DAA New York 2013 Speaker Biographies
Don Cozine, Head of Computational Models, Copernicus Marketing Consulting & Research
Don is an experienced, quantitative marketer with a passion for Data Mining, Econometrics and Optimization. Don is also equally adept at finding solutions from "Big Data" and small time series based observation. He is a pragmatic problem solver whose solutions and approaches are data driven.
Don has led analytics practices at Virgin Mobile, American Express, Click Radio and BarnesandNoble.com. He has taught at CUNY, had his work published by SAS Institute and spoken at eMetrcis, Predictive Analytics World Conference and SAS Institute Analytics Series Conference.
David Millrod, Managing Partner, Insight Rocket
David's passion is developing creative technology solutions to business challenges. David began his career with ten years at Morgan Stanley's renowned IT organization, and went on to build large scale websites as a Partner at the agency USWeb/marchFIRST. In 2001 he co-founded one of the first web analytics consultancies and delivered creative solutions leveraging Omniture, WebTrends, and GA. A patented inventor, David is currently Managing Partner at Insight Rocket, the experts in Digital Analytics Acceleration. Their cloud-based Insight Hub software automates the workflow of digital analysts and allows them to easily publish metrics stories, thereby increasing their productivity and impact.
Iyiola Obayomi, Sr. Director Marketing Anlaytics & Consulting, Ogilvy
Iyiola Obayomi is the lead for Ogilvy CommonHealth Worlwide ‘sAnalytics practice. He has over 15 years of experience from a range of top-notch management consulting, marketing, and advertising firms. He has led a broad range of consulting and analytics engagements deploying a wide range of expertise including digital, MCM, and predictive analytics. Iyiola consults with senior marketers and centers of excellence leads to harness the power of multi-channel data for marketing effectiveness. He holds an MBA in General Management from the Goizueta Business School at Emory University and MA in Quantitative Methods from Columbia University in the City of New York.
Blair Reeves, Product Lead, IBM Digital Analytics
Blair Reeves is a Product Lead for IBM Digital Analytics, IBM's flagship cloud-based digital marketing and analytics solution. He speaks frequently on developments in the digital marketing industry, particularly on topics around digital analytics, data-driven marketing, and the evolution of digital privacy. He is a mobile technology enthusiast, avid outdoorsman and cellist. He lives in Durham, NC and tweets at @BlairReeves.
Brian Suh, Director of Analytics and Solutions, Visual IQ
Brian Suh is the director of analytics and solutions at Visual IQ. He is responsible for helping clients understand how to leverage big data through attribution to measure and optimize cross channel marketing performance.
Prior to joining Visual IQ, Brian was at Omnicom’s flagship media agency OMD, where he started and ran the west coast analytics department. His wealth of experience across multiple verticals (including FSI, Telecom, and Automotive), combined with a background in engineering, gives Brian a unique understanding of both the art and science that goes into marketing analytics.
Brian holds a Bachelor of Science in Electrical and Computer Engineering and a Master’s Degree in Engineering Management both from Cornell University.
Richard Sussman, CoFounder and President, Fractal Sciences, Inc.
Richard Sussman is an executive with an 18-year track record in b2b and b2c businesses, working for both start-ups and larger corporations. He has expertise in executive leadership, business development, strategy, big data monetization, digital/tech sales & marketing solutions.Mr. Sussman is an internationally recognized speaker and thought leader for key industry events including Goldman Sachs’ Special Situations Group CEO Event, as well as an active Advisor, Board Member and Consultant to various Technology startups/growth companies and brands across verticals. Mr. Sussman is Cofounder and President of Fractal Sciences, Inc., which develops workflow automation frameworks to optimize digital advertising and engagement by leveraging real-time decision support and predictive intelligence using applied mathematics and machine learning algorithms.
Mr. Sussman is a graduate of the Harvard Business School.
Dan Stubbs, Director of Digital Analytics, Conde Nast
Gustav von Sydow, CEO & Founder, Burt
Gustav von Sydow is the CEO and founder of Burt (www.burtcorp.com), a Swedish big data integration and analytics service that helps media owners connect and analyze consumer and business data from multiple screens, channels and revenue streams. He is a frequent speaker at conferences for advertising and internet technology, presenting at leading events such as Cannes Lions, Visualized, Web 2.0, DEMO and Eurobest.
Beverly May, President, Founder and Principal Consultant, OTV
Beverly has over 17 years’ experience in digital and is a UX senior practitioner and community leader. She is the founder of OTV, a UX and product strategy consultancy; the President of NYCCHI, NYC’s largest and oldest UX group; and the organizer and host of the International User Experience Awards. Beverly's focus is Strategic UX: UX that drives substantial business impact through exceptional strategic, design and analytical thinking. Beverly founded her own music production company in Toronto, Canada at age 20 while also becoming a web designer-developer. Since then, Beverly has helped conceive, prototype, upgrade or launch over 100 digital products and services at incubators, digital agencies, startups, software companies, media companies and the UN Department of Peacekeeping Operations, before starting OTV in 2008. Beverly has an MBA from Oxford University, an MS in systems design from NYU, and a BA from University of Toronto. She is a triple US, CDN & UK citizen.