DAA Philadelphia Symposium 2016

12:30pm-1:00pm

Registration, Networking, Exhibitor Showcase

1:00pm-1:30pm

Humanizing the Data: Understanding Visitors and Why They Don’t Convert

Even with recent advances in web measurement, many of the most fundamental business questions about digital marketing are often left unanswered, such as:

• Why do almost all of our visitors leave without converting?
• What do our visitors really need? Which content is closing the deal and which is driving them to competitors?
• What is the impact of digital on our total sales, including offline purchases?

This session will provide real world case studies and tips that show 1) how to get accurate answers to these questions and 2) how to convince your organization to act on these answers.

Ben Yurchak
CEO, Founder
KnowClick

1:35pm-2:00pm

SEPTA Stat: A New Approach to Data-Driven Decision-Making for Public Transit

SEPTA’s new Office of Business Innovation was created in 2015 to inform business process transformations at the sixth largest public transit operation in the United States. The Office’s mission is to advocate for and work to build a collaborative corporate culture of creative problem solving, data-based decision making and strategic performance management. This session will describe the structure of SEPTA’s Office of Business Innovation, some early successes in its first year of existence, and the ways in which the office is preparing SEPTA for its “big data” future.

Erik Johanson
Director of Innovation,
SEPTA

2:05pm-2:30pm

How the Fastest-Growing Companies in the World Use Data to Drive Success

Discover real-world examples of how successful companies are building workflows around data to achieve optimal growth. Her case studies will reveal the specifics of how companies are using data to optimize areas like customer acquisition, conversion, retention, merchandising, and product development.

 

Anita Andrews
Head of Customer Success and Professional Services,
Magento Analytics

2:35pm-2:40pm

Sponsor Remarks: Everything Starts with a Question

Grant Chandler
Analytics Consultant,
Domo

2:45pm-3:10pm

The Center of Excellence’s Role in Generating Data Driven Decisions

In this session, we will explore the critical role a Center of Excellence plays in creating the ideal environment for making data driven decision making a way of life your organization.

Rusty Rahmer
Head of Enterprise Web Analytics and Digital Intelligence,
Vanguard and Board of Directors, DAA

Dinesh Malkani
IT Line Manager, Vanguard

Moderator:
Laura Kaye Reed
Sr. Information Specialist,
Vanguard  

3:15pm-3:45pm

Networking Break

3:45pm-3:50pm

Welcome Back Remarks

DAA Philadelphia Planning Team

3:50pm-4:00pm

4:00pm-4:05pm

Sponsor Remarks: Advanced Marketing Attribution to Power Business Growth

Rick Smith
Regional Vice President,
Visual IQ

4:10pm-4:35pm

Audience Q & A

Moderator:
Danny Laws
Principal,
DaBrian Marketing

Andrew Richardson
Director, Analytics,
Delphic Digital

4:40pm-5:05pm

Digital Analysts: You Aren’t Done Yet!  Operationalize the Amazing Insights You Provide

You understood the business case, have all of the data you need, aligned and analyzed to find comprehensive results and created an amazing presentation to read out to your business partner – time to celebrate, right? Unfortunately, many analytics efforts are never put into action by your company.

In this session, we will review the reasons why this disconnect can occur and some tips to make sure that your clients are prepared to put your data insights to work. Using some real examples, we will explain how Analysts collaborate with their business partners to make sure their output is actionable, so that it can be “operationalized”.

Joe Gray 
Customer Analytics Manager,
Project Management Institute

5:05pm-5:10pm

Closing Remarks

DAA Philadelphia Planning Team

5:10pm-6:15pm

Networking Reception & Exhibitor Showcase