DAA Washington DC Symposium 2014


Data Analytics: Getting to Simple: Turning Complex Data into Actionable Outcomes

June 5, 2014
1101 Wilson Boulevard
Arlington, Virginia, 22209

You can count retweets, track email campaigns, add up conversions, but what does this all tell you?  How do you get your data to drive action? The Washington, DC chapter of the Digital Analytics Association (DAA) is bringing together a panel of speakers to address strategies for collecting data, bringing together multiple data channels, and other topics to help you create a compelling data story that will make a difference in your site performance


Registration for DAA members is at the discounted price of $25, while non-members can register for $75. This is a great time to join the association and avail yourself to the many opportunities that DAA membership offers.

Cancellation Policy
No refunds will be given for cancellations received after May 5, 2014. Cancellations received in writing prior to May 5, 2014 will be refunded 50% of the registration fee paid.


Time Session Speaker

12:30 - 1:00 PM

Registration & Exhibitor Showcase


1:00 - 1:05 PM

Introduction & Welcome


1:05 - 1:15 PM

DAA Remarks


1:15 - 2:00 PM

Using Multiple Data to Find Actionable Moments

Bill Tancer, Experian Marketing Services

2:00 - 2:05 PM

Sponsor Presentation: Domo

Dan Kelley, Domo

2:05 - 2:35 PM

Top 10 Ways Analytics Changed My Marketing Strategy

Ten examples on how web analytics impacted The Nature Conservancy's digital marketing strategy.  Areas covered in the presentation will include specific examples and learnings from social media, online advertising,  content marketing, site redesigns, and testing. The Nature Conservancy's mission is to conserve the lands and  waters on which all life depends.

Amy Ganderson & Amy Bastian, The Nature Conservancy

2:35 - 3:15 PM

Panel Discussion: Multi-Channel Analytics - Perspectives from a Brand, an Agency, and a Vendor

Multi-channel analytics seems to be everywhere these days. Hear from our panel of experts what multi-channel analytics means to them, how they deal with the issues of tracking and measuring multiple channels holistically,
and how they are using it to drive insights in their businesses.

Moderator: Brendan Curley, ForeSee
Steve Harris, Capital One
Aaron Maass, Maass Media
Phil Gross, Visual IQ

3:15 - 3:35 PM

Networking Break & Exhibitor Showcase


3:35 - 4:10 PM

Audiences Still Search. A Lot. How to Use Search Data to Understand Them and Ensure You're Really  Solving Their Problems

Vanessa Fox, author, will discuss how to use search data to understand  audiences and ensure that you are solving their problems.

Vanessa Fox

4:10 - 4:30 PM

Sponsor Presentation:  Adobe

Karl Moats, Adobe

4:30 - 5:05 PM

CSC's Journey to Digital Marketing Best Practices

Nick Panayi, CSC

5:05 - 5:20 PM


Amy Sample

5:20 - 6:20 PM

Networking Reception & Exhibitor Showcase



One Star

   Domo visualiq