Kimberly Mosley, Executive Director, DAA

Kimberly Mosley, CAE
Executive Director

As the Executive Director of DAA, Kimberly leads a strong staff to serve DAA’s community of over 16,000 analysts worldwide in DAA’s mission to foster community, advocacy, and professional development that empowers you and your team to deliver value through analytics.

Before DAA, Mosley served as president of the American Specialty Toy Retailing Association (ASTRA) where she applied process improvements, leveraged technology, and fostered staff development to increase revenues. She served as the national spokesperson for the organization and launched a public PR campaign that resulted in over 138 million impressions.
Mosley has been a leader in the association industry for more than 20 years, with a background in technology. Before her role with ASTRA, she served as CIO for the American College of Healthcare Executives. She is a member of the American Society of Association Executives (ASAE) and Association Forum, where she served in many leadership roles, including secretary/treasurer for the Association Forum board of directors. In 2002, she was awarded the Diversity Executive Leadership Scholarship. She has served as adjunct faculty for Governors State University in healthcare informatics and serves on the advisory board for Prairie State Junior College. She also lectures, blogs, and writes articles on association management and technology.

She is a Certified Association Executive (CAE), with a bachelor’s degree in Computer Science from Governors State University and an MBA from Keller Graduate School of Management.

Matt Dirks

Matt Dirks
Director of Business

Throughout his 20+ years in sponsorship development and sales, Matt has always strived to bring together the perfect marriage of customer and opportunity. An award-winning expert, author, and speaker in the association industry, Matt brings a depth of experience and understanding to assist organizations in taking full advantage of the opportunities that lie within DAA. Whether you are interested in simply advertising, sponsoring a DAA event, or even aligning your company with DAA as a thought leader in the digital analytics industry, Matt is ready to work with you to find the best way to engage with DAA members and extended community.

Judy Ritland

Judy Ritland
Certification Administrator

Judy has over 20 years of experience working with global certification programs, both voluntary and mandatory, including multi-level certifications. She possesses comprehensive knowledge of ANSI certification standards, testing, and exam development procedures. Judy came to DAA in 2010. She coordinates the work of volunteer subject matter experts (SMEs) that provide ongoing professional insights for exam content based on the latest exam blueprint. She also welcomes the opportunities to serve individual analysts from around the globe with assistance through the certification process.

Megan Griesenauer

Megan Griesenauer
Communications and
Marketing Coordinator

With over five years of social media experience, Megan is an up-and-coming professional in the field. She works as the Communications and Marketing Coordinator for the DAA where she puts together their newsletter The Import and works on social media. She has a bachelor’s in Film Production from Webster University with minors in Media Communications and Photography. Her documentaries have been screened in various film festivals around the world.

Nicole Peavy

Brianna Thibeaux
Administrative Assistant

With three years of experience and a heart for administration, strategic planning, and leadership development, Brianna loves helping organizations execute their mission from behind the scenes. She works as the Administrative Assistant for the DAA where she provides administrative support for the Executive Director, Board of Directors, committees, and members of the DAA.