DAA Philadelphia Symposium

Customer Analytics in the Enterprise of Tomorrow

November 2, 2011
The Ritz Carlton | Philadelphia, PA

If you couldn't attend the Symposium live, purchase the video recording from the event. If you attended the Philadelphia Symposium and would like access to the video recording for free please contact the Membership Office.

The first ever Philadelphia DAA Symposium is a half-day seminar that dives into content and conversion optimization driven by focusing on the customer perspective. The symposium will feature thought-leading presentations from world-class analytics experts and visionaries. Attendees will walk away with a better understanding of the similarities and differences between content and commerce analysis best practices, tips for turning longitudinal data into business insights, and strategies for tying together systems to weave the most effective customer-focused analyses.

Registration for DAA members is at the discounted price of $10, while non-members can register for $50. This is a great time to join the Association and avail yourself of this and many other opportunities that the DAA brings your way. Those who cancel their registration October 10, 2011 will not receive a refund.


Time Topic Speakers(s)
12:30 – 1:00 Registration and Exhibit Browsing
1:00 – 1:05 Welcome David McBride
Director, Business Intelligence, Comcast Interactive Media
1:05 – 1:10 DAA Remarks Peter Sanborn
President, DAA
Principal, web Analytics, Microsoft Corporation
1:10 – 1:55 Opening Keynote: How Customer Data is Fundamentally Changing Business Brett Error
VP & Chief Technologist Omniture Business Unit, Adobe
1:55 – 2:20 Why Customer Analytics? Why Now? Elea Feit
Research Director, Wharton Customer Analytics Initiative
2:20 – 3:10 Panel Discussion: Cross-Industry Approaches to Customer Analytics Moderator:
Gary Angel, President & CTO, Semphonic

Heather Aeder, Group Director, TrueAction
Shari Cleary, VP, Digital Research, Viacom Media Networks
Jodi McDermott, VP, Product Management, comScore
Scott Zakrajsek, Global Web Analytics Manager, Adidas
3:10 – 3:40 Networking Break and Exhibit Browsing
3:45 – 4:10 Customer Intelligence: How Cloud Computing and Machine Learning are Changing the Game Ryan Caplan
CEO, ColdLight Solutions
4:10 – 4:35 Is There Anything Good On? Customer Value Through Analytics Daniel Spinosa
CFO, Comcast Interactive Media
4:35 – 5:20 Closing Keynote: The Future of Analytics - Are We There Yet? Jim Sterne
Chairman, DAA
President, Target Marketing
5:20 – 5:25 DAA Philly Chapter Aaron Maass, Managing Director, MaassMedia
5:25 – 5:30 Closing Remarks David McBride
Director, Business Intelligence, Comcast Interactive Media
5:30 – 7:00 Networking Reception and Exhibit Browsing

Thank you to our Sponsors

One Star

Adobe Coldlight
Comcast comscore


eClerx ensighten Insight Rocket keystone solutions numeric semphonic


MAASSMEDIA E-Marketing Analytics