DAA San Francisco Symposium 2016

Stranger Things: What's Lurking in Your Data?
November 9, 2016
Galvanize San Francisco - SOMA
44 Tehama St
San Francisco, CA
You can avoid the Demogorgon of Digital Analytics by attending the DAA SF Symposium on November 9 where you’ll get tips and tricks on personalization and how to survive Black Friday from your friendly neighborhood Digital Analytics practitioners. Join us for a full day of great topics covering the latest from the struggles to the new developments in our world and come out prepared to face the stranger things lurking in your data.
You’ll meet an awful lot of awesome people (like you) who can help you avoid the Upside Down of Analytics. As you go along your analytics journey, we won’t abandon you or leave you out in the cold.
Agenda subject to change.
Time | Session Title & Abstract | Speaker |
---|---|---|
9:30am-10:00am |
Registration & Networking |
|
10:00am-10:05am |
Welcome
|
Emcee: |
10:05am-10:15am |
Introduction to the Digital Analytics Association
|
Marilee Yorchak, |
10:15am-10:40am |
Expanding our World – Taking Digital Analytic Methods to the Physical World There’s a whole new (non-virtual) world out there that, frankly, isn’t measured very well. But new technologies (digital!) are fixing that. We now have the ability to track the customer journey in store, in mall, in bank, in hospital, in airport – pretty much anywhere. We’ll take a look at the measurement technologies that track physical spaces, dive into their pros/cons, and the focus on how digital analytics methods can be applied to make sense of the data. |
Gary Angel, |
10:40am-11:00am |
Data-driven Revenue Models In this session you'll learn how to use data to build a predictive revenue and lead pipeline model for B2B marketing. With a strong dependency on web analytics this session will provide practical strategies and tactics that any analyst can apply to their company's needs. |
Lauren Vaccarello, |
11:00am-11:05am |
Visualize the Customer Journey Quantify and visualize complete, cross-channel customer journeys--individually and in aggregate--across devices and over time. Always know where customers are in the journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones. |
Michael Leavitt, |
11:05am-11:20am |
Networking Break
|
|
11:20am-12:10pm |
Panel: Preparing for Black Friday
If you work in retail analytics, the whole year points to Holiday. Technology is implemented, campaigns are planned and shoppers are segmented -- all for the most wonderful time of the year. If you're on the consumer side of the equation, you might have a vague sense that people work really hard to make it happen. Our star panel of retail analytics experts will provide a view into how they prepare in advance to ensure a successful holiday season for brands and fulfilling experiences for shoppers. |
Moderator:
Ana Hur,
Tara Lydiard-Martin, Manager, Data Scientist and Demand Forecasting,
Ram Parthasarathy, |
12:10pm-12:35pm |
Trends in Analytics: Teams, Tools and Skills What happens when an established analytics practitioner joins a company with a very modern approach to data strategy? June will share stories about new things she’s doing at Twitch, including 1) collaborating with data scientists, 2) living on the build - rather than buy - side of analytics tools, and 3) tackling data governance. You can expect to learn how these trends could influence your own future in analytics. |
June Dershewitz,
|
12:35pm-2:05pm |
Women in Analytics Lunch DAA's Women in Analytics was designed to provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics. This luncheon is open to all DAA San Francisco Symposium attendees |
Moderator: TBD
Josephine Foucher,
Eva Hung,
Prolet Miteva, |
2:05pm-2:10pm |
Welcome Back |
Emcee: |
2:10pm-2:15pm |
Sponsor Remarks: Domo
|
Zac West, |
2:15pm-2:35pm |
Why is Personalization so Hard for B2B? A personalized experience on a website while offering great gains in performance, can be complicated and challenging to achieve especially for B2B organizations. Learn some tips in the role analytics can play in defining your target audience, addressing the content challenge and in measuring success. |
Zann Aeck, |
2:35pm-3:00pm |
Personalizing the Reader Experience: How The Next Web Knows What You Want to Read Next Rule number 1: Make your users feel welcome on your site. The Next Web readers have so many options to choose from when they visit the site, and we want to ensure they get a personalized experience when they visit. The Next Web looks at the data and decides for readers what they don’t want to see. In this session, Martijn Scheijbeler walks you through how The Next Web sets up the process of personalization, how they measure the impact, how they provide context to users and their approach for testing personalization. |
Martijn Scheijbeler, Director of Marketing, The Next Web |
3:00pm-3:45pm |
Panel Session: Personalization: What is the Best Approach for Your Business? |
Moderator:
Anita Fong, Panelists:
Kevin Dalias,
Melana Orton,
Jon Mesh, |
3:45pm-4:00pm |
Networking Break |
|
4:00pm-4:20pm |
Digital Attribution Using Predictive Models |
John Wallace, Former CEO, DataSong |
4:20pm-4:30pm |
Closing Remarks |
|
4:30pm-5:30pm |
Networking Reception |
Registration |
Cost:
Members of the DAA: Standard $99 | Onsite $124
Non-Members: Standard $124 | Onsite $149
Students $25
SOLD OUT! Thank you.
Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.
Cancellation and Refund Policy:
No refunds will be given for cancellations received after October 26, 2016. Cancellations received in writing prior to October 26, 2016 will be refunded 50% of the registration fee paid.
Sponsors |
One Star
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Partner
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Women in Analytics Lunch
Sponsorship Opportunities |
Interested in sponsoring the 2016 San Francisco Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!
You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.