Your Source for Information

Every month, more and more resources are available worldwide for digital analytics professionals and those seeking to learn more about our industry. Which are accurate? Which can you trust?

DAA is a respected clearinghouse for industry resources to further continued dialogue, education, and unity among digital analytics professionals. Check out the resources below.

Do you want to partner with DAA on a research topic? Contact DAA’s Sponsorship Manager, Matt Dirks, to set up a meeting to learn more.


Understanding WFH in Analytics

DAA surveyed members on their perspectives on working from home. The report shows how individuals responded. Access the report here.


U.S. Data Privacy Report

DAA and Ebiquity partnered recently to survey U.S. companies on their GDPR implementation. The subsequent report addresses how U.S. companies have responded to GDPR a year after its introduction and consider the implications for compliance with the imminent arrival of new U.S. data privacy regulation. Access the report here.

Compensation Report

The Compensation Report details compensation levels, identifies typical benefits, and determines to what degree various factors drive your earnings and perceived value with employers in the US and globally. Download your copy today.

Competency Framework

The Competency Framework defines the skills, knowledge, and abilities necessary to succeed in digital analytics. It spans three experience levels (Entry-Level, Mid-Level, and Senior) across two professional tracks (Analytical and Technical). The Competency Framework can be used by digital analysts, their employers, HR professionals, and educators.

Industry Research

DAA’s free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Corporate Members and Sponsors, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics. Access these white papers.