DAA Seattle Symposium 2015

The Democratization of Data

Thursday, November 12, 2015
8:00 AM - 5:00 PM

Microsoft Conference Center
Building 33, 16070 NE 36th Way
Redmond, WA 98052

  Session Title & Abstract Speaker

8:30 AM – 9:00 AM

Networking, Registration & Exhibit Browsing


9:00 AM - 9:20 AM

DAA Seattle 2016 Update and Welcome Remarks

Charlotte Whitmore, Co-Founder, Analytics Pros

9:20 AM – 9:35 AM

Building Your Digital Analytics Team & Career: How DAA is Leading the Way!

Steve Petitpas, Vice President, Digital Analytics Association

9:35 AM – 10:20 AM

Putting Analytics in the Hands of the Business

Kyle Wierenga, Costco, Manager of Advanced Analytics

10:20 AM – 10:25 AM

Domo Sponsor Remarks

Sam Pugmire, Account Executive, Domo

10:25 AM – 10:55 AM

Networking Break & Exhibitor Showcase


10:55 AM – 11:55 PM

20 Minute Ted Talks; Past, Present and Future of Analytics

  • Dave DeNoia, Director of Data Management, Pointmarc, A Merkle Company
  • Shawn Davis, Senior Director, Microsoft.com Analytics
  • Caleb Whitmore, Founder, Chairman & Principal Consultant, Analytics Pros

11:55 PM – 1:25 PM

Lunch and Table Topics


1:25 PM – 2:10 PM

How Anyone Can Tell Stories with Data

Alexandra Samuel, Author of Work Smarter with Social Media, Writer for Harvard Business Review and Wall Street Journal

2:10 PM – 2:55 PM

Influencing the Customer Journey Panel


  • Cross-Channel Analytics
  • Multi-device tracking
  • IOT
  • Duane Bedard, President, eSage Group
  • Shish Shridhar, WW Director of Industry Solutions, Microsoft
  • Michael Lisin, Senior Information Architect, Disney ABC Television Group

2:55 PM – 3:40 PM

Your Data Blind Side: How Changing International Regulations Will Impact Market Analysis

You might be about to see companies, like Facebook, Google, and many others, whose business models depend on using their customers’ data, scramble in the wake of a case currently in front of the U.S. Supreme Court. Thomas Robins, a Virginia man, is alleging Spokeo Inc, a people search website, had inaccurate, albeit more flattering, information listed about him on their site. As the Wall Street Journal noted, the lawsuit “alleges violations of the Fair Credit Reporting Act, a federal law that regulates credits [sic] bureaus and sets standards over how consumer credit information is collected, stored and shared.” Each violation of federal law can result in up to a $1000 fine per instance. If the U.S. Supreme Court rules this violation can take class action status, this could mean violations become extremely expensive.

Kristina Bergman, Ignition Partners

3:40 PM – 4:00 PM

Closing Remarks


4:00 PM – 5:00 PM

Networking Reception & Exhibitor Showcase




Non-Members $99
Members $50

Cancellation and Refund Policy:
No refunds will be given for cancellations received after October 22, 2015. Cancellations received in writing prior to October 22, 2015 will be refunded 50% of the registration fee paid.


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