DAA Philadelphia Symposium

More Sharing ServicesShare | Share on linkedin Share on facebook Share on twitter Share on gmail

Quick Links

Daphne Irish of Turner Broadcasting System accepting the Kindle Fire on behalf of the DAA Philadelphia Symposium. Congratulations Daphne!

Customer Analytics in the Enterprise of Tomorrow

November 2, 2011
The Ritz Carlton | Philadelphia, PA

If you couldn't attend the Symposium live, purchase the video recording from the event. If you attended the Philadelphia Symposium and would like access to the video recording for free please contact the Membership Office.

The first ever Philadelphia DAA Symposium is a half-day seminar that dives into content and conversion optimization driven by focusing on the customer perspective. The symposium will feature thought-leading presentations from world-class analytics experts and visionaries. Attendees will walk away with a better understanding of the similarities and differences between content and commerce analysis best practices, tips for turning longitudinal data into business insights, and strategies for tying together systems to weave the most effective customer-focused analyses.

Registration for DAA members is at the discounted price of $10, while non-members can register for $50. This is a great time to join the Association and avail yourself of this and many other opportunities that the DAA brings your way. Those who cancel their registration October 10, 2011 will not receive a refund.

Agenda:

Time	Topic	Speakers(s)
12:30 – 1:00	Registration and Exhibit Browsing
1:00 – 1:05	Welcome	David McBride Director, Business Intelligence, Comcast Interactive Media
1:05 – 1:10	DAA Remarks	Peter Sanborn President, DAA Principal, web Analytics, Microsoft Corporation
1:10 – 1:55	Opening Keynote: How Customer Data is Fundamentally Changing Business	Brett Error VP & Chief Technologist Omniture Business Unit, Adobe
1:55 – 2:20	Why Customer Analytics? Why Now?	Elea Feit Research Director, Wharton Customer Analytics Initiative
2:20 – 3:10	Panel Discussion: Cross-Industry Approaches to Customer Analytics	Moderator: Gary Angel, President & CTO, Semphonic Panelists: Heather Aeder, Group Director, TrueAction Shari Cleary, VP, Digital Research, Viacom Media Networks Jodi McDermott, VP, Product Management, comScore Scott Zakrajsek, Global Web Analytics Manager, Adidas
3:10 – 3:40	Networking Break and Exhibit Browsing
3:45 – 4:10	Customer Intelligence: How Cloud Computing and Machine Learning are Changing the Game	Ryan Caplan CEO, ColdLight Solutions
4:10 – 4:35	Is There Anything Good On? Customer Value Through Analytics	Daniel Spinosa CFO, Comcast Interactive Media
4:35 – 5:20	Closing Keynote: The Future of Analytics - Are We There Yet?	Jim Sterne Chairman, DAA President, Target Marketing
5:20 – 5:25	DAA Philly Chapter	Aaron Maass, Managing Director, MaassMedia
5:25 – 5:30	Closing Remarks	David McBride Director, Business Intelligence, Comcast Interactive Media
5:30 – 7:00	Networking Reception and Exhibit Browsing