DAA Seattle Symposium 2016

Register for Wheels Up DAA Seattle Symposium 2016

2016 Seattle Symposium: Wheels Up

November 3, 2016

The Museum of Flight
9404 East Marginal Way South
Seattle, WA 98108-4097

With an incredible line up of speakers, this year’s Seattle Symposium is not to be missed. We’ll bring together thought leading presenters from influential companies to connect, explore, and identify strategies to overcome the challenges shaping the analytics industry...

Join us for a program chock-full of education and networking opportunities that will help your analytics practice at all stages – from just getting off the ground, reaching its cruising altitude, or to soar to its greatest potential!

Wheels up, Seattle!

Time Session Title & Abstract Speaker


Registration & Networking



Welcome Remarks


Charlotte Whitmore
Analytics Pros
Digital Analytics Association

Marilee Yorchak
Executive Director,
Digital Analytics Association


Building a Culture of Analytics in your Marketing Organization

Successful marketing groups know the power of data, but truly impactful organizations go further, fostering a culture driven by analytics and data-informed decisions. Hear from Tableau’s Chief Marketing Officer Elissa Fink how enterprises are empowering their marketing teams and employees in general to work with data at scale and building an analytics culture.


Elissa Fink
Chief Marketing Officer,


Ad Blocking: The End of Advertising As We Know It?

With the potential to disrupt the entire economy of the Internet, ad blocking is on the rise — especially for mobile. See how marketers are getting around ad blocking, what are publishers doing, what are the industry governing bodies doing about it and what to expect in the future.


Jonah-Kai Hancock
Director of Marketing,


Sponsor Remarks: Visualize the Customer Journey

Quantify and visualize complete, cross-channel customer journeys--individually and in aggregate--across devices and over time. Always know where customers are in the journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones.


Ana Cardenas
Offering Management,
Customer Experience/Journey Analytics,


Content Moments Segmentation: Building Campaigns that Resonate with Consumers

How do you build meaningful connections with your consumers? What elements within the content resonates with consumers more? This out-of-the-box research helps us look beyond the content consumers consume and connect with what drives them to it in the first place allowing marketers to create more effective content by aligning with specific motivations.

Our new global research study explores over 55,000 consumer interactions with online content to better understand their motivations. Our approach will provide stronger insight into the "why behind "what" you see from standard digital analytic tools.

Samuel Kim
Senior Manager
Analytics & Research, AOL


The Robots are Going to Take Your Job!

A discussion on how machine learning will change what you do and how you do it.

Scott Fasser
Director of Digital Innovation,
Hacker Agency


Going Responsive

Hear how evo, a leading eCommerce ski/snowboard/bike/wake/skate retailer migrated from a static, non-responsive website to a fully responsive, mobile-friendly commerce enabled experience. Many retail websites have made a similar change with poor results. Learn how evo approached the project with disciplined, iterative rollout and all but assured a massive win.

Nathan Decker
Director of eCommerce,


Sponsor Remarks: Title TBA



Women in Analytics Lunch

Sponsored by:

Women in Analytics Lunch Sponsored By Google

DAA's Women in Analytics was designed to provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.

After a brief introduction to the Women in Analytics’s mission and activities, all attendees will participate in a Knowledge Café session, which will allow them a chance to discuss important digital data topics with colleagues.

All Seattle symposium attendees are invited, and encouraged to attend this lunch.

Marilee Yorchak
Executive Director,
Digital Analytics Association  

Krista Seiden
Analytics Advocate, Google  

Vicki O’Meara
Chief Executive Officer,
Analytics Pros


Welcome Back Emcee:
Charlotte Whitmore
Analytics Pros
Digital Analytics Association


Sponsor Remarks: EY Society

Charley Shoemaker
Executive Director EY, Society


Studying and Influencing Behavior in a Digital Economy
Listening to your digital customers is hard; understanding your digital customers’ behavior is harder.

Lior Abraham


Networking Break and Exhibitor Showcase



Data & Visual Storytelling

This talk will explore the endless design solutions for displaying and interrupting data. Tim will utilize one data set with 30+ unique approaches to visually represent the information.

Tim Degner Communication & Concept Designer,


Micro to Macro: Unlocking Insights from Individual User Analysis

If you could follow an individual user click-by-click through your website or app, you'd probably be amazed, or horrified, by what you saw.  Well, doing just this is now more possible than ever, and with the right techniques can be scaled up from micro to macro-level insights.  In this session Caleb will provide practical insights and how-to's for making use of the new Google Analytics User Explorer reporting feature and the practice of individual user-by-user studies in general.

Caleb Whitmore
Analytics Pros


Closing Remarks

Seattle Planning Team


Networking Reception & Exhibitor Showcase

  After the symposium, join your digital analytics friends and colleagues for Free First Thursdays. The Museum of Flight offers free admission on Thursday evenings from 5:00pm-9:00pm. Families are welcome to visit the public areas of the museum during this time, free of charge.  


Members of the DAA: $99 / $124 on-site
Non-Members: $124 / $149 on-site
Students $25

Cancellation and Refund Policy:
No refunds will be given for cancellations received after October 13, 2016. Cancellations received in writing prior to October 26, 2016 will be refunded 50% of the registration fee paid.

Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to recieve the group discount code to register your group.


One Star

EY Society









Women in Analytics Lunch


Women in Analytics Lunch Sponsored By Google


Sponsorship Opportunities

Interested in sponsoring the 2016 Seattle Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.