DAA Austin Symposium 2013

Digital Analytics in the Real World

DAA Austin Symposium
February 12, 2013
The Westin Austin at the Domain
Symposium: 12:30pm - 5:00pm
Networking Reception: 5:00 - 6:30pm
(Members $10, Non-Members $50)

This third annual DAA Austin Symposium will be a half-day event filled with engaging discussions about digital analytics in the real world. In addition to hearing from compelling keynote speakers, Austin-area professionals will engage in specific breakout discussion sessions to talk about real-world struggles and opportunities we’re facing in the field of digital analytics and optimization.

Check below for the list of discussion topics and moderators. Space is limited so be sure to register today to guarantee your spot at the Symposium!


Time Topic Speaker(s)
12:30 - 1:00pm Registration & Exhibit Browsing
1:00 - 1:10pm Welcome
1:10 - 1:55pm Keynote Sam Decker - CEO & Co-founder of Mass Relevance
Data Direction -- How to Lead Change Through Data
2:00 - 2:10pm Break / Exhibit Browsing
2:10 - 2:55pm Breakout Discussion Sessions - 1
2:55 - 3:05pm Break / Exhibit Browsing
3:05 - 3:50pm Breakout Discussion Sessions - 2
3:50 - 4:05pm Break / Exhibit Browsing
4:05 - 4:45pm Keynote Tim Wilson, Vice President of Analytics at Clearhead
Effectively Communicating Analysis Results
4:50 - 4:55pm Closing Remarks
5:00 - 6:30pm Networking Reception and Exhibit Browsing

Don't miss this opportunity to participate and learn more about how to get plugged into DAA Austin.



  • Sam Decker, Mass Relevance
    "Data Direction: How to Lead Change Through Data"
  • Tim Wilson, ClearHead
    "Effectively Communicating Analysis Results"

Moderated Breakout Discussion Sessions

DAA Austin is excited this year to be incorporating some moderated discussion sessions for Austin area professionals to discuss challenges and opportunities and also share experiences/approaches that have led to success in their experiences. There will be 2 time slots for the breakout discussion sessions, so each attendee will have the opportunity to participate in 2 of the following interactive discussions:

  • Kevin Cobourn, Adobe
    "Analytical problem solving using Adobe Marketing Cloud"
  • Robert Hamilton, Ph.D., WhaleShark Media
    "Integrating Web Analytics and Big Data"
  • Owen Samuels, WhaleShark Media
    "Engineering Web Analytics: Working Effectively with Developers"
  • Diana Huang, USAA
    "Art & Science of Analytics: From Data to UX and Behavioral Economics"
  • Jia Jiang, Hooplus
    "What We Can Learn When We Fail"
  • Jeff Allen, Adobe, Director of Product Marketing, Digital Analytics
    "Digital Marketing: How to Turn Big Data Into Your Biggest Asset"
  • Bill Leake, Apogee Results
    "A Day in the Life of an SEO/SEM Optimizer"
  • Dustin Marchant, GSD&M
    "Designing for Analysis: How Analysts and Designers Can Work Together for Better Results"
  • Richard Margetic, Dell
    "The Future of Social Media Analysis"
  • Brian Massey, The Conversion Scientist
    "Video and Conversion Optimization"
  • Kelly Wortham, Dell
    "Crafting and Managing a Testing Strategy"
  • Nazli Yuzak, Dell
    "Targeting the Individual: When to Start and How to Succeed"


Registration for DAA members is at the discounted price of $10, while non-members can register for $50. This is a great time to join the Association and avail yourself of this and many other opportunities that the DAA brings your way.

How To Get There

For directions please view the Bing Map.


The Westin Austin at the Domain offers complimentary self-parking. Valet is available at $12 per day and $19 overnight.


The DAA has a very limited block of rooms available at the Westin Austin Domain at discounted rate of $169. These rooms are available on a first come first serve basis. Reservations must be received or made by January 21, 2013. Any reservation requests after this date will be accepted on a space available basis at the Hotel's published rates. Please contact the Westin Austin Domain at +1-512-832-4197 to book your reservation.


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