DAA Philadelphia Symposium 2016

DAA Symposium Philadelphia 2016

Register for DAA Philadelphia Symposium 2016

Data-Driven Decisions: 7 Speakers & 21 Tips to Drive Your Business with Data

October 6, 2016

12:30-6:05 p.m.

700 Admiral Nelson Drive
Malvern, PA 19355

The 2016 Philadelphia Symposium will explore the value of data in driving key business decisions for your company and/or clients.

In today’s reality, data has become mission critical in driving key business decisions for your company and clients. Not all organizations have yet adopted this point of view, and it is at times difficult to convince leadership of the importance of making data-driven decisions.

How can you encourage this cultural shift to recognize the need for data-driven decisions? The 2016 Philadelphia Symposium is designed to do just that.

Industry leaders with diverse digital backgrounds in e-commerce, finance, retail, and market research, among others, will show you how to garner actionable insights and how they use data to make better business decisions every day. The goal is to provide you with ideas that you can apply immediately in your career as a digital executive or analyst.

Our speakers will:

  • Provide an example of data analysis they did that led to unexpected insights, new markets, or unique ways to value a visitor to their web site;
  • Outline the process they built to implement tracking code, collect and analyze data, and identify a new solution; and
  • Offer 3 practical tips, techniques or takeaways within each presentation for you to bring back to your office immediately.

The 2016 Philadelphia Symposium is also an excellent opportunity to network with other digital analytics professionals in the region throughout the day. We hope to see you there!

Time Session Title & Abstract Speaker


Registration, Networking, Exhibitor Showcase



Humanizing the Data: Understanding Visitors and Why They Don’t Convert

Even with recent advances in web measurement, many of the most fundamental business questions about digital marketing are often left unanswered, such as:

  • Why do almost all of our visitors leave without converting?
  • What do our visitors really need? Which content is closing the deal and which is driving them to competitors?
  • What is the impact of digital on our total sales, including offline purchases?

This session will provide real world case studies and tips that show 1) how to get accurate answers to these questions and 2) how to convince your organization to act on these answers.

Ben Yurchak
CEO, Founder


SEPTA Stat: A New Approach to Data-Driven Decision-Making for Public Transit

SEPTA’s new Office of Business Innovation was created in 2015 to inform business process transformations at the sixth largest public transit operation in the United States. The Office’s mission is to advocate for and work to build a collaborative corporate culture of creative problem solving, data-based decision making and strategic performance management. This session will describe the structure of SEPTA’s Office of Business Innovation, some early successes in its first year of existence, and the ways in which the office is preparing SEPTA for its “big data” future.


Erik Johanson
Director of Innovation,


How the Fastest-Growing Companies in the World Use Data to Drive Success

Discover real-world examples of how successful companies are building workflows around data to achieve optimal growth. Her case studies will reveal the specifics of how companies are using data to optimize areas like customer acquisition, conversion, retention, merchandising, and product development.


Anita Andrews
Head of Customer Success and Professional Services,
Magento Analytics


Sponsor Remarks: Everything Starts with a Question


Grant Chandler
Analytics Consultant,


The Center of Excellence’s Role in Generating Data Driven Decisions

In this session, we will explore the critical role a Center of Excellence plays in creating the ideal environment for making data driven decision making a way of life your organization.

Rusty Rahmer
Head of Enterprise Web Analytics and Digital Intelligence,
Vanguard and Board of Directors, DAA

Dinesh Malkani
IT Line Manager, Vanguard

Laura Kaye Reed
Sr. Information Specialist,


Networking Break



Welcome Back Remarks

DAA Philadelphia Planning Team



Introduction to the DAA Marilee Yorchak
Executive Director,
Digital Analytics Association


Sponsor Remarks: Advanced Marketing Attribution to Power Business Growth


Rick Smith
Regional Vice President,
Visual IQ


Audience Q & A

Danny Laws
DaBrian Marketing

Andrew Richardson
Director, Analytics,
Delphic Digital


Digital Analysts: You Aren’t Done Yet!  Operationalize the Amazing Insights You Provide

You understood the business case, have all of the data you need, aligned and analyzed to find comprehensive results and created an amazing presentation to read out to your business partner – time to celebrate, right? Unfortunately, many analytics efforts are never put into action by your company.

In this session, we will review the reasons why this disconnect can occur and some tips to make sure that your clients are prepared to put your data insights to work. Using some real examples, we will explain how Analysts collaborate with their business partners to make sure their output is actionable, so that it can be “operationalized”.


Joe Gray 
Customer Analytics Manager,
Project Management Institute


Closing Remarks

DAA Philadelphia Planning Team


Networking Reception & Exhibitor Showcase





Members of the DAA: $75
Non-Members: $125
Students $25

Don’t want to drive?
Sit back, relax and take the train! Vanguard is offering complimentary shuttle service between the Paoli train station, and Vanguard’s Majestic Building. The shuttle will pick-up at the Paoli train station at 12:30pm, and will make two return trips to the Paoli station at 5:30pm and 6:30pm.

Due to the limit of 35 seats, your seat on the shuttle must be pre-reserved by Wednesday, October 5; please contact Lesley Coussis if you plan to take the shuttle.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 22, 2016. Cancellations received in writing prior to September 22, 2016 will be refunded 50% of the registration fee paid.

Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to recieve the group discount code to register your group.


One Star

Visual IQ    


Delphic Digital Logo Mass Media Logo Numeric Analytics Logo
Technically Logo. Better cities through technology Vanguard  


Sponsorship Opportunities

Interested in sponsoring the 2016 Boston Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.