Salaries for Analytics Professionals Rose 6% Since 2019

Strategy is the top activity of analytics professionals

WAKEFIELD, Mass. – October 22, 2020

The Digital Analytics Association (DAA) today at the DAA OneConference announced the results of the 2020 Digital Analytics Compensation & Benefits Report.

Sponsored by InfoTrust, the report provides in-depth analysis regarding compensation trends for professionals involved in every level of the digital analytics industry. Data was collected for the most recent year of employment, pre-COVID, and covers compensation levels from entry level to the C-suite for digital analytics professionals.

The study found that factors such as self-employment vs. working for a company, size of company, and size of team could all impact total compensation in significant ways. "Analytics professionals can use this data to make educated choices about how to best shape their career and professional development," said Marilee Yorchak, the Executive Director of the Digital Analytics Association.

While survey respondents report being at their current employer on average almost 5 years and job satisfaction is relatively good, there is still a lot of work to be done to even the playing field in terms of compensation equality and representation in the industry. "The data clearly shows that women are less likely to negotiate salaries than men, and since the mission of the DAA is to support the growth and development of ALL of our members – this research is crucial to equip our industry as they pursue their careers. We were fortunate to have InfoTrust as a sponsor that shared our vision", said Michael Helbling, the Board Member leading the Compensation Study task force.

This extensive report is now available at no charge to all DAA members and survey respondents. For non-members who did not participate in the survey, the report is available to purchase for $499.

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. The DAA vision is a better digital world through data.

The DAA was founded as the Web Analytics Association in 2004. The organization has more than 5,500 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at