DAA Dallas Symposium 2016

12:30pm-1:00pm

Registration

1:00pm-1:10pm

Opening Remarks

Greg Allbright
Allbright Consulting, LLC

1:15pm-2:00pm

Keynote: Advice Before Entering the Arena

Adam Greco will share some of the key things he has learned having been in many different roles in the analytics industry for over a decade.

Adam Greco
Senior Partner Analytics Demystified

2:05pm-2:10pm

Sponsor Remarks

 

2:15pm-2:35pm

What is Good DataViz Design?

Good DataViz Design means going beyond the charting templates and designing visualizations that reveal insights and tell stories to your audience. There are hundreds of ways to visualize data, and once you have chosen an appropriate visualization style for your data, you must customize the design to make sure your audience quickly and easily understands your message. You need your own toolbox of applications and websites to create different visualizations and charts, and they will all benefit from these core principles of good dataviz design.

Randy Krum
President
InfoNewt, LLC

2:40pm-3:00pm

Creating Sustainable Data Resources

The exponential growth of Big Data and Analytics has outpaced the ability of organizations to govern their data appropriately. The ability to reuse the work done by data scientists work is becoming an economic necessity. The mix of data sources is changing from tradition transactional and ERP systems to include a mix of structured, semi-structured and unstructured data. Data Governance needs to adapt to these changes. This session discusses these data changes and proposed how to adapt current data governance processes. These include, how the concept of a stakeholder has changed and the need for expansion of communications and content management. We look at need to consolidate data from disparate systems. Lastly we will investigate how context is emerging as an important factor creating meaningful analytics and how it can be leveraged to provide for accurate, reliable data reuse.

Wayne Applebaum
Vice President-Applied Analytics And Innovation
Avalon Consulting, LLC

3:05pm-3:35pm

Networking Break and Showcase

3:40pm-3:50pm

DAA Welcome

Marilee Yorchak Executive Director
Digital Analytics Association

3:55pm-4:20pm

Panel Session: How to Build and Maintain a Great Team: Wise Tips from Great Bosses

Description to come

Moderator:
Marcela Gutierrez
Digital Analytics Manager, Fossil Inc.

Billy Nava
Vice President, Retail Solutions
Translations.com

Jennifer Mitchell
Senior Director, Outlet and Off-Price Strategy
Fossil Group, Inc.

Joel Wright
Senior Manager, Advisory – Digital and Big Data Analytics, Ernst & Young

4:25pm-4:45pm

The Art & Science of Designing & Automating Analytics Dashboards & Reports

When designing dashboards and reports, analysts must consider their data consumers and ensure they are delivering data in a format that is best suited for that audience. Also, whenever possible, report automation is a must do, as it cuts down on manual effort, and reduces the likelihood of human error. In this session, Rebecca will share tips and tricks from the agency world, where customizing reports and leveraging various tools for the automation of those reports is a part of everyday life.

Rebecca Visconti
Director, Digital Analytics Vertical Nerve

4:45pm-4:50pm

Sponsor Remarks: Advanced Marketing Attribution to Power Business Growth

Nish Sheth
Senior Account Executive,
Visual IQ

4:55pm-5:15pm

Listening to Customer Data

Session description: Analysts spend a lot of time looking into quantitative web analytics data, but the insights gained from qualitative voice-of-customer research is also an invaluable asset to understanding and improving the customer experience.

Doug Mitchell
Evangelist for the Customer's Digital Experience
JCPenney

5:20pm-5:30pm

Closing Remarks

Greg Allbright
Allbright Consulting, LLC

5:30pm-6:30pm

Networking Reception & Exhibitor Showcase