DAA Los Angeles Symposium 2014

Finding the Signal in Digital: Analytical Success Stories

February 4th, 2014

UCLA Campus, Carnesale Commons
(Palisades Foyer and Ballroom ABCF)
330 De Neve Drive
Los Angeles, CA 90025

Join us for the third annual LA Chapter Digital Analytics Association Symposium. This half day event will showcase business intelligence strategies and solutions across web, mobile, and social media initiatives. Industry pioneers alongside LA based experts are ready to inspire the next phase in our rapidly growing industry. Learn how they are addressing the challenges surrounding the variety of technologies, multiple data streams, and the integration of off-line data. Are you ready to catch the wave?


Registration for DAA members is at the discounted price of $25, while non-members can register for $75. This is a great time to join the association and avail yourself to the many opportunities that DAA membership offers.

Cancellation Policy

No refunds will be given for cancellations received after January 17, 2014. Cancellations received in writing prior to January 17, 2014 will be refunded 50% of the registration fee paid.


Time Topic Speaker
12:30 - 1:00pm Registration & Exhibit Browsing
1:00 - 1:05pm DAA LA Remarks

DAA LA Co-Chairs: Angela Tsai, Viacom; Tim Ashby, Critical Mass; Eric Feinberg, ForeSee

1:05 - 1:25pm OPENING KEYNOTE: The American Eagle Story Joe Megibow, SVP/GM of Omni-Channel eCommerce, American Eagle Outfitters
1:25 - 1:40pm SESSION: Marketing to the Multi-Platform Majority: Navigating the Brave New Digital World Jodi McDermott, Vice President of Product Management, comScore Digital Analytix
1:40 - 1:55pm SESSION: Social CRM: Tracking WOM to Sales Michael Fein, Director of Analytics, The Marketing Arm
1:55 - 2:25pm PANEL: How Analytics Careers Are Made: An interactive discussion to help you get in the game, get great at the game, so good at that game that you’ll make the rules

Moderator: Shari Cleary, VP of Digital Media Research,


2:25 - 2:30pm Sponsor Speaker Jonathan Sherman, Account Executive, Domo
2:30 - 3:00pm Networking Break & Exhibitor Showcase
3:00 - 3:20pm SESSION: Recommendation Systems on the Long Tail Anand V. Bodapati, Associate Professor of Marketing, UCLA Anderson School of Management
3:20 - 3:50pm PANEL: From Data to Dollars: The journey to digital analytics success spans from strategy to execution. These panelists share their challenges on the road to success.

Moderator: Richard Sussman, President, Fractal Sciences


  • John Lovett, Senior Partner, Web Analytics Demystified; President, DAA
  • Jeff Zwelling, CEO, Convertro
  • Kevin Diamond, Chief Technology Officer, HauteLook
3:50 - 3:55pm Sponsor Speaker John Dietz, Vice President of Product, Adometry
3:55 - 4:15pm SESSION: Leveraging Single Sign-On to Power Hyper-Rich Consumer Data and Analytics Vivek Sodera, CEO, Airseed
4:15 - 4:45pm PANEL: Best Practices Round Table: An interactive discussion between practitioners and vendors on the hottest analytics related topics

Moderator: Feras Alhou, President, E-Nor


  • Phil Gross, Director of Product Management, Visual IQ
  • Nate Smith, Senior Product Marketing Manager, Adobe Analytics
  • Jeremy Round, Director Business Planning & Operations, Yahoo! Entertainment and Lifestyles
4:45 - 5:05pm CLOSING KEYNOTE: A New Metric for a Privacy Worried World Jim Sterne, Founder, eMetrics Summit and Co-Founder and current Chairman, Digital Analytics Association
5:05 - 5:20pm SESSION: Digital Analytics, A Defining Moment John Lovett, Senior Partner, Web Analytics Demystified; President, DAA
5:20 - 5:25pm Closing Remarks

DAA LA Co-Chairs: Angela Tsai, Viacom; Tim Ashby, Critical Mass; Eric Feinberg, ForeSee

5:25 - 6:30pm Networking Reception  


One Star

Adobe adometry ComScore
Convertro Domo Visual IQ


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Educational Partner

UC Irvine

Promotional Sponsor

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