Staff

Kimberly Mosley, Executive Director, DAA

Kimberly Mosley, CAE
Executive Director

As the Executive Director of DAA, Kimberly leads a strong staff to serve DAA’s almost 6,000 members worldwide in DAA’s mission to advance the use of data to understand and improve the digital world through professional development and community.

Prior to DAA, Mosley served as president of the American Specialty Toy Retailing Association (ASTRA) where she applied process improvements, leveraged technology, and fostered staff development to increase revenues. She served as the national spokesperson for the organization and launched a public PR campaign that resulted in 62 pieces of coverage totaling over 138 million impressions in 2019.
 
Mosley has been a leader in the association industry for more than 20 years with a background in technology. Prior to her role with ASTRA, she served as CIO for the American College of Healthcare Executives. She is a member of the American Society of Association Executives (ASAE) and Association Forum where she served in many leadership roles including serving as secretary/treasurer for Association Forum board of directors. In 2002, she was awarded the Diversity Executive Leadership Scholarship. She has served as adjunct faculty for Governors State University in healthcare informatics and serves on the advisory board for Prairie State Junior College. She also lectures, blogs, and writes articles on association management and technology.

She is a Certified Association Executive (CAE), with a bachelor’s degree in Computer Science from Governors State University and an MBA from Keller Graduate School of Management.

Catherine Hackney, Community Manager, DAA

Erin Lambertz
Community Manager          

Erin has been working with DAA since March 2019 as Associate Community Manager before taking over the role of Community Manager in January 2021. She works directly with volunteers on DAA initiatives such as the 2020 Compensation Study and the Women in Analytics Mentoring Program, while overseeing day-to-day community engagement to encourage the best member experience possible.

With a Bachelor's in Journalism and Spanish from the University of Missouri, Erin has worked in a variety of industries before striking out on her own in the consulting world when she moved to the United Kingdom in 2018. She is also a member of the Project Management Institute (PMI) and thrives on combining these skills with community management to provide solutions for the ever-changing digital analytics community.


Matt Dirks

Matt Dirks
Director of Sponsorships


Throughout his 20+ years in sponsorship development and sales, Matt has always strived to bring together the perfect marriage of customer and opportunity. An award-winning expert, author and speaker in the association industry, Matt brings a depth of experience and understanding to assist organizations in taking full advantage of the opportunities that lie within DAA. Whether you are interested in simply advertising, sponsoring a DAA event or even aligning your company with DAA as a thought leader in the digital analytics industry, Matt is ready to work with you to find the best way to engage with DAA members and extended community.


Judy Ritland

Judy Ritland
Certification Administrator


Judy has over 18 years of experience working with global certification programs, both voluntary and mandatory and including multi-level certifications. She possesses comprehensive knowledge of ANSI certification standards, testing, and exam development procedures. Judy came to DAA in 2010. She coordinates the work of volunteer subject matter experts (SME’s) that provide ongoing professional insights for exam content based on the latest exam blueprint. She also welcomes the opportunities to serve individual analysts from around the globe with assistance through the certification process.


Megan Griesenauer

Megan Griesenauer
Communications and
Marketing Coordinator


With over five years of social media experience, Megan is an up-and-coming professional in the field. She works as the Communications and Marketing Coordinator for the DAA where she puts together their newsletter The Import and works on social media. She has a bachelor’s in Film Production from Webster University with minors in Media Communications and Photography. Her documentaries have been screened in various film festivals around the world.


Nicole Peavy

Nicole Peavy
Events and Education
Coordinator


"Flip them tables" is the phrase that best describes her favorite bible story. Nicole, AKA Nicki Marie, has a passion for the arts, community, and creativity. Nicole's motto is "I think, therefore I've had my coffee." She's a Starbucks aficionado who can easily make friends wherever she goes. Her friends know she’s their go-to for support, encouragement, and prayer and she has no problem beating the devil upside his head.