DAA Dallas Symposium 2014

February 20th, 2014

University of Texas, Dallas
Alexander Clark Center
800 West Campbell Road
Richardson, Texas 75080

Please join us for the second annual Dallas Chapter Digital Analytics Association Symposium on February 20th! We’re going back to college (The University of Texas at Dallas) and this year’s theme is “Revenge of the (Data) Nerds”. This half day event will be jam-packed with exciting topics including how digital analytics has evolved in recent years, what analytics solutions have done for both small and large businesses, how digital analytics affects the bottom line, tips on hiring and growing a successful digital analytics team, and much more! You’ll hear from industry experts, agency and enterprise executives and small business owners who have used data and technology to beat the odds (and their competition). We are fortunate again this year to host some of the industry’s leading speakers, so reserve your ticket now.

Featured Speaker: Jim Sterne, Founder, eMetrics Summit and Co-Founder and current Chairman, Digital Analytics Association

A New Metric for a Privacy Worried World

As marketers get close to crossing the line regarding privacy, consumers will wake up to the value of their own data. How do you get them to accept being watched, tracked, stalked, collected, scrutinized, accumulated, analyzed and popped into a segmented cubbyhole? By offering them something in return. Jim delves into the importance of marketing and advertising as a service, to protect against the day when data is not free for the taking and marketing has to up its game just to keep the data flowing. You want my data? Make it worth my while.

UCLA Campus, Carnesale Commons

Join us for the third annual LA Chapter Digital Analytics Association Symposium. This half day event will showcase business intelligence strategies and solutions across web, mobile, and social media initiatives. Industry pioneers alongside LA based experts are ready to inspire the next phase in our rapidly growing industry. Learn how they are addressing the challenges surrounding the variety of technologies, multiple data streams, and the integration of off-line data. Are you ready to catch the wave?


Registration for DAA members is at the discounted price of $25, while non-members can register for $75. This is a great time to join the association and avail yourself to the many opportunities that DAA membership offers.

Cancellation Policy

No refunds will be given for cancellations received after January 10, 2014. Cancellations received in writing prior to January 10, 2014 will be refunded 50% of the registration fee paid.


Time Topic Speaker
12:30 - 1:00 PM Registration Check-in & Exhibit Browsing
1:00 - 1:05 PM Opening Remarks from MC & About the DAA Ernie Cote - Event MC, Chemical Info
1:05 - 1:20 PM DAA Welcome and New Website Demo

Jim Sterne, Chairman

1:20 - 1:25 PM Sponsor Presentation Tod Bayne, Director, Channel Sales / Enterprise Account Executive, Domo
1:25 - 1:55 PM Revenge of the Data Nerds: How Data Scientists will Shape the Future
Elections, Dating, Advertising, Baseball, Football, Disney. The data nerds are making their mark everywhere, including the places that jocks have held sacrosanct.  Surprise, we have inserted ourselves into Simpsons as well.  We, the data nerds, will stop at nothing to get our revenge. This is a digital world, full of data signals, and we are the rulers who know how to read the tea leaves and shape the future. Join us as Satnam Singh, VP of Global Data & Analytics at Travelocity talks about how data nerds are transforming the society around us, and their contribution to Travelocity’s growth.
Satnam Singh, Leader of Global Data & Analytics,  Travelocity 
2:00 - 2:30 PM

Panel: Tips for Hiring and Growing Analytics Rock Stars
What happened? What's going to happen? Where are the opportunities that drive business results? Analytics is taking center stage in business conversations. But is your team ready for those conversations? Looking for Analytics Rockstars to fill out your team? Perhaps you already have one on your team but don't know it yet. For managers, this panel will provide tips on how on hiring and growing Analytics Rockstars. For analysts, this panel will provide insights on what you need to do to become one.

2:35 - 3:05 PM

Setting the Pace: The Analytics Journey
When running a race, there are basic guidelines, nutrition programs, and training tips that help you keep a steady pace. Let’s explore what those guidelines might be in the Analytics world. Marcela will encourage us to create good habits as we explore the Analytics journey to maturity.

Marcela Gutierrez, Senior Web Analyst, Fossil
3:05 - 3:10 PM Announcement Ernie Cote - Event MC, Chemical Info
3:10 - 3:50 PM Networking Break & Exhibitor Showcase  
3:55 - 4:25 PM

Analysts are Olympians, Too
The modern analyst is like an Olympian. With some natural talent, good training, the best tools and a sponsorship from Under Armour, they can bring home the gold for your organization. (Well, maybe three out of four will get the job done.)

Tyson Kirksey, Chief Operating Officer, Vertical Nerve
4:30 – 4:35 PM Sponsor Presentation Jace Dicker, Senior Account Executive, Tealium
4:40 – 5:10 PM Panel: What's In Your Tool Box
Having the right tool for the job can make all the difference, but that is only half the battle. If you don't have the right experience, expertise, and approach even the best tool will produce sub-par results. Alternately, we all work under particular restraints, and you may find yourself forced to creatively use the tools you have to get the job done. The panel will be discussing some of the most valuable tools, tips, and tricks that they use as practitioners day to day to deliver results.
  • Moderator:
  • Panelists from:
    • Richard Maddox, Sr. Product Marketing Manager, Adobe
    • Damian Fernandez-Lamela, Director, Marketing Analytics, RealPage, Inc.
    • Kelly Hansen, Assistant Vice President of Insight, Ansira
5:15 – 5:55 PM A New Metric for a Privacy Worried World Jim Sterne, Target Marketing
6:00 – 6:10 PM Closing Remarks Ernie Cote - Event MC, Chemical Info
6:10 - 7:00 PM Networking Reception & Exhibit Browsing

Career Connections

Are you a web analyst looking for the perfect company to join? Are you a company looking to fill an open Digital Analytics role? Then the DAA Dallas Symposium is the event for you. For the first time, companies and job seekers will be given the opportunity to unite at the Career Connections table.

The Career Connections table will be open for our afternoon networking session as well as the post event cocktail reception. Applicants are asked to bring their resumes to the event to be passed along to hiring departments.

Any company with open job opportunities is encouraged to bring printed descriptions of their openings for prospective candidates to review. There will also be a job posting board to pin up a copy of your job opportunity.


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