DAA Boston 2014 Speaker Biographies

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Ade Adeosun, VP of Digital Enterprise Analytics, comScore

Ade is a Digital media executive with a strong track record of success in business development, sales, strategy, and P&L execution across North America & EMEA. He works with Fortune 100 and FTSE 100 Media and technology companies to provide actionable insights and market intelligence to address specific business objectives; driven by market, platform and consumer behavior.

He is passionate about the evolution of media and the impact technology has on audiences and consumer behavior. While innovation fuels him, he is highly focused on the commercial impact and the benefits to organizations. At comScore he has worked with clients and internal product teams to create innovative solutions to measure video, advertising, social media and emerging platforms. Ade has been responsible for a number of key client wins and extensive account development within existing strategic accounts.

What excites him is taking to market, innovative technology and solutions that enable companies, organizations and institutions to improve their business. His focus is benefits over features and commercial impact rather than what’s new. His creative and commercial mindset means he is highly driven to find solutions and continually break new ground to create success.

Raj Aggarwal, CEO, Localytics

Raj is the CEO and Co-Founder of Localytics. Under Raj's leadership, Localytics has secured key customers with some of the world's most well-known brands, including Microsoft and The New York Times. Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he spent 5 years in management consulting for the wireless space at Bain & Company and Adventis. At Adventis, Raj led the formation of the multi-billion dollar Disney Mobile venture in Japan and helped Apple develop the business framework for the iPhone. Previously, Raj held sales leadership positions at Proco Machinery and Requisite Technology. A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Josh Dreller, Director of Product Marketing, Signal.co

As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals and has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is a long-time member of the Standards Committee for the Digital Analytics Association, a collaborative effort between DAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry.  Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.

Prior to Signal, Josh has held senior positions at Kenshoo, Visual IQ, and Omnicom.

Andrew Edwards, Managing Director, Digital Analytics, Society Consulting

A founder of the DAA, Andrew is a digital marketing executive with 20 years' experience servicing the enterprise customer. Previously,  he was Managing Partner at Efectyv Digital, a digital marketing consulting company, and Managing Partner at Technology Leaders, a web analytics consulting firm he founded in 2002. He combines extensive technical knowledge with a broad strategic understanding of digital marketing and especially digital measurement.

Lauren Moores, VP of Data Science, Dstillery

Lauren is a data guru with over 20 years of experience in data strategy, science, and creation in different information and technology industries. At Dstillery she runs all things analytics and is an active industry speaker and writer, particularly on mobile analytics.

Most recently, Lauren was named the silver award winner of the ARF Great Mind Award, and was invited by I-COM Global Forum for Marketing Data and Measurement to sit on its Data Science Board. Additionally, Lauren is involved with a myriad of top Technovation 2014NYTechWomenCTIA Innovation CouncilSimilar GroupUnbound Concepts and Jumpshell.

She began her career at DRI/McGraw Hill as an economist before earning her PhD in Economics at Brown University. Drawn to the internet’s power to provide information and services, she left research and teaching to take on a role managing the science, data assets and data product teams at Compete, where she also built large, multi-sourced global digital consumer panels. Most recently, Lauren led the vision and development of data science at EveryScreen Media, a start-up mobile RTB and audience technology company acquired by Dstillery.

Rama Ramakrishnan, Chief Data Scientist, Demandware (NYSE: DWRE)

Rama Ramakrishnan has served as Demandware's Chief Data Scientist since October 2014.  Previously, Mr. Ramakrishnan founded CQuotient, a next generation cloud-based personalization provider, and served as its Chief Executive Officer till its acquisition by Demandware. Prior to CQuotient, Mr. Ramakrishnan taught analytics in the MBA program at MIT Sloan School of Management. Before MIT Sloan, Mr. Ramakrishnan served as Chief Scientist and Vice President of Product Development for Analytics Products in the Retail Global Business Unit of Oracle Corporation .  Prior to joining Oracle, he was Chief Scientist and Vice President of Research and Development at price optimization software firm ProfitLogic until it was acquired by Oracle Corporation. Earlier in his career, Mr. Ramakrishnan was a consultant at McKinsey & Company. Mr. Ramakrishnan holds a bachelor’s degree in Engineering from the Indian Institute of Technology, Madras as well as a Ph.D. and an M.S. in Operations Research from the Massachusetts Institute of Technology.