’s MSBA program offers a curriculum that prepares students for successful careers in helping organizations make better decisions through Analytics.

Harrisburg University's Master of Science (M.S.) in Analytics degree program is designed for students with a strong background in mathematics, computer science, engineering, or economics who are looking to learn the specific techniques and tools involved in analytics and the business skills to apply this knowledge effectively and strategically. Whether you're looking to grow in your current position or branch off in a new direction, Harrisburg's M.S. in Analytics will give you the practical skills and real-world experience you need to pursue a rewarding career in big data

The one-year SM program, developed by IACS, will provide rigorous training in the mathematical and computing foundations of CSE. Complementing the foundational coursework will be independent research projects and elective courses focusing on the application of computation to one or more domains.

With an MS in Business Analytics, you’ll be able to strategically position yourself as a brand analytics manager, e-commerce project manager, web metrics analyst, or a consultant to senior decision makers. You’ll be in demand as businesses around the world seek to leverage data to innovate and stay competitive. As one of the first top-ranked schools to offer an MS in Business Analytics, Kelley sets the pace in this field.

The Master of Science in Applied Statistics (MSAS) Program at Kennesaw State University is a professional degree program which seeks to prepare a diverse student body to utilize cutting-edge statistical methods to draw valid and meaningful inferences from business, industry, government and health services data. Using a variety of commercial software, graduates are expected to analyze real-world data appropriately and communicate their findings effectively.

The Master of Science in Analytics (MSA) at LSU is an exciting degree offered by the Department of Information Systems & Decision Sciences (ISDS) in collaboration with the Department of Experimental Statistics (EXST). It is designed to prepare students to use data-driven methods to contribute to organizational effectiveness and guide decisions.

The goal of this Web Analytics Practitioner Training program is to educate and train users wishing to develop comprehensive expertise in the online marketing discipline of Web Analytics.  Each Certification Course is made up of multiple modules with streaming video lessons; multiple workbooks with recommended exercises; online progress quizzes to test your knowledge; and a final online test to earn your Certification.

McMaster is known for having innovative, leading edge programs and our Web Analytics Program continues this tradition.  This program is comprehensive, relevant, and offers opportunities for both the novice and experienced Web Analyst to enhance their skill set. You’ll gain familiarity with the common data collection tools available that provide the data, or the “what” part of the equation.  Our program then goes beyond these basics to focus on the application of the data, the “so what”.  You’ll learn which numbers to focus on, and how to use the numbers to draw conclusions, and make recommendations and decisions.

In the MS – Business Analytics program, you will:

• Take classes with leading Michigan State faculty in business, computer science and mathematics from the Broad College of Business, College of Engineering and College of Natural Science
• Experience working on live data analysis projects and real-world problem solving
• Expand your business intelligence and link your expertise to a growing industry

The program is designed to be completed in one calendar year from January to December. Each semester, the highly experiential program offers students the opportunity to work on data sets arranged with corporate and faculty support.

The Master of Science in Business Analytics program is a one year long, part-time program divided into five on-site class sessions (modules) at NYU Stern in New York and other rotating global locations. This part-time format reduces the absence from the office to approximately 5 weeks over the course of the year. Between modules, students complete an average of 20-25 hours per week of work via distance learning.

The Master of Science in Data Science is a highly-selective program for students with a strong background in mathematics, computer science, and applied statistics.
The degree focuses on the development of new methods for data science.

MSA degrees are newly developed interdisciplinary programs that combine applied mathematics, statistics, computer science and various business disciplines like marketing and finance. The degree program can be run independently as a university-wide collaboration (such as in an institute), or in colleges of engineering or science in the case of full-time programs. Part-time or online programs are situated in schools of continuing or professional studies. In a few cases the degree title is elongated as “predictive analytics” or “data analytics,” though these degrees cover the same domain. (19 Programs)

“Big Data.” You can find the term everywhere in the press, but what does “big data” really mean? More importantly, how can organizations benefit from it? With new data acquisition technologies come vast new sources of data that can be analyzed to enhance organizational effectiveness, customer service, returns on investment and a myriad of other business goals. Northwestern’s Master of Science in Predictive Analytics (MSPA) is a fully online, part-time program that explores these applications and much more. The MSPA program uses real-world problems and situations to prepare graduates for roles as strategic thought leaders who leverage predictive analysis and predictive modeling to drive decision making.

The Master of Science in Analytics program at Northwestern University teaches students the skills that drive business success in today’s hyper-competitive data-driven world. Drawing on the expertise of renowned professors and lecturers from major corporations, we combine mathematical and statistical studies with instruction in advanced information technology and data management. Students learn to identify patterns and trends; derive optimized recommendations evaluated through simulations interpret and gain insight from cast quantities of structured and unstructured data; and communicate their findings in practical useful terms that help drive business success.

A Lubin MS in Customer Intelligence and Analytics is suitable for individuals who have recently graduated from an undergraduate program or those who have worked a few years and desire a different career.

The MS in business analytics program provides a strong quantitative foundation that is inclusive of advanced statistics, data mining, text mining, tools for analysis and presentation. The mission of the program is to develop in working professionals the skill sets needed to address the massive amount of data that has become universally available and to use this data as a guide for making successful business decisions.

The M.S. in Business Analytics (one year and 30 credits) provides students with the knowledge and essential skills needed to respond to the new challenges characteristic of the data intensive decision-making environments in the world today.

Our Applied Analytics degree combines the interaction of technology with the human and organizational structures to support the discovery, management, and dissemination of knowledge that results from analyzing and interpreting data drawn from different aspects of business operations. It prepares career-oriented, working professionals in the areas of:

• Programming and Problem Solving
• Applied Research Methods
• Applied Analytics
• Information Retrieval 
• Information Visualization and Representation
• Project Management
• Leadership and Organizational Development

A Master of Science in Applied Statistics and Data Analytics (MASDA) degree from the Department of Statistical Science at SMU prepares you with skills in statistical data analysis, big data analytics, data base management, the use of SAS and other statistical software, and data mining.  If you have a background that is strong in mathematics (through multivariable calculus), this degree program can help you take the next step to advance into this new and highly sought-after field.

The Master of Science in Business Analytics (MSBA) degree program at SMU Cox provides students with the expertise and specialized skills employers in business intelligence, IT, data mining, marketing, operations and consulting fields are demanding now. In the past, companies have focused on reporting, data management and business intelligence. Business Analytics goes beyond the traditional data, BI and reporting environments and focuses on how to better analyze your business using information to gain insight to the business. It extends data management and business intelligence (data warehousing) to enable the management of big data, and combines it with data analytics and business information to analyze consumer behavior, web site data, marketing data and even to perform predictive analytics.

By focusing on the advanced uses of data analytics across a broad range of industries, this 36-credit online data analytics master's program prepares students to be a strategic asset to any enterprise, from government, retail, IT and security firms to communications and media, finance, healthcare, manufacturing organizations and any other organization with big potential for big data.

The Masters of Science in Business Intelligence and Analytics (BI&A) is a unique 36-credit STEM program designed for individuals who are interested in applying analytical techniques to derive insights and predictive intelligence from vast quantities of data. Graduates will have the skills to increase operational efficiency, improve financial performance and influence the strategic directions of organizations in the highly competitive world of “Big Data.” The curriculum is a carefully articulated mix of courses on data, social networks, web analytics, statistics, optimization and risk management. The focus is on industry-specific applications in areas such as marketing, finance, pharmaceuticals, underwriting, manufacturing, information technology, telecommunications, energy and engineering.

A hybrid of the most sought-after skills in every industry: statistics, technological expertise, and business analysis. Few Analytics degrees of this caliber exist. Program revolves around work-based capstone project where students apply what they have learned in order
to solve a business problem within their organization.

L'analytique, et plus particulièrement l'analytique Web, fait appel à de nombreuses sources de données, aux concepts de statistiques et d'analyse qualitative et quantitative afin d'optimiser le marketing interactif et les processus d'affaires électroniques. L'analytique est un sous-ensemble de ce qui est connu sous l'appellation d'intelligence d'affaires («business intelligence»): les technologies et processus faisant appel aux données afin de comprendre, d'analyser et d'optimiser la performance d'affaires. Ce cours établit les liens entre la stratégie, les solutions technologiques que sont les sites Web et les statistiques et une approche d'analyse adaptée à la réalité du monde interactif.

Building from a core in applied statistics, the MS in Analytics provides students with advanced analytical training to develop their ability to draw insights from big data, including: data collection, preparation and integration; statistical methods and modeling; and other sophisticated techniques for analyzing complex data. The program is highly applied in nature, integrating business strategy, project-based learning, simulations, case studies, and specific electives addressing the analytical needs of various industry sectors. Through partnerships with key employers, the program also provides students with applied projects and data sets as well as access to career networks and employment pathways upon graduation.

UConn’s MS in Business Analytics and Project Management is designed to meet the growing demand for professionals who can harness advanced business analytics and project management skills. Apply today to get the critical skills to address existing business problems and create new opportunities for small to global enterprises in information-rich environments.

Business intelligence and analytics is playing a larger and more important role than ever in today’s enterprise. Competitive and internal intelligence drives strategic decisions at companies of all sizes—including global organizations with the power to change the world.

People skilled in business intelligence are considered data scientists, finding value in all of the data collected by a company and understanding its application. Business intelligence helps collect the information, analyze it and—most importantly—make the strategic recommendations that can be game changing for a business

The Master of Science Concentration in Analytics combines the mathematical and statistical training of the traditional MS in Statistics with enhanced computational and data analytic training for those planning careers in information intensive industries or research. The program includes fundamental training in mathematical and applied statistics as well as specialized training in data management, analysis, and model building with large datasets and databases. The specialized courses have an emphasis on statistical computing, data management, and statistical learning, which encompasses the more statistical topics that fall under the broader title of data mining.

Today’s top companies are leveraging the power of business intelligence in new and exciting ways. Marketers are incorporating data into their decision making process to earn level of effectiveness, optimize return of investment (ROI) and ultimately gain a competitive edge in the market. With the increasing demand for marketers with data and analytics skills, Robert H. Smith School of Business launched Master of Science in Business for Marketing Analytics in Fall 2013. The program provides a solid training to help its students equip with the necessary skill sets to solve today’s marketing problems and become a part of their future companies’ decision making process.

In today’s increasingly competitive marketplace, organizations need individuals with the requisite skills to transform the growing amount of industry, product, and customer (behavior) data into actionable information to support strategic and tactical decision making. The Master of Science (MS) in Data Analytics is designed to meet the rising need for highly skilled professionals who can transform the growing amount of data confronting all organizations into usable information for use by their decision makers. Students have the opportunity to gain hands-on experience with a variety of analytical tools available for the purpose of structuring large data sets to unearth hidden information to allow their organizations to build and sustain a long-term competitive advantage.

The Master of Science in Business Analytics at the University of Michigan-Dearborn trains students to create business strategies using data and statistics. Professionals in this rapidly expanding field use algorithms and formulas to uncover patterns and trends in aggregate data, then apply that knowledge to real-world business problems. The program offers expert faculty and expansive opportunities for networking. 

The Carlson School Master of Science in Business Analytics imparts a specialized combination of analytical know-how and business acumen. The curriculum shapes professionals who leverage big data to identify business opportunities, and apply their findings to take action.

The Online Master's Degree in Data Analytics (M.S.) prepares graduates to make sense of real-world phenomena and everyday activities by synthesizing and mining big data with the intention of uncovering patterns, relationships, and trends. Big data has emerged as the driving force behind critical business decisions. Advances in our ability to collect, store, and process different kinds of data from traditionally unconnected sources enables us to answer complex, data-driven questions in ways that have never been possible before 

Our Master of Science in Business Analytics (MSBA) is a one-year, 30-credit hour program designed to fit into your life as a working business professional. You will master analytics techniques for "big data" including data mining, data storage and manipulation, data visualization, statistics, modeling, optimization, and simulation. You will learn how these techniques are applied in a variety of business areas, such as finance, operations, and marketing. You will gain managerial skills to apply these techniques to successfully solve business problems. And, after graduating, you will approach business decision-making more rigorously and confidently while effectively communicating data findings to inform strategic business decisions.

The M.S. in Analytics at the University of San Francisco is an intensive one-year program that provides students with the skills necessary to develop techniques and processes for data-driven decision-making — the key to effective business strategies.

An innovative, interdisciplinary program offered jointly by the College of Arts and Sciences and the School of Management, the Analytics Program delivers rigorous training in the mathematical and computational techniques of Big Data. It provides mastery of the analytics tied to strategic decisions — and the skills to effectively communicate these results in business settings.

The Master of Science in Business Analytics is designed for managers who want to develop or sharpen their analytical skills, and recent college graduates with strong analytical background, who are interested in pursuing a career in the exciting and fast-growing field of business analytics and data sciences. The program provides students with knowledge, tools, and skills to analyze big data to make effective business decisions that improve the performance of organizations.

Masters Students in our program develop an understanding of business; they develop the skills needed to work effectively in a business environment, and they learn the analytic skills to solve business problems.  In addition to the core analytic skills developed during the first year, our business analytics students choose one of two overlapping areas as a concentration:

• Applied Statistics
• Process Optimization

Business analytics is the science of translating vast amounts of complex data into clear, manageable information in order to make sound decisions. The department of Information, Risk, and Operations Management (IROM) has developed the MSIROM program with a focus on Business Analytics to fulfill a significant market need for individuals with deep analytical talent for dealing with the complexities and possibilities of “Big Data” in the business and organizational context. The program focuses on students with exceptional quantitative, technical, and communication skills and combines classroom experiences in statistics, data mining, and programming with functional applications such as marketing, social media, and supply chain analytics.

The UT Dallas Master of Science in Marketing program has been specially designed to meet the needs of students in today’s marketplace, preparing those seeking higher level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.

Our Marketing Industry Advisory Board has assisted with the program design and continually monitors the course work to ensure the curriculum is both relevant to commercial enterprises and generates future industry leaders with successful career paths. The local chapters of the American Marketing Association and American Advertising Federation are actively involved with our marketing programs and advisory board.

The Master of Science in Data Science (MSDS) is an 11-month professional master's program, designed to meet the increasingly data-intensive needs of industry and government. The program starts near the beginning of July and ends the next year in mid-May. Core program courses will be taught by faculty from the Departments of Computer Science, Statistics, and Systems and Information Engineering.

Our online MSA program is expertly designed to expand your proficiency in the latest analytics technologies, applications and practices that are actively reshaping the business world. The program’s rigorous and comprehensive curriculum is taught by VSB’s world-class faculty of experts in business, analytics, statistics, mathematics and computer science—all of whom bring real-world expertise directly into your online classroom. Through the support of the Center for Business Analytics, one of VSB’s six centers of excellence, the program also includes industry projects and a final capstone experience.

The amount of digital information available to every type of business is vast and increasing rapidly. The Master of Science in Customer Analytics (MSCA) program positions you to excel as big data moves to the forefront of the boardroom.

The MSCA program consists of a minimum of 30.5 hours of graduate-level course credit. The program lasts 10 months including foundations coursework in August. Students who wish to pace themselves or combine this program with additional coursework may choose to complete the work in 18 months.

Some courses are taught only during the day so some flexibility will be required. In addition, the MSCA program holds a STEM (Science, Technology, Engineering and Mathematics) designation.

With a long history of conducting research in data management, statistics, and business analytics, as well as developing cutting-edge technologies, WPI is one of only a handful of universities equipped to prepare graduates for the challenges of this rapidly expanding field. Better yet, WPI offers the first Data Science program in Massachusetts that is truly interdisciplinary across departments central to core data science skills.