Short Course Certificates

DAA is pleased to announce the launch of our new short course certificate programs. These educational opportunities are an effective way to increase your knowledge and personal skill-set in a specific area of learning that will position you to excel in the data analytics industry. DAA short courses are a self-paced, curated study experience that is designed to take an average 3-6 hours to complete, including the knowledge test. In the coming months, DAA will launch various short course programs covering a range of topics chosen by members just like you. Learn more about each course below.

Segmentation short course - COMING SOON

Introducing DAA’s newest short course program on Segmentation, which is ideal for experienced and new industry professionals alike.

Segmentation is a systematic process of creating meaningful subsets of the total population based on predefined factors or attributes. Segmentation allows marketers or the leaders in the decision chain to parse the data on a more granular level.

This short course expertly curates a combination of industry leading information sources together with our recorded, DAA: Ask the Expert Q/A segment that provides deeper insights to relevant questions.

Here’s What You’ll Learn

  • What Segmentation is
  • Recognize the pros and cons of Segmentation
  • Common issues to avoid when creating a customer Segmentation strategy
  • Market Segmentation challenges
  • How Segmentation increases sales
  • Review a number of Segmentation ideas that will provide actionable results
  • Explore statistical traps to avoid and gain tips to better prepare

At the end of your self-study short course journey, participants will be able to test their knowledge via our multiple-choice knowledge check. Upon successful completion, a certificate from DAA will be conferred.

  • DAA Members: $49.00
  • Non-members: $99.00

Lead Scoring

Introducing DAA’s third short course program on Lead Scoring which is ideal for experienced and new industry professionals alike.

Lead Scoring is an effective model that helps companies – in particular marketing, identify prospects which are potentially most valuable. A lead scoring system must be properly set up and used consistently for the best results.

This short course expertly curates a combination of industry leading information sources together with our recorded, DAA: Ask the Expert Q/A segment that provides deeper insights to relevant questions.

  • Understand the types of lead scoring and the business value
  • Recognize common challenges when setting up a lead scoring program
  • Distinguish between implicit and explicit scoring models
  • Identify advanced lead scoring strategies that include: vertical considerations, score degradation and the feedback loop
  • Learn the key considerations when it comes to implementation and supporting tools

At the end of your self-study short course journey, participants will be able to test their knowledge via our multiple-choice knowledge check. Upon successful completion, a certificate from DAA will be conferred.

  • DAA Members: $49.00
  • Non-members: $99.00

Click to Begin Self Study

 

Multivariate Testing

Introducing DAA’s second short course program on Multivariate Testing which is ideal for experienced and new industry professionals alike.

Multivariate testing (MVT) is a way of testing that allows you to evaluate multiple element options simultaneously and measure their interactions with each other, while also identifying which elements have the greatest impact on your desired KPI.

This short course expertly curates a combination of industry leading information sources together with our recorded, DAA: Ask the Expert Q/A segment that provides deeper insights to relevant questions.

  • Understand the comparative difference between A/B Testing and MVT
  • Recognize the pros and cons of each testing method and determine how to choose
  • Learn about MVT variations and review guidelines to determine your readiness to test
  • Identify example problems which analysts can solve with MVT
  • Uncover the types of marketing decisions that can be made with data derived from MVT
  • Review a number of MVT ideas that will provide actionable results
  • Obtain a high-level view into 11 MVT analysis techniques
  • Explore statistical traps to avoid and gain tips to better prepare

At the end of this self-study short course journey, participants will be able to test their knowledge via our multiple choice knowledge check. Upon successful completion, a certificate from DAA will be conferred.

  • DAA Members: $49.00
  • Non-members: $99.00
 

A/B Testing

The DAA education team is proud to present the launch of our A/B Split Testing short course certificate program which is ideal for experienced and new industry professionals alike.

A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B and determining which of the two variables is more effective. This program expertly weaves together a combination of industry leading information sources with our signature, DAA webinar learning event.

Here’s What You’ll Learn

  • Understand the importance of A/B testing in digital analytics
  • Using A/B testing to understand visitor behavior
  • Identifying the web metrics used to analyze test results
  • Using statistical methods to analyze test results
  • Developing a testing strategy
  • Executing test plans and documenting test results
  • Developing specialized capabilities (e.g., usability, testing, SEO, modeling, surveys, advanced analytics)
  • Generating and testing complex hypotheses to either prove or disprove the hypothesis
  • Reviewing requirements to determine appropriate data collection methods (e.g., events, variables, data sources) to fit within the solution design.
At the end of this certificate journey, participants will be able to test their knowledge via our skills quiz. Upon successful completion, a certificate from DAA will be conferred. Pricing
  • DAA Members: $49.00
  • Non-members: $99.00

Not a member? Join or renew your membership today to receive the $50 member discount, and all the other great benefits to DAA membership.