Research

Your Source for Information

Every month, there are more and more resources available in the world for digital analytics professionals and those seeking to learn more about our industry. Which are accurate? Which can you trust?

DAA is a respected clearinghouse for industry resources geared to furthering continued dialogue, education, and unity among digital analytics professionals. Check out the resources below.

Do you want to partner with DAA on a research topic? Contact DAA’s Sponsorship Manager, Matt Dirks, to set up a meeting to learn more.

U.S. Data Privacy Report

DAA and Ebiquity partnered recently to survey U.S. companies on their GDPR implementation. The subsequent report addresses how U.S. companies have responded to GDPR a year after its introduction, and considers the implications for compliance with the imminent arrival of new U.S. data privacy regulation. Access the report here.

Compensation Report

In an effort to gain insights about compensation and benefits unique to the digital analytics profession, the Digital Analytics Association launched a new compensation survey in May 2020. The key findings were announced at DAA OneConference and the report is now available for download.

Women in Tech Maturity Model

Women in Tech Maturity Model (WiTMM) was developed to assist organizations in measuring where they rank on gender fairness through assessing topics like parental policies, bias reporting, promotional opportunities, and cultural norms. The latest research shows women have experienced a greater impact from this pandemic than their male counterparts. Forward-thinking leaders will want to meet this challenge. The WiTMM committee is a survey that provides organizations with a summary report of data collected from staff. It shows you where your organization lands on the maturity model scale. Learn more.

Digital Analytics Benchmarking Survey

TMM Data and DAA conducted a benchmarking study in June – July 2017 about data priorities and challenges. More than 800 DAA members participated in the survey. You can download the report or view the infographic.

Industry Research

DAA’s free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Corporate Members and Sponsors, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics. Access these white papers.