DAA Chicago Symposium 2014

Get It Together: Converging Online and Offline Data to Drive Business

Wednesday, December 10, 2014
12:30pm – 6:30pm
The Mid-America Club
200 E Randolph Dr, 80th Floor, Aon Center
Chicago, Illinois 60601

Digital media and technology are re-inventing relationships and empowering both brands and their consumers. The Chicago DAA Symposium will look at how a new generation of marketers is driving digital transformation and leveraging online and offline data to boost the ROI of marketing dollars. Analytics and insights are the one commonality making the way through the ranks of the largest and smallest companies in America. These change agents aren’t sprinters - they run marathons - and this will be your year to start training with them. The Chicago DAA Symposium provides a forum to learn, refuel and be part of a community of more than 250 attendees. You will walk away with direct and real learnings you can take back to your business.

This event will spotlight innovative approaches to bringing together multi-channel data sources, orchestrating analyses, and crafting compelling insights and career trajectories ­- with a focus on data visualization, campaign measurement and other actionable tools and techniques.

Time Session Title & Abstract Speaker

12:30 – 1:00 PM

Networking, Registration & Exhibit Browsing


1:00 - 1:15 PM

DAA Introduction and Overview of the Day

Casey Carey, Head of Marketing, Adometry at Google; DAA Board Member

1:15 - 2:00 PM

From Direct Response to Branding: Lessons Learned in Digital Advertising

Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore

2:00 - 2:05 PM

Domo Presentation

Blake Ballard, Sales Manager, Domo

2:05 - 2:20 PM

Networking & Exhibit Browsing


2:20 - 3:45 PM

From Big Data to Smart Data: Connecting Online and Offline
Everybody is talking about ‘Big Data’, which is a key part of decision making that drive marketing strategies; however, big data alone does not provide enough insight to draw rich results. One has to cut through the noise and make big (or even small) data actionable for marketers. In the increasing programmatic marketing world, the challenge for marketers is to effectively connect the available big data across online and offline worlds to make efficient decisions. Learn how industry leaders are leveraging online/offline data to obtain a full-view of the customer taking us from big to smart data.

Amit Jai Kadam, Director, Digital Data & Analytics, SPARK

Karl Moats, Adobe Analytics Product Marketing Manager
Jack Gaither, Director, Analytics, Rocket Fuel
Audrey Levitan, Senior Director Data and Decision Sciences, Acxiom

3:45 - 3:50 PM

ObservePoint Presentation Chris Baird, Head of Marketing, ObservePoint

3:50 - 4:00 PM

Networking Break & Exhibit Browsing  

4:00 - 5:15 PM

Driving marketing ROI: Multichannel Attribution
It is no surprise that the average consumer interacts with various marketing channels to make their purchases. It is now vital for marketers to connect all the touch points in purchase paths and derive marketing insights based on the overall consumer journey. Personalizing and contextualizing this data across consumer paths will enable the marketer to form a closer relationship to the consumer, and thus offering a better shopping experience. This panel covers the techniques being used today in the multichannel attribution space.

Josh Dreller, Director, Product Marketing, Signal

Shane McAndrew, Vice President of Client Services, Visual IQ
Casey Carey, Director, Google Analytics Marketing, Adometry
Alex Saldhana, Co-founder & CEO, Abakus

5:15 - 5:30 PM

Closing Remarks
Final thoughts and thank you for the audience.


5:35 – 6:30 PM

Happy Hour
Join us for light snacks, drinks and raffles.


Members: $25
Non-Members: $75

Cancellation and Refund Policy:
No refunds will be given for cancellations received after November 19, 2014. Cancellations received in writing prior to November 19, 2014 will be refunded 50% of the registration fee paid.

Professional Development

One Star

Converto Domo




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