Research

Your Source for Information

Every month, there are more and more resources available in the world for digital analytics professionals and those seeking to learn more about our industry. Which are accurate? Which can you trust?

DAA is a respected clearinghouse for industry resources geared to furthering continued dialogue, education and unity among digital analytics professionals. Check out the resources below.

Do you want to partner with DAA on a research topic? Contact DAA’s Sponsorship Manager, Matt Dirks, to set up a meeting to learn more.

2020 DIGITAL INTELLIGENCE & ANALYTICS STUDY – RESPONDENTS REQUESTED

DAA, in partnership with Forrester, is fielding the 2020 Digital Intelligence and Analytics Study to assess the current state of the digital intelligence and analytics practice. The survey is for DAA members who are digital intelligence and analytics leaders, experts, and users.

The Ask: take the 15 minute survey to tell us about you and your company by midnight PT on April 30. (More than one person per company is encouraged!)

The Incentive: DAA members will receive the full report and an invitation to a webinar about the findings, plus you’ll be entered into a drawing to win free registration to the Marketing Analytics Summit and DAA OneConference.

U.S. Data Privacy Report

DAA and Ebiquity partnered recently to survey U.S. companies on their GDPR implementation. The subsequent report addresses how U.S. companies have responded to GDPR a year after it's introduction, and considers the implications for compliance with the imminent arrival of new U.S. data privacy regulation. Access the report here.

Compensation Survey - NOW OPEN

In an effort to gain insights about compensation and benefits unique to the digital analytics profession, the Digital Analytics Association has launched a new compensation survey. As a member of the analytics industry, your experiences are invaluable to this research and we greatly appreciate your participation. 

We are aware many in our industry have been impacted by COVID-19. Our responsibility to the analytics community is to provide information you can use as you seek employment or promotion, today and in the future.

Digital Analytics Benchmarking Survey

TMM Data and DAA conducted a benchmarking study in June – July, 2017 about data priorities and challenges. More than 800 DAA members participated in the survey. You can download the report or view the infographic.

Industry Research

DAA’s free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Corporate Members and Sponsors, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics. Access these white papers.