DAA Boston Symposium 2016

Register for DAA Boston Symposium 2016

Digital Analytics Roadmaps DAA Symposium full crowd

September 13, 2016

12:30-6:05 p.m.

New England Research and Development Center
1 Memorial Drive #1
Cambridge, MA 02142

The best digital analysts are thinking about the future. This extends into both professional development as well as how analysts and marketing leaders plan for the future capabilities of their organizations.

The 2016 DAA Boston Symposium has been organized around the theme of “Digital Analytics Roadmaps” in order to ensure that every participant can gain knowledge necessary to proactively shape their future selves and their organizations.  

Attend this half-day conference to learn from our expert speakers and digital marketing leaders, answering questions such as:

  • “How do you keep up with the marketing technology landscape?”

  • “How does the constant influx of new marketing technologies affect your digital analytics program, and how do you plan for it?”

  • “How do you keep your teams engaged with meaningful professional development opportunities?” 

Space is limited.  Reserve your seat today!

Time Session Title & Abstract Speaker


Registration and Networking




DAA Welcome

Jim Sterne
eMetrics Summit and Digital Analytics Association


Sponsor Remarks: Introducing The Business Cloud--the World's First Self-Service Platform for Running Your Entire Organization

Dan Hendriksen


Managing through Market Fragmentation: Tips for Adapting to a Dynamic Data Landscape

Media and marketplace fragmentation challenges the ability to quickly diagnose issues and prioritize investments. Explore solutions to address common challenges of a digital marketing analyst while establishing your data ecosystem.

Helen Vetrano
Senior Manager
CRM & Analytics Talbots


Sponsor Remarks: Closing the Analytics Skills Gap

Nick Ducoff
Vice President for New Ventures at Northeastern University Entrepreneur and Investor


Roundtable Discussions

Tom Miller
Analytics and Practice Lead
Digital Surgeons


Networking Break



Sponsor Remarks: Roadmap to Success


Judah Phillips
Founder and Principal


Marketing Technology Leaders Panel

In this panel moderated by DAA founder, Jim Sterne, you'll hear from today's marketing technology leaders on how they keep their organization and their staff up to date on current marketing technology innovations while avoiding over-hyped products that don't deliver. Come prepared with questions of your own to learn from some of the brightest minds in marketing today!

Jim Sterne

Suzanne O'Connor
Director, Digital Marketing Technology
Fidelity Investments

Tricia Syed
VP, User Marketing & Marketing Analytics
Penton Media

Mike Petroff Associate Director of Digital Content Strategy, Harvard University


Extreme Data Viz Makeover: The PICA Methodology for Actionable Data Viz

In this ultra-actionable session, Lea will take you through her four-step proprietary PICA methodology for creating data visualizations that effectively communicate your data story and informs decisions. Using an example straight from the CVS vault, she will arm you with a solid framework for assessing the effectiveness of all your future data visualizations to create the impact you’re looking for.

Lea Pica
Data Visualization + Storytelling Director at Search Discovery LeaPica.com


Data Science and the Digital Analyst’s Career Roadmap

Somewhere along the spectrum of “logging into Google Analytics” and “the machines are in control” is the world of the power analyst who interacts with the data on the fly, applies statistics to large data sets, and develops interactive visualizations that go well beyond the capabilities of Excel. Those power analysts are operating on the fringes of the domain of the "data scientist" -- a role for which no one can really agree on a concrete definition! In this session, Tim -- who has never claimed to be and never will claim to be a data scientist -- will share what he has learned from trying to understand the scope and nature of that role. And, beyond that, how he has grown as a digital analyst, expanded his skills to "program with data" with R, and increased his value to the organizations with which he works as a result. While you will not leave the session with an explicit roadmap for your career, you will almost certainly leave it with a new perspective of the many opportunities for professional growth that are just waiting for you to reach out and grab them.

Tim Wilson
Senior Partner WAD/DAPH


Networking Reception & Exhibitor Showcase



Members of the DAA: $75
Non-Members: $125
Students $25

Cancellation and Refund Policy:
No refunds will be given for cancellations received after August 23, 2016. Cancellations received in writing prior to August 23, 2016 will be refunded 50% of the registration fee paid.

Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to recieve the group discount code to register your group.


One Star





Smart Current    


Sponsorship Opportunities

Interested in sponsoring the 2016 Boston Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.