Storytelling Workshops

Let us bring the training to YOUR office!

Last November, Forrester predicted that data storytelling skills would drive 25% of new hires and promotions of insights professionals in 2019. (Forrester Report, Nov 2018)

We know your team is busy, and leaving the office to attend a seminar or workshop may be difficult. So let us bring the training to you! We can travel to your company and provide a full-day on-site workshop designed for you and your digital analytics team. Designed for up to 25 people, this option allows your entire team to receive the benefits of our storytelling workshop without having to leave the office.

Attendees will learn:

  • The importance of context when creating stories for different audiences
  • To recognize and eliminate the clutter clouding your information
  • How to direct your audience's attention to your most important points
  • Secrets to leveraging the power of storytelling to help your message resonate with your audience

Workshop Description:

One of the hardest parts about digital analytics is getting people to pay attention. We’ve got numbers to prove our point. We have rich data no one cares about. We want to influence the organization but people don’t give us the time of day. But what if we could woo audiences instead of presenting to blank stares? What happens when we think like a storyteller?

In this day-long presentation, your organization will learn the secrets to telling stories that inspire any audience to sit up, pay attention, and take action. You’ll learn why storytelling is the key to changing attitudes and behaviors. Your Trainer will show how to properly architect and tell stories that make people clamor to hear more. You’ll walk away ready to turn mathematical minutiae into intriguing business narratives.  

Host a Storytelling Workshop

For more information about DAA's on-site Storytelling Workshop, contact Adrienne Segundo, DAA Education Manager.

On-Site Workshop Pricing:
DAA Member:  10K (up to 25 students)
DAA Non-Member:  15K (up to 25 students)

Make An Analytical Decision

Membership in the DAA carries with it many benefits. Not only will you gain access to a community of leaders in the digital analytics industry, but you will also SAVE on all of your favorite programs and activities - making membership a no-brainer.

Connect with peers online and at events. Share challenges, ideas, and best practices. Gain valuable industry knowledge and how-to's. Learn from experts and industry leaders. Gather information that is most important for you and for your team, no matter where you fit into the digital analytics industry.

Learn more and join today!

Are you ready to become a storyteller?

Interactive Exercises include:

  • Evaluating current information for “storability”
  • Identifying and understanding audience(s) and what interests and motivates them
  • Discovering what types of stories motivate which audiences and when
  • Deciphering and prioritizing insights from data and analytics
  • Structuring insights into a story architecture
  • Small and whole-group discussions throughout on case-studies and examples shared by the instructor

On-Site Workshop Pricing

DAA Member: 10K (up to 25 students)
Non-Member: 15K (up to 25 students)

(Workshops provided outside the U.S. will be slightly higher due to travel costs.)