Your Source for Information

Every month, there are more and more resources available in the world for digital analytics professionals and those seeking to learn more about our industry. Which are accurate? Which can you trust?

DAA wants to become a respected clearinghouse for industry resources geared to furthering continued dialogue, education and unity among digital analytics professionals. Check out the resources below, and send the your recommendations for industry resources you endorse.

Digital Analytics Benchmarking Survey

TMM Data and DAA conducting a benchmarking study in June – July, 2017 and the results are finally in. You can download the report or view the infographic.

IBM Digital Analytics Benchmark - 2013 Q4 Data Now Available to Members

DAA and IBM are pleased to provide a new and valuable member benefit with information that is available exclusively to DAA members. Each quarter, DAA members will have the opportunity to view the IBM US Online Retail Quarterly Economic Index which is not published elsewhere. DAA members can access the information after logging into the DAA website.

In addition to the data, separate information will feature the insights provided by IBM on one specific aspect of the Index. For Q3, it is on Mobile Percentage of Site Traffic. Insights is written by IBM exclusively for DAA members to provide additional information and a greater understanding of the data.

The IBM US Online Retail Quarterly Economic Index and Insights can be found on the DAA website. It is easy to join DAA to access this information. DAA asks that members provide feedback on this new member benefit along with any ideas for future reports.

For more information about IBM Digital Analytics, contact

Corporate Member White Papers

DAA Corporate members are encouraged to share industry white papers with our membership. If you would like to learn more or wish to submit an existing White Paper to our site, please contact the membership office.


Listen to Webcast transcripts. Some archives require registration.


DAA Research and Standards

Research Committee

In addition to the resources listed on this page, we are looking for your active involvement in reviewing and determining additional DAA-endorsed resources.

If you are interested in participating in developing a library of respected publications and resources for our members please contact the membership office to help with specific projects.

Industry Links

International Association of Privacy Professionals (IAPP)
The IAPP is the world's leading association of privacy and security professionals. With more than 1,000 individual and corporate members, the IAPP defines and supports the profession of privacy by being a forum for interaction, education and discussion across industries.

Internet Advertising Bureau (IAB)
The IAB is an association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues. IAB leadership, membership and industry initiatives, such as standards, research, advocacy and education, benefit the membership as well as the industry as a whole.

Network Advertising Initiative (NAI)
The NAI is a cooperative group of advertisers who have developed a set of privacy principles in conjunction with the Federal Trade Commission. The NAI's foremost commitment is to provide consumers with clear explanations of Internet advertising practices and how they affect users and the Internet.

Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide.

TRUSTe® is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. The TRUSTe privacy program bridges the gap between users' concerns over privacy and Web sites' needs for self-regulated information disclosure standards.

Web Analytics Discussion Group (on Yahoo! Groups)
Eric T. Peterson, author of Web Analytics Demystifiedis now moderating a discussion group of individuals interested in a variety of Web analytics related topics. You can view a sample of the discussion and join in on the forum here.

E-consultancy Web Analytics Page
Reports, research, statistics, news, reviews, suppliers and events specifically focused on the UK.

Press Inquiries

Contact for all press inquiries.

Books and Links

Web Analytics Book Sales support our educational initiatives. If you're looking for excellent resources on the topic, we've collected many of them here. If you think something is missing, please with your suggestions.

Policy Documents

At DAA, our goal is to become a voice for the Digital Analytics industry, with the help and involvement of our members.


What are the biggest privacy concerns affecting our industry today? How is current and proposed legislation going to affect you and your clients?

Learn More about Privacy Concerns and the DAA


You can't have privacy without security... a breach of security lets your private information out into the world. How can we help to build trust between web analytics vendors and customers?

Learn More about Security Concerns and the DAA


Spyware can be deceptive, creating uproar around the globe. How can the DAA ensure digital analytics technologies are not mistaken as Spyware?

Learn More about Spyware and the DAA