DAA Dallas Symposium 2016

Register for DAA Dallas Symposium 2016

The Data Games: May the Data Be Ever in Your Favor

Digital Analytics Association Symposium Dallas 2016

September 22, 2016

12:30-6:30 p.m.

5228 Tennyson Parkway
Plano, Texas 75024

Volunteer as tribute and join us at the District 12 Dallas Data Games on September 22, 2016. Speakers and tributes from Capitol City and the other Districts will be in attendance to share best practices on data strategy, collection, analysis, and which tools from the analytics cornucopia will help you be most successful in your bid for data-based glory. May the data be ever in your favor!


Time Session Title & Abstract Speaker





Opening Remarks

Greg Allbright
Allbright Consulting, LLC


Keynote: Advice Before Entering the Arena

Adam Greco will share some of the key things he has learned having been in many different roles in the analytics industry for over a decade.

Adam Greco
Senior Partner Analytics Demystified


Sponsor Remarks


Jordan Lower
Account Executive


What is Good DataViz Design?

Good DataViz Design means going beyond the charting templates and designing visualizations that reveal insights and tell stories to your audience. There are hundreds of ways to visualize data, and once you have chosen an appropriate visualization style for your data, you must customize the design to make sure your audience quickly and easily understands your message. You need your own toolbox of applications and websites to create different visualizations and charts, and they will all benefit from these core principles of good dataviz design.

Randy Krum
InfoNewt, LLC


Creating Sustainable Data Resources

The exponential growth of Big Data and Analytics has outpaced the ability of organizations to govern their data appropriately. The ability to reuse the work done by data scientists work is becoming an economic necessity. The mix of data sources is changing from tradition transactional and ERP systems to include a mix of structured, semi-structured and unstructured data. Data Governance needs to adapt to these changes. This session discusses these data changes and proposed how to adapt current data governance processes. These include, how the concept of a stakeholder has changed and the need for expansion of communications and content management. We look at need to consolidate data from disparate systems. Lastly we will investigate how context is emerging as an important factor creating meaningful analytics and how it can be leveraged to provide for accurate, reliable data reuse.

Wayne Applebaum
Vice President-Applied Analytics And Innovation
Avalon Consulting, LLC


Networking Break and Showcase



DAA Welcome

Marilee Yorchak Executive Director
Digital Analytics Association



Panel Session: How to Build and Maintain a Great Team: Wise Tips from Great Bosses

Description to come

Marcela Gutierrez
Digital Analytics Manager, Fossil Inc.

Billy Nava
Vice President, Retail Solutions

Jennifer Mitchell
Senior Director, Outlet and Off-Price Strategy
Fossil Group, Inc.

Joel Wright
Senior Manager, Advisory – Digital and Big Data Analytics, Ernst & Young



The Art & Science of Designing & Automating Analytics Dashboards & Reports

When designing dashboards and reports, analysts must consider their data consumers and ensure they are delivering data in a format that is best suited for that audience. Also, whenever possible, report automation is a must do, as it cuts down on manual effort, and reduces the likelihood of human error. In this session, Rebecca will share tips and tricks from the agency world, where customizing reports and leveraging various tools for the automation of those reports is a part of everyday life.

Rebecca Visconti
Director, Digital Analytics Vertical Nerve


Sponsor Remarks: Advanced Marketing Attribution to Power Business Growth

Nish Sheth
Senior Account Executive,
Visual IQ



Listening to Customer Data

Session description: Analysts spend a lot of time looking into quantitative web analytics data, but the insights gained from qualitative voice-of-customer research is also an invaluable asset to understanding and improving the customer experience.

Doug Mitchell
Evangelist for the Customer's Digital Experience


Closing Remarks

Greg Allbright
Allbright Consulting, LLC


Networking Reception & Exhibitor Showcase



Members of the DAA: Early Bird $50 (Register by September 6) | Standard $75
Non-Members: Early Bird $95 (Register by September 6) | Standard $125
Students $25

Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 1, 2016. Cancellations received in writing prior to September 1, 2016 will be refunded 50% of the registration fee paid.

Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to recieve the group discount code to register your group.


One Star

Domo Visual IQ  


EY Society Consulting Tealium  


DAA Sponsor SMU Continuing Professional Education    


Sponsorship Opportunities

Interested in sponsoring the 2016 Dallas Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.