DAA San Francisco Symposium 2014

Getting Data Right: Optimizing Performance Using Quantitative AND Qualitative Practices
Thursday, November 13, 2014
12:00pm – 6:30pm
University of San Francisco
2130 Fulton Street
San Francisco, CA 94117
Program |
Big data, schmig data! We all hear constantly about big data this, mobile that and we know the importance of these, but are we really using the right data in our analytics and optimization practices? Join us at the San Francisco Symposium for a half day of industry leaders discussing how they’ve put into practice the principles of qualitative data collection, optimization, and connection to the quantitative data that we love.
The day has been setup so that the industry leading speakers will have 15 minutes to speak (we’ll have a buzzer!) and 10 minutes to open up for audience questions. So come ready to participate in a day of analytics sharing and learning, and leave with ideas to put into practice.
Attendance is limited at our venue this year so register today for this can’t miss event.
Agenda |
Time | Session Title & Abstract | Speaker |
---|---|---|
12:00 – 12:30 PM |
Networking, Registration & Exhibit Browsing |
|
12:30 - 12:35 PM |
Welcome Remarks |
Charles Davis, Blast Analytics & Marketing |
12:35 - 12:40 PM |
DAA Message |
Jodi McDermott, Group VP of Product Management, comScore |
12:40 - 1:05 PM |
Analytics in Sports: How Teams and Leagues are Breaking New Ground On and Off the Field |
Ryan Zander, Sportvision |
1:05 - 1:30 PM |
Qualitative Data: Removing the Statistical Bikini |
Jim Sterne, Target Marketing |
1:30 - 1:55 PM |
Building a Culture of Optimization |
Krista Seiden, Analytics Advocate, Google |
1:55 - 2:15 PM |
Vendor Panel – The State and Future of Attribution |
|
2:15 - 2:40 PM |
Networking Break & Exhibitor Showcase | |
2:40 - 3:05 PM |
TBA |
Joe Megibow, American Eagle |
3:05 - 3:10 PM |
Sponsor Remarks: Blueocean Market Intelligence |
Shamez Dharamsi, Senior Vice President, Blueocean Market Intelligence |
3:10 - 3:35 PM |
Pairing Big Data with Surveys and Qualitative Research to Make Better Decisions |
Sarah Cho, SurveyMonkey |
3:35 - 4:10 PM |
Practitioner Panel – Trends and Challenges in Digital Analytics |
Moderator: Jodi McDermott, Group VP of Product Management, comScore |
4:10 - 4:25 PM |
Networking Break & Exhibitor Showcase |
|
4:25 - 4:50 PM |
Research, Analytics and Testing for UX and Product Design: Choosing the Best Tool for the Job |
Beverly May - Oxford Tech + UX |
4:50 – 4:55 PM |
Sponsor Remarks: ObservePoint |
Doug Jensen, ObservePoint |
4:55 – 5:20 PM |
From Qualitative to Quantitative: Thoughts, Challenges, and Best Practices in Turning Qualitative Feedback Into Quantitative Insights and Analysis. |
Jason Conrad, ForeSee |
5:20 – 5:35 PM |
Closing Remarks |
Charles Davis, Blast Analytics & Marketing |
5:15 – 6:15 PM |
Networking Reception & Exhibitor Showcase |
Registration |
Cost:
Members $25
Non-Members $75
Cancellation and Refund Policy:
No refunds will be given for cancellations received after November 26, 2014. Cancellations received in writing prior to November 26, 2014 will be refunded 50% of the registration fee paid.
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Sponsors |
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