DAA Los Angeles Symposium 2014
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Finding the Signal in Digital: Analytical Success Stories
February 4th, 2014
UCLA Campus, Carnesale Commons
(Palisades Foyer and Ballroom ABCF)
330 De Neve Drive
Los Angeles, CA 90025
Join us for the third annual LA Chapter Digital Analytics Association Symposium. This half day event will showcase business intelligence strategies and solutions across web, mobile, and social media initiatives. Industry pioneers alongside LA based experts are ready to inspire the next phase in our rapidly growing industry. Learn how they are addressing the challenges surrounding the variety of technologies, multiple data streams, and the integration of off-line data. Are you ready to catch the wave?
Registration
Registration for DAA members is at the discounted price of $25, while non-members can register for $75. This is a great time to join the association and avail yourself to the many opportunities that DAA membership offers.
Cancellation Policy
No refunds will be given for cancellations received after January 17, 2014. Cancellations received in writing prior to January 17, 2014 will be refunded 50% of the registration fee paid.
Agenda
Time | Topic | Speaker |
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12:30 - 1:00pm | Registration & Exhibit Browsing | |
1:00 - 1:05pm | DAA LA Remarks |
DAA LA Co-Chairs: Angela Tsai, Viacom; Tim Ashby, Critical Mass; Eric Feinberg, ForeSee |
1:05 - 1:25pm | OPENING KEYNOTE: The American Eagle Story | Joe Megibow, SVP/GM of Omni-Channel eCommerce, American Eagle Outfitters |
1:25 - 1:40pm | SESSION: Marketing to the Multi-Platform Majority: Navigating the Brave New Digital World | Jodi McDermott, Vice President of Product Management, comScore Digital Analytix |
1:40 - 1:55pm | SESSION: Social CRM: Tracking WOM to Sales | Michael Fein, Director of Analytics, The Marketing Arm |
1:55 - 2:25pm | PANEL: How Analytics Careers Are Made: An interactive discussion to help you get in the game, get great at the game, so good at that game that you’ll make the rules |
Moderator: Shari Cleary, VP of Digital Media Research, Panelists:
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2:25 - 2:30pm | Sponsor Speaker | Jonathan Sherman, Account Executive, Domo |
2:30 - 3:00pm | Networking Break & Exhibitor Showcase | |
3:00 - 3:20pm | SESSION: Recommendation Systems on the Long Tail | Anand V. Bodapati, Associate Professor of Marketing, UCLA Anderson School of Management |
3:20 - 3:50pm | PANEL: From Data to Dollars: The journey to digital analytics success spans from strategy to execution. These panelists share their challenges on the road to success. |
Moderator: Richard Sussman, President, Fractal Sciences Panelists:
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3:50 - 3:55pm | Sponsor Speaker | John Dietz, Vice President of Product, Adometry |
3:55 - 4:15pm | SESSION: Leveraging Single Sign-On to Power Hyper-Rich Consumer Data and Analytics | Vivek Sodera, CEO, Airseed |
4:15 - 4:45pm | PANEL: Best Practices Round Table: An interactive discussion between practitioners and vendors on the hottest analytics related topics |
Moderator: Feras Alhou, President, E-Nor Panelists:
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4:45 - 5:05pm | CLOSING KEYNOTE: A New Metric for a Privacy Worried World | Jim Sterne, Founder, eMetrics Summit and Co-Founder and current Chairman, Digital Analytics Association |
5:05 - 5:20pm | SESSION: Digital Analytics, A Defining Moment | John Lovett, Senior Partner, Web Analytics Demystified; President, DAA |
5:20 - 5:25pm | Closing Remarks |
DAA LA Co-Chairs: Angela Tsai, Viacom; Tim Ashby, Critical Mass; Eric Feinberg, ForeSee |
5:25 - 6:30pm | Networking Reception |