DAA Boston Symposium 2014

Digital Analytics at the Center of the ____________ Universe

Wednesday, November 5, 2014
12:30 PM – 5:30 PM
Microsoft New England Research and Development Center
1 Memorial Dr #1, Cambridge, Mass.

Digital analytics is at the center of your universe, and DAA Symposiums are where these universes collide. DAA Boston is bringing a plethora of perspectives together in November for a conversation with Boston area executives, professionals, educators, and innovators. Join us for the 2014 DAA Boston Symposium at Microsoft's New England Research & Development Center in Cambridge. Space is limited -- register soon and guarantee your participation today!

The afternoon will be built around four panel discussions as described below.


Time Session Title & Abstract Speaker

12:30 - 1:00 PM

Registration, Networking & Exhibitor Showcase


1:00 - 1:15 PM

Welcome (Opening Remarks)

DAA Boston Chapter Leadership Team

Andrew Edwards, MD, Society Consulting and Co-Founder of the DAA

1:15 – 2:05 PM

Personalization, Retargeting, Attribution: Enabled by Digital Analytics

A decade and a half of digital analytics has led us to sophisticated capabilities in personalization, retargeting, and attribution. Hear from those who have been on the front-line, actively personalizing, retargeting, and applying attribution techniques.

  • Tom Hubbard, Vice President, Global Digital Marketing, Kaspersky Lab (Visual IQ customer)
  • Rich Shea, CTO, Yieldbot
  • Brian Suh, Associate Vice President of Analytics, Visual IQ
Moderator: Scott MacMillan, Director Digital Testing and Optimization, Fidelity Investments

2:05 – 2:15 PM

Sponsor Presentation: DOMO

David Scalera, DOMO

2:15 – 3:00 PM

Applied Mobile Analytics: Beyond the Download

Some organizations were born mobile. Others are integrating mobile components into all that they do. All of the above are working to engage their audience wherever they are, and analytics serves a major role in making that happen.

Moderator: Jonathan Corbin, Manager AGS Financial Services & Insurance, Adobe

3:00 – 3:30 PM

Networking Break & Exhibitor Showcase


3:30 – 4:15 PM

Tag Management: What Are the Best of the Best Doing?

Everyone these days has a tag management implementation... but what are the best of the best doing? We'll have speakers from tag management land on the vendor and practitioner side showing us what has worked well for them.

Moderator: Israel Kloss, Web Designer / Developer, Boston College

4:15 – 5:00 PM

Data Science in Digital Analytics: Bringing Math Into the Science/Art Equation

Digital analytics and data science go hand in hand, from big data and technologies that scale systems to handle it to applied advanced analyses. This group of data scientists and data science professionals will explore the tactical realities of what people in data science do and the context for data science in their companies.

Moderator: Judah Phillips, CEO and Founder, SmartCurrent

5:00 – 5:30 PM

Keynote & Closing Remarks

Andrew Edwards, MD, Society Consulting and Co-Founder of the DAA

5:30 – 6:30 PM

Networking Reception



Members: $25
Non-Members: $75

Cancellation and Refund Policy:
No refunds will be given for cancellations received after October 22, 2014. Cancellations received in writing prior to October 15, 2014 will be refunded 50% of the registration fee paid.

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