DAA Symposium: Boston

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The Evolution of Analytics: From Site to Social to Mobile to Predictive

Monday, May 23, 2011
12:30 - 7:30 p.m.
Networking Reception: 5:30 - 7:30 p.m.
The Westin Waltham Boston Hotel
Waltham, MA

If you couldn't attend the Symposium live, purchase the video recording from the event. If you attended the Boston Symposium and would like access to the video recording for free please contact the Membership Office.

Tom Davenport, the President's Chair in Information Technology and Management at Babson College, and renowned author, will headline an impressive list of speakers at the DAA Symposium on May 23 in Boston, MA.

Tom DavenportTom’s presentation will focus on "The New Quantitative Era – Creating Successful Business Change with Analytics”. In this session Tom Davenport, the creator of the "competing on analytics” concept, will describe what it takes to create analytics-driven business change. Hint: it’s not about the math. He’ll address the needed attributes of quantitative analysts, analytics group leaders, analytical decision-makers, and analytical organizational cultures. He’ll describe people and organizations that have made this transition, and how they went about it. Anyone who is currently doing or plans to do analytical work–or any businessperson who would like to benefit from the efforts of analytical people–will take away key lessons from the presentation.

The Boston DAA Symposium is a half-day deep dive into the evolution of digital analytics as it evolves to focus not exclusively on a website but across multiple channels such as social media, mobile, offline, and to move toward advanced analytical concepts such as optimization, prediction, and automation.

Expect to hear lessons learned, best practices, and new ideas that you can immediately take back to your offices from leaders in academia and business including skilled and experienced practitioners, consultants, and vendors.

The Steering Committee of the DAA Boston Symposium is comprised of Jonathan Corbin, John Lovett, and Judah Phillips.


Time Topic Speaker(s)
12:30-1:00pm Exhibit Browsing and Registration Check In
12:55-1:05pm Welcome & Boston Local Announcement
1:05-1:15pm Sponsor Remarks Matthew Langie, Senior Director of Product Marketing, Adobe Systems, Omniture Business Unit
1:15-1:40pm Research Presentation Suresh Vittal, Vice President, Practice Leader - Customer Intelligence, Forrester
1:40-2:20pm Mobile Analytics Panel

Moderator: Jonathan Corbin, Engagement Manager, Adobe


2:20-3:00pm Social Media Panel

Moderator: Bill Gassman, Research Director, Gartner


Networking Break/Exhibit Browsing
3:30-4:30pm Event Keynote Tom Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning
4:30-4:35pm Sponsor Remarks Lee Isensee, Product Marketing Manager, IBM
4:35-5:25pm Entrepreneurs Panel

Moderator: Judah Phillips, Senior Director, Global Site and Business Analytics & Reporting, Monster Worldwide


5:25-5:30pm Closing Remarks Peter Sanborn, DAA President; Group Manager, Web Analytics, Microsoft Corporation
5:30-7:30pm Cocktail Party You and fellow attendees

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