DAA Boston Symposium 2016

12:30pm-1:00pm

Registration and Networking

1:00pm-1:15pm

DAA Welcome

Jim Sterne
Founder
eMetrics Summit and Digital Analytics Association

1:15pm-1:20pm

Sponsor Remarks: Introducing The Business Cloud--the World's First Self-Service Platform for Running Your Entire Organization

Dan Hendriksen
Consultant
Domo

1:20pm-1:50pm

Managing through Market Fragmentation: Tips for Adapting to a Dynamic Data Landscape

Media and marketplace fragmentation challenges the ability to quickly diagnose issues and prioritize investments. Explore solutions to address common challenges of a digital marketing analyst while establishing your data ecosystem.
 

Helen Vetrano
Senior Manager
CRM & Analytics Talbots

1:50pm-1:55pm

Sponsor Remarks: Closing the Analytics Skills Gap

Nick Ducoff
Vice President for New Ventures at Northeastern University Entrepreneur and Investor

1:55pm-2:30pm

Roundtable Discussions

Tom Miller
Analytics and Practice Lead
Digital Surgeons

2:30pm-3:00pm

Networking Break

3:00pm-3:05pm

Sponsor Remarks: Roadmap to Success

Judah Phillips
Founder and Principal
SmartCurrent

3:05pm-3:45pm

Marketing Technology Leaders Panel

In this panel moderated by DAA founder, Jim Sterne, you'll hear from today's marketing technology leaders on how they keep their organization and their staff up to date on current marketing technology innovations while avoiding over-hyped products that don't deliver. Come prepared with questions of your own to learn from some of the brightest minds in marketing today!

Moderator:
Jim Sterne

Suzanne O'Connor
Director, Digital Marketing Technology
Fidelity Investments

Tricia Syed
VP, User Marketing & Marketing Analytics
Penton Media

Mike Petroff Associate Director of Digital Content Strategy, Harvard University

3:45pm-4:25pm

Extreme Data Viz Makeover: The PICA Methodology for Actionable Data Viz

In this ultra-actionable session, Lea will take you through her four-step proprietary PICA methodology for creating data visualizations that effectively communicate your data story and informs decisions. Using an example straight from the CVS vault, she will arm you with a solid framework for assessing the effectiveness of all your future data visualizations to create the impact you’re looking for.

Lea Pica
Data Visualization + Storytelling Director at Search Discovery LeaPica.com

4:25pm-5:05pm

Data Science and the Digital Analyst’s Career Roadmap

Somewhere along the spectrum of “logging into Google Analytics” and “the machines are in control” is the world of the power analyst who interacts with the data on the fly, applies statistics to large data sets, and develops interactive visualizations that go well beyond the capabilities of Excel. Those power analysts are operating on the fringes of the domain of the "data scientist" -- a role for which no one can really agree on a concrete definition! In this session, Tim -- who has never claimed to be and never will claim to be a data scientist -- will share what he has learned from trying to understand the scope and nature of that role. And, beyond that, how he has grown as a digital analyst, expanded his skills to "program with data" with R, and increased his value to the organizations with which he works as a result. While you will not leave the session with an explicit roadmap for your career, you will almost certainly leave it with a new perspective of the many opportunities for professional growth that are just waiting for you to reach out and grab them.

Tim Wilson
Senior Partner WAD/DAPH

5:05pm-6:05pm

Networking Reception & Exhibitor Showcase