Short Course Certificates

DAA is pleased to announce the launch of our new short course certificate programs. These educational opportunities are an effective way to increase your knowledge and personal skill-set in a specific area of learning that will position you to excel in the data analytics industry. DAA short courses are a self-paced, curated study experience that is designed to take an average 3-6 hours to complete, including the knowledge test. In the coming months, DAA will launch various short course programs covering a range of topics chosen by members just like you. Learn more about each course below.

Multivariate Testing

Introducing DAA’s second short course program on Multivariate Testing which is ideal for experienced and new industry professionals alike.

Multivariate testing (MVT) is a way of testing that allows you to evaluate multiple element options simultaneously and measure their interactions with each other, while also identifying which elements have the greatest impact on your desired KPI.

This short course expertly curates a combination of industry leading information sources together with our recorded, DAA: Ask the Expert Q/A segment that provides deeper insights to relevant questions.

  • Understand the comparative difference between A/B Testing and MVT
  • Recognize the pros and cons of each testing method and determine how to choose
  • Learn about MVT variations and review guidelines to determine your readiness to test
  • Identify example problems which analysts can solve with MVT
  • Uncover the types of marketing decisions that can be made with data derived from MVT
  • Review a number of MVT ideas that will provide actionable results
  • Obtain a high-level view into 11 MVT analysis techniques
  • Explore statistical traps to avoid and gain tips to better prepare

At the end of this self-study short course journey, participants will be able to test their knowledge via our multiple choice knowledge check. Upon successful completion, a certificate from DAA will be conferred.

  • DAA Members: $49.00
  • Non-members: $99.00

A/B Testing

The DAA education team is proud to present the launch of our A/B Split Testing short course certificate program which is ideal for experienced and new industry professionals alike.

A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B and determining which of the two variables is more effective. This program expertly weaves together a combination of industry leading information sources with our signature, DAA webinar learning event.

Here’s What You’ll Learn

  • Understand the importance of A/B testing in digital analytics
  • Using A/B testing to understand visitor behavior
  • Identifying the web metrics used to analyze test results
  • Using statistical methods to analyze test results
  • Developing a testing strategy
  • Executing test plans and documenting test results
  • Developing specialized capabilities (e.g., usability, testing, SEO, modeling, surveys, advanced analytics)
  • Generating and testing complex hypotheses to either prove or disprove the hypothesis
  • Reviewing requirements to determine appropriate data collection methods (e.g., events, variables, data sources) to fit within the solution design.
At the end of this certificate journey, participants will be able to test their knowledge via our skills quiz. Upon successful completion, a certificate from DAA will be conferred. Pricing
  • DAA Members: $49.00
  • Non-members: $99.00

Not a member? Join or renew your membership today to receive the $50 member discount, and all the other great benefits to DAA membership.