DAA San Francisco 2016 Speaker Biographies

Gary Angel CEO and Founder, Digital Mortar

Considered one of the leading digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. DM brings advanced customer analytics to tracking customer journeys in the physical world. Until recently, he led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s previous company in 2013. As President, Gary led Semphonic’s growth from a 2-person practice to the one of the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary writes an influential blog (http://measuringthedigitalworld.com), has published numerous whitepapers on advanced digital analytics practice and is a frequent speaker at industry events. His book, Measuring the Digital World, was just published by the Financial Times Press.

June Dershewitz Head of Data Governance and Analytics, Twitch

June Dershewitz has spent her career driving analytics strategies for major businesses. She is currently the Head of Data Governance & Analytics at Twitch, the world’s leading video platform and community for gamers (a subsidiary of Amazon). A key aspect of her role is to ensure that data is collected, understood and used effectively throughout the company. Previously, she was the Director of Digital Analytics at Apollo Education Group, where she created an end-to-end view of digital customer behavior and enabled advanced marketing attribution. Prior to that she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young). As a long-standing advocate of the analytics community, June was the co-founder of Web Analytics Wednesdays; she's also a Director Emeritus of the Digital Analytics Association.

Josephine Foucher, Product Manager, Hotwire

Josephine Foucher is a Product Manager at Hotwire, where she leads optimization. Whether it’s on the website or on the app, she is responsible for making sure travelers get the best experience on Hotwire. Prior to Hotwire, Josephine was a data scientist at AgilOne, a predictive marketing platform.

David McBride Director of Cloud and Data Products, New Products Group, Intel Corporation

Ram Parthasarathy Product Manager Adobe

Ram Parthasarathy is a product manager in Adobe’s digital marketing business unit based out of San Francisco, California. He leads Adobe Marketing Cloud's optimization and personalization product strategy and roadmap for mobile apps, server-side applications and progressive web apps. He works closely with mobile product and marketing leaders at some of the world's leading brands to deliver great mobile customer experiences.

Martijn Scheijbeler, Director of Marketing, The Next Web

Martijn Scheijbeler, Director of Marketing at The Next Web. He’s responsible for the execution of its marketing strategy involving audience growth & engagement, marketing analytics, product, and data across all projects related to The Next Web: Deals, Academy, Index.co & Conference. Follow him on Twitter @MartijnSch.

Lauren Vaccarello VP, Marketing, Box

Lauren Vaccarello is a business leader with a proven track record of building high performing marketing teams and accelerating revenue growth. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category. Lauren also co-authored the highly-regarded booksThe Retargeting Playbook and Complete B2B Online Marketing. She has held executive leadership roles at AdRoll, where she led global marketing and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”

John Wallace, Former CEO DataSong

John is a data geek who writes left-handed but bats right-handed. Always the entrepreneur, he put himself through school by farming soybeans, waiting tables, and finding a paying client that funded his MBA capstone project. John founded the analytics firm DataSong in 2003 and sold it to MarketShare in 2015. As CEO, he used his analytics background to drive product development and spearhead sales. Some of the biggest brands including: Neiman Marcus, Apple, Saks 5th Avenue, Williams-Sonoma, Honda, Visa, Nordstrom, Express, Macy’s and DirecTV counted on DataSong. John holds an MBA in Decision Science from George Washington University.

Zac West, Corporate Account Executive, Domo

Zac West is a Corporate Account Executive for Domo and is responsible for new client business development and growth. Mr. West has over 10 years of experience in the technology industry and prior to Domo, held business and partner development roles with Aerotek. Zac is passionate about helping companies bring their data and people together to support a data driven organization.