DAA Chicago 2014 Speaker Biographies

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Blake Ballard, Sales Manager, Domo

Blake Ballard is a Sales Manager for Domo. He and his team are responsible for developing new client business specifically through the trade shows and expos that Domo participates in. Prior to Domo, Blake worked in the restaurant and hospitality industry where he was passionate about providing comprehensive reporting and analytics to drive growth and reduce expense. He also spent a portion of his early career as an analyst for KLA-Tencor. Blake loves learning about what drives success at the companies he engages with and then identifying solutions around technology and automation to meet and exceed those objectives.


Casey Carey, Director, Google Analytics Marketing, Adometry by Google

Casey leads marketing for Google's suite of data and measurement products with a focus on accelerating market adoption of both SMB and enterprise solutions. Throughout his career, he has been responsible for marketing and product strategy at several successful technology companies, most recently serving as the General Manager of Alibris.com an IR Top 125 ecommerce business and VP of Product Strategy and Marketing at Webtrends.


Josh Dreller, Director, Product Marketing, Signal

As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals and has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is a long-time member of the Standards Committee for the Digital Analytics Association (https://www.digitalanalyticsassociation.org/standards), a collaborative effort between DAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.

Prior to Signal, Josh has held senior positions at Kenshoo, Visual IQ, and Omnicom.

Jack Gaither, Director of Campaign Analytics, Rocket Fuel

Jack Gaither is a Director of Campaign Analytics for Rocket Fuel, where he oversees efforts to optimize the use of Rocket Fuel's technology and solutions to attain customer and campaign success. He has a decade of experience with a focus on Data Analytics and Consulting.

Before joining Rocket Fuel, Jack was a Director of Analytics at Nielsen where he led the Marketing Mix analysis across over a dozen brands for a key CPG client. Prior to Nielsen, he worked at IBM in their Strategy and Transformation and Business Analytics business units where he advised over a dozen Fortune 500 companies. Jack also previously worked at Kraft Foods and Boston Scientific.

Jack holds a B.S. in Computer Science and an MBA from the University of Notre Dame. He serves on the Graduate Alumni Advisory Board for the Mendoza College of Business at Notre Dame and is a member of the Board Directors for the Reach Family Institute, a non-profit focused on Child Brain Development for well children as well as those with difficulties.

Jack can be reached at jgaither@rocketfuelinc.com.

Amit Jai Kadam, Director, Digital Data & Analytics, SPARK

Amit Jai is Director of Digital Data & Analytics at the media agency Spark (part of SMG / Publicis Groupe). He leads the agency's analytics practice to help the team employ data / technology and drive investment strategy in digital advertising, including programmatic marketplace. Prior to Spark, AJ built and led a strong advanced analytics team at SMGpm to enhance business performance through data driven marketing. His team delivered several key advanced analytics solutions including in-house digital attribution winning SMG's Gold Global One Award for product excellence, a competition that evaluates innovation from SMG's 110 offices around the world.

Prior to Agency life, AJ served as a research statistician at MMA / Synovate (now part of Ipsos) and in product strategy analytics at Paypal. AJ also currently serves as an adjunct faculty at Oklahoma State University's SAS Data mining program, where he teaches a Digital Analytics course every fall. AJ's interest include yoga & mindfulness meditation, tennis, indian classical / kirtan music & serves the larger Chicago river north community as a yoga instructor.

Gian M. Fulgoni, Co-Founder and Executive Chairman Emeritus

From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of retail POS scanner information to the CPG industry, where he grew the company’s revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm.

In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 1992, Mr. Fulgoni received the Wall Street Transcript Award for outstanding contributions as CEO in enhancing the overall value of IRI to the benefit of its shareholders. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame and named Ernst & Young® Entrepreneur of the Year. In 2012, Mr. Fulgoni was awarded an Honorary Fellowship by the University of Glamorgan in Wales in recognition of his entrepreneurial skills and achievements in market research. He was named a “Great Mind” by the Advertising Research Foundation (ARF), which in 2014 also conferred on him a Lifetime Achievement Award for outstanding contributions to the ARF board and support of the ARF community.

Today, Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, a leading supplier of technology for hosting virtual events; Prophet, a brand and marketing consultancy; Dynamic Signal, an Internet marketing services company; and CBR, a leader in cord blood banking. He is also President of the North American Foundation for the University of Manchester (NAFUM).

Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and an M.A. in Marketing. He is the co-holder of a U.S. patent governing comScore’s data collection technology

Audrey Levitan, Senior Director of Consulting, Acxiom

Audrey is the Senior Director of Product in the Product and Engineering Organization at Acxiom. As such, she leads a business of analytic data products including Acxiom’s InfoBase data products, the gold standard in the industry, as well as a relatively newly launched product, Audience Propensities. Acxiom is expecting Audience Propensities to transform the data business, changing the way marketers consume and leverage data. In this role, Audrey leads a team of 31 product managers and analysts across all verticals, leveraging analytics and consulting strategies to support product development, management, and sales support. Audrey’s team is expert with Acxiom’s InfoBase data assets. Typical engagements will marry Acxiom’s data assets with third party data sources to arrive at a unique solution resulting in unmatched predictive and descriptive capabilities. Audrey’s team is known for their out-of-the box product solutions to improve marketing results, reduce costs and speed to market.

During her 14 years with Acxiom, Audrey has worked across all industries, but has spent considerable focus on retail, consumer packaged goods, and automotive. As a result of Audrey’s leadership across all verticals within Acxiom, she is able to bring “best practices” across industries.

Prior to joining Acxiom, Audrey worked for Information Resources, Inc., as a business development associate and at Analytic Resources, Inc., a WPP Company, as a Director of Marketing. In both roles, Audrey managed analytical teams that were responsible for providing value added insights to grow the business.

Audrey graduated from the University of Illinois at Champaign-Urbana, with a degree in Statistics.

Shane McAndrew, Vice President of Client Services, Visual IQ

Shane McAndrew is the vice president of client services at Visual IQ. He is responsible for leading Visual IQ’s client services team in providing training and usage support of the company's IQ Intelligence Suite of cross channel marketing attribution software products, as well as strategic consultation to clients on best practices in cross channel marketing attribution and optimization.

Shane brings more than 15 years of experience building and scaling digital strategy, analytics and client services teams in high-growth technology and professional services companies. Prior to Visual IQ, he spent four years as the senior vice president of performance marketing and analytics at full-service marketing agency Engauge, where he was responsible for the connections planning, analytics, social listening, campaign management and data services divisions.

Prior to Engauge, Shane spent three years overseeing client services and key accounts for analytics software startup Optas. During his career, he also held positions in analytics and client services at Yahoo! and Digitas. Shane is a proud member of the Digital Analytics Association (DAA) chapters in Austin, Atlanta and Boston, and also participates in the DAA Measurement Standards Committee.

Karl Moats, Adobe Analytics Product Marketing Manager, Adobe

Karl has served as a Product Marketing Manager with Adobe since Fall 2011. Prior to Adobe, Karl co-founded a sports video start-up acquired by The Sporting News. Karl attended Columbia University and Columbia Business School.


Alex Saldhana , Co-founder & CEO, Abakus

Alex is Co-founder and Chief Executive Officer of Abakus, Inc. Alex brings 25 years of commercial software development and innovation. Prior to Abakus, he was Chief Technology Officer of Exponential Interactive. He co-founded Cadence Berkeley Labs, a division of Cadence Design Systems, Inc. in 1993 where he worked on the research and development of technologies related to Computer Aided Design of Integrated Circuits. He then co-founded Softface, Inc. in 1998 where he served first as CEO, then as CTO. Softface was recognized as a software leader for Spending Analysis. It was acquired by Ariba, Inc. in 2004. Alex received his B. Tech. in Computer Science from the Indian Institute of Technology - Madras, and a PhD. in Computer Science from the University of California, Berkeley.