DAA Dallas Symposium 2013

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Multi-Channel Analytics and Attribution

Thursday, February 28, 2013

Symposium: 1:00pm – 6:00pm
Networking Reception: 6:00pm – 7:00pm
The University of Texas at Dallas at Naveen Jindal School of Management
(Members $10, Non-Members $50)

We are very proud to announce our inaugural Symposium for the Dallas area. We will be hosting our event at the award winning University of Texas Dallas campus at the Naveen Jindal School of Business. Register today to reserve your seat!

This inaugural DAA Dallas Symposium will be a half-day event filled with engaging speakers, panel discussions on a wide variety of topics as well as networking, food and fun!

The Symposium will focus on Multi-Channel Analytics and Attribution with panel discussions and individual presentations on Attribution and Channel Marketing, Mobile Analytics, Finding ROI in Social Media, How to be a Great Analyst - Tips & Tricks and many more!

If there is a question you would like addressed during one of our panel discussions, please email our Dallas Steering Committee.

Attendance and Space is limited for this event so please register today to reserve your seat at the Symposium!


Time Topic Speaker(s)
12:00 - 1:00pm Registration & Exhibit Browsing
1:05 - 1:10pm Welcome and Introduction Ernie Cote, Vertical Nerve
1:15 - 1:45pm Opening Keynote: The Journey of the Customer Neil Hoyne, Google
1:50 - 2:30pm Panel: Mobile Analytics

Rebecca Andrews, PFSWeb

Alex Muse, ShopSavvy
Jodi McDermott, comScore
Arvind Sarin, Copper Mobile

2:35 - 3:05pm Finding the ROI in your Social Media Marketing John Lovett, Web Analytics Demystified & DAA
3:10 - 3:50pm Networking Break & Exhibit Showcase
3:55 - 4:35pm Panel - Social Analytics and Attribution

Josh Dreller, Visual IQ

Eric Swayne, Golin Harris
Matt Langie, Adobe
Ned Kumar, FedEx

4:40 - 5:00pm Attribution: A Peek Behind the Scenes Bruce McDoniel, Richards Analytic
5:05 - 5:35pm Closing Keynote: How to be a Great Analyst - Tips & Tricks Jim Sterne, Target Marketing & DAA
5:40 - 5:45pm About the DAA DAA Board Member
5:50 - 5:55pm Dallas DAA Chapter & Closing Remarks Ernie Cote, Vertical Nerve
6:00 - 7:00pm Cocktail Reception & Exhibit Showcase

Featured Speakers

  • Neil Hoyne, Global Program Manager for Attribution at Google

    Leading efforts to bring advertisers stronger insights into the measurement and valuation of their customers' journeys, Neil serves as Google's Global Program Manager for Attribution. Since the program's inception in 2011, he has worked directly with many of the company's largest advertisers to improve their conversion rates through better utilization of Google Analytics, specifically Multi-Channel Funnels, as well as advanced attribution modeling. Before building the program, Neil studied creative optimization and geo-targeting as part of the Display Insights team. Prior to joining the Google, Neil held the position of Director of Analytics for publisher and open-source leader, SourceForge, where he was responsible for managing all aspects of the company's quantitative data efforts across their advertising platform, including campaign targeting, reporting and experimentation. Neil holds a Bachelor's degree in Management Science from Purdue University and an MBA from UCLA's Anderson School of Management.

  • Bruce McDoniel, Director Analytics at The Richards Group

    Bruce will be covering Cross Channel Analytics including full attribution across paid, owned and earned channels, including products and messaging effects

  • Jim Sterne, Target Marketing, consultant, a 5 time published author, eMetrics Summit conference producer and Chairman of the DAA Board
  • Alexander Muse, CEO at ShopSavvy

    Under Alexander’s leadership as CEO, ShopSavvy grew into the world’s largest mobile shopping community with more than 40 million downloads - in 2012 alone the company doubled the number of users and grew revenue by more than 400%.

  • Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

    Visual IQ, the world’s leading cross channel marketing intelligence software company. As a media technologist certified in Google Adwords, AdGooroo, Google Analytics, Bing Ads and other leading technologies, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the impact of digital media on client goals. He's also a long-time member of the Digital Analytics Association (DAA) Standards Committee, which develops standards and terminology to enable common ways of looking at data measurement and methodologies.

    Josh graduated from Florida State University and is a proud member of MENSA.

  • John Lovett, Senior Partner, Web Analytics Demystified

    Web Analytics Demystified is a consulting firm focused on digital measurement strategy. John is also President for the Digital Analytics Association. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning the status quo of vendor measurement practices; challenging clients to fully develop their strategic vision for measurement; and driving the industry to collectively embark on advancement.

  • Ned Kumar, Marketing Principal - Web Strategist, FedEx Services

    Ned Kumar has over nineteen years of experience in customer analytics, with expertise in both online and offline channels. He currently serves as a Web Strategist and as a corporate advisor in Interactive Marketing & cross-channel analytics with FedEx Services. Throughout his career he has played a leadership role in designing data-driven customer strategies that create an exceptional customer experience and establish a competitive advantage while improving productivity. Ned is a member of various professional organizations, a Certification Board Member at the Digital Analytics Association and also an Online Tutor for the University of British Columbia’s Award of Achievement in Web Analytics Program. In his previous job as an Asst. Professor of Marketing & Management, Ned taught senior level courses in Strategy, Quantitative Analysis, and Decision Support and has numerous conference and journal publications to his credit.

  • Eric Swayne, Director of Insights at GolinHarris; Marketing Trainer, Author and Blogger

    Eric Swayne, VP, Director of Insights, GolinHarrisEric Swayne is a published author in marketing and business, awardwinning frontend developer and guest blogger for AdAge. He provides strategic thinking in all forms of digital media, as well as frameworks that leverage these channels to gain deeper insight from and relationship with consumers. He has worked with clients across verticals including Dr Pepper Snapple Group, Sam’s Club, Walmart, Best Buy, HP, Bank of America, HEB, SuperValu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Treasury. Eric is also on the board of Digital Dallas, a collective group of 850+ members created to showcase great digital work within the DFW metroplex and connect together the digital talent making it happen. Eric graduated from Harding University with a BA in Communication Management, and lives in Denton, TX with his wife and three children. Eric is passionate about holistic online marketing, TweetDeck, Google Chrome, Starcraft and original recipe Dr Pepper.


Registration for DAA members is at the discounted price of $10, while non-members can register for $50. This is a great time to join the Association and avail yourself of this and many other opportunities that the DAA brings your way.

How to Get There and Parking
Map and directions to The University of Texas at Dallas Naveen Jundal Shool of Management.

To get to Davidson Auditorium, which is located in the Naveen Jindal School of Management building, enter the UT Dallas campus through the main entrance, going north on University Parkway. At fork, turn right onto Armstrong Dr, at stop sign turn right to continue along Armstrong Dr. At stop sign at A drive, turn left. At 4-way stop at Drive A and Drive G, turn right. At yield sign, turn right onto W. Lookout Dr, then turn left into Parking Lot B. Park in Lot B or A in E-Parking spaces only. Locate orange tent for shuttle to the Symposium at the Naveen Jindal School of Management.

Complimentary parking is available in Lot B or A (in E-Parking spaces only). Please print out the parking permit [PDF 378kb], fold on line and place permit on dashboard near steering wheel. Please note: All information above fold must remain visible. Cars without the attached visible permit will be subject to ticketing.

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