DAA Washington DC Symposium 2013

DAA Washington DC Symposium

Using Multi-Channel Analytics to Tell the Right Story to the Right People on the Right Platform

June 4, 2013
Artisphere, Arlington, VA

(Members $10, Non-Members $50)

How do you know your online content is telling the right story to the right people at the right time on the right platform?

When you're delivering content across a number of channels, including web, mobile web, mobile app, iPad, Kindle, in-person conference materials, advertising, and/or video streaming, what metrics should drive your content development decisions?

The Inaugural Washington, DC Symposium will focus on:

  • Measuring results across multiple platforms;
  • Tying metrics from multiple platform together to tell an audience story;
  • Marketing content across platforms;
  • Funneling users to the right channel for them; and
  • Monetizing content across multiple platforms

Attendance and space is limited for this event so please register today to reserve your seat at the Symposium!


Time Topic/Speaker(s)
12:00 PM – 01:00 PM Registration & Exhibit Showcase
01:00 PM – 01:15 PM

Welcome and Introduction from Digital Analytics Association
Phil Kemelor, Ernst & Young
Jodi McDermott, comScore & DAA

01:15 PM – 01:45 PM Keynote: What Makes a Great Analyst?
Jim Sterne, Target Marketing & DAA

It takes a great analyst to tell the right story to the right people at the right time on the right platform. The technical tools continue to lead the industry with their ability to collect and integrate more disparate data, and to visualize it in the most striking ways. But all the data and all the tools are worthless unless they are put into the hands of great analysts. How should you hone your skills? How do you spot talent? How do you encourage greatness in others? Jim takes a look at the art of analytics and describes what is takes to be a true artist in the field.

01:45 PM – 02:20 PM

Panel: Integrating the Voice of the Customer (VoC) with Web Analytics

Moderator:Eric Feinberg, ForeSee & DAA
Panelists:Susan Fariss, American Chemical Society
Jonathan Sullivan, American Institute of Architects
2:20 PM - 2:50 PM Going Mobile: How Analytics Helped Shape Mobile Strategy at the National Cancer Institute
Sue Feldman, National Cancer Institute, National Institutes of Health
02:50 PM – 03:10 PM Networking Break & Exhibit Showcase
3:10 PM – 3:40 PM Going Old School: Telling Digital Stories in Analog Media
Robert Bole, Broadcasting Board of Governors/Voice of America

3:40 PM – 4:15 PM

Panel: Profiles in Multi-Platform Content Analytics

Moderator: Ann Poritzky, DHS
Amy Sample, PBS
Lauren Bracey Scheidt, NPR
Brendan Hart, National Geographic
04:15 PM – 04:45 PM

Panel: Cutting Edge Analytics

Moderator: Enrique Gonzales, AARP
Elena Zheleva, Living Social
Katie Lancos, iStrategy Labs

04:45 PM - 05:20 PM

Panel: How the Consultants See It - Trends in Digital Analytics

Moderator: Jim Sterne, Target Marketing & DAA
Gary Angel, Ernst & Young
John Lovett, Web Analytics Demystified & DAA
Ken Harrop, Infinitive Analytics

05:20 PM - 05:30 PM

Phil Kemelor, Ernst & Young

05:30 PM - 06:30 PM Networking Reception & Exhibit Showcase



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