DAA Austin 2016 Speaker Biographies


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Kelley Anderson, Director of CRM, Golfsmith International

Kelley Anderson is the Director of CRM at Golfsmith International. Kelley leads a team focused on customer-centric marketing and analytics utilizing internal systems, primary, and secondary research. Kelley’s 14 year career in retail and consumer marketing has allowed a unique perspective to tell the customers’ story to drive decision making throughout the organization. Prior to Golfsmith, Kelley worked for Walmart as an Insights Partner, and preceding that was Director of CRM/Database Marketing for Stage Stores. She received both her Bachelors and Masters of Science degrees from University of North Texas in Merchandising, focusing on consumer behavior.


Casey Carey, President, Digital Analytics Association

A B2B marketing and product management executive, whose experience encompasses corporate strategy formulation, product marketing and communications, launch activities, channel experience, and brand management at companies including Webtrends, Epsilon, Abacus/DoubleClick, ROI Direct, and Customer Insight Company.


Sameer Kahn, Director of Marketing Analytics & Technology, Alert Logic

I build and optimize analytics, big data & marketing engines for revenue growth. I am a co-founder of Ninja Marketing and 2ndsquare.com and have helped IBM, Alert Logic, Rackspace, Macys, Toyrus, Golds Gym, Toyota, Pokomtel, Tmobile and several others in building their analytics and digital strategy, vision, and infrastructure. I have been called as a top 100 big data analytics influencer on the web, I own Keywebmetrics Blog (#6 digital analytics blog) & have led several marketing and analytics organizations. I presently lead IBM's Customer Analytics & Digital Marketing initiatives.


Marc Miller, Career Design Specialist, Career Coach

Marc Miller's career journey included 22 years at IBM, several thriving tech startups, a stint as a high school math teacher, a gig raising funds for the Jewish Community Center and a near fatal bicycle accident that changed his perspective forever.

Thirty years of wandering the proverbial career desert, often repeating the same mistakes over and over, taught him his most crucial lesson: Most people don't really know what makes them happy at their core, what fulfills them. They pursue money, status, a skill set, all of which provide some level of satisfaction, but not contentment. They wind up feeling frustrated and trapped. Others have figured out what they need, but don't know how to chart a course to get there.

An active member of the Launch Pad Job Club, Marc found himself counseling friends and associates on their career journeys and finally realized he'd found his vocation. He would use his extensive training experience to help others especially Baby Boomers find careers that they could grow into for the decades that lie ahead.

Judah Phillips, Founder and Principal, SmartCurrent

Judah is the founder of SmartCurrent and author of several books on analytics. He has served on the boards of technology-centric companies and teaches at Babson College and Boston University. He is a former V.I.P. (Venture Incubation Program) at Harvard Innovation Lab. Judah has also been nominated by the DAA as the "Most Influential Industry Contributor" for several years.


Travis Ryan, Product Intelligence Manager, Microsoft

Travis is an Advanced Analyst in the Microsoft.com Central Marketing Group. He and his fellow Digital Analysts are exploring, charting, and documenting new data connections and analytical methods using Microsoft web telemetry data. Educated at Western Washington University with an emphasis on anthropology, Travis begun his professional journey as a Data Coordinator in non-profit direct response marketing. Then swept up in the tide of Digital Analytics he was deposited upon the shores of Microsoft as a consulting digital analyst. Impressed with his data savvy, the team asked Travis to take on a full time position as a product intelligence manager for the Microsoft.com Central Marketing Group. When Travis is not exploring the Microsoft.com big data he enjoys spending time backpacking through the wilds of Washington State with his wife Kellie.


Jack Speyer, Director, Customer Relationship Management, SunPower

A history of driven leadership with over twenty years’ experience in Demand Generation, CRM, relationship, interactive and social marketing strategies. Deep experience in creating demand via customer data and leveraging that data for analytics, contact strategies and CRM applications. Deep experience in B2B, B2C, technology, pharmaceutical, education, entertainment, services, retail, catalog and on-line direct marketing industries. A proven track record of creating the business mission and driving successful implementation. Top flight skills, collaborative leadership, strategic insights and innovations in operations, customer acquisition, retention and loyalty, contact strategies, lifetime value, program analysis and predictive modeling.

Specialties: CRM, Marketing Strategy, Social Media and Analytics focused vision. Direct marketing, full media optimization , database development & optimization, complete direct & database marketing program integration. General advertising, social networking and direct marketing cohesion.

Marilee Yorchak, CAE, Executive Director, DAA

Marilee Yorchak is the Executive Director of the Digital Analytics Association, a 4,000 member organization. She was previously the Executive Director of the Colorado chapter of the Business Marketing Association. She holds the CAE designation (Certified Association Executive), and earned a BS in Marketing from University of Colorado-Boulder and an MBA from New Mexico State University.

Marilee has been honored with the Communicator of the Year from BMA Colorado as well as Association Professional of the Year by the Colorado Society of Association Executives, and is a frequent speaker/panelist for association executive forums/conferences.

She is the chair of the editorial committee for the Colorado Society of Association Executives, which produces a quarterly magazine, The Executive Memo. Marilee is also on the board of advisors for the Monfort College of Business Marketing Department at the University of Northern Colorado.