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Lior Abraham CTO, Interana
Lior Abraham is co-founder and Product Visionary of Interana. He is a builder, hacker and optimist, who drives Interana’s product vision forward to demonstrate that truth through data is powerful to business and social organizations. Previously, Lior was a senior software engineer at Facebook, where he developed SCUBA, the most popular internal analytics tool used actively by more than half the company monthly. Lior has held software engineering positions at some of the most prestigious technology companies, including Symantec, Veritas, and DeltaClick, Inc. He received a Bachelors of Science in EECS from UC Berkeley.
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Nathan Decker Director of eCommerce, evo
Nathan is the Director of eCommerce at evo, a multi-channel retailer based in Seattle, WA representing ski, snowboard, bike, wake, skate, surf and more. When he started, evo was a two person operation out of a garage. Today, evo is one of a leading multi-channel retailer and a Top 500 Internet Retailer, reaching almost 60M in annual sales. Nathan is known as an early adopter of innovative technology, co-founded an eCommerce group called huddle.
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Tim Degner Communication and Concept Designer, Nike
Tim Degner is a Designer based in Portland. Currently he's a Communication Designer at Nike, specifically on the NIKEiD customization team. He has over decade of design experience with numerous clients both large and small. Tim has created visualizations for Microsoft, Eddie Bauer, PepsiCo, Swedish Hospital, Office Depot & Gates Foundation. He has a passion for information design, strategic planning and customer analytics. Tim enables brands to visually tell their stories. He converts complex concepts into simple yet elegant experiences. Tim holds a BFA from Savannah College of Art & Design.
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Scott Fasser Director of Digital Innovation, Hacker Agency
Scott Fasser has more than 20 years of experience in digital marketing and product management. He has launched products and managed digital marketing programs in larger technology companies, such as Real Networks, Sierra Online and Amazon, and in startups, such as Avenue A/aQuantive, Optify, Brand Digital and Domain Strategies. He brings a deep love of technology and marketing to his work as well as his teaching and is determined to help participants understand how marketing technology systems leverage data to target, engage and drive response. He holds an MBA from the University of Washington and currently teaches a Digital Marketing Analytics (PCE) and Digital Marketing Strategies & Systems course (Foster MBA).
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Elissa Fink Chief Marketing Officer, Tableau
Elissa Fink is Tableau's Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Elissa also sold national advertising for the Wall Street Journal. She's a frequent speaker and has spoken at conferences including the DMA, NCDM, PSAMA and others. Elissa is a graduate of Santa Clara University and holds an MBA in Marketing and Decision Systems from the University of Southern California. In 2013, Elissa joined the Board of the Washington Technology Industry Association (WTIA).
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Jonah-Kai Hancock Director of Marketing, TUNE
As Director of Marketing at TUNE, Jonah-Kai’s main focus is leading a team of marketers with the goal of pushing the mobile and performance marketing industry forward. Our goal is to innovate, educate and transform the industry globally. Jonah-Kai has over 15+ years of experience in marketing and has had the pleasure of working with some prestigious companies in the Seattle area, including Weber Shandwick, Tableau, AdReady, Razorfish and Concur.
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Samuel Kim Senior Manager, Consumer Analytics & Research AOL
Samuel Kim is the Senior Manager of AOL’s Consumer Analytics & Research team, where he is tasked with developing consumer and marketplace insights as well as developing ROI and ad effectiveness solutions for AOL clients. At AOL, Samuel has been involved in developing industry-leading research related to Content, Multi-Platform, and Video. Prior to AOL, worked on the Visa global account at OMD as the digital analytics lead and was tasked with infusing consumer insights into strategic planning and providing analytics solutions across all digital platforms.
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Vicki O’Meara, President and CEO of Analytics Pros, Inc.
Vicki O’Meara is President and CEO of Analytics Pros, Inc., a global digital analytics consultancy. Prior to joining AP, she served as a division President for Pitney Bowes, Inc. and for Ryder System, Inc., as well as Chief Legal Officer for these companies. She is on the board of Select Comfort Corporation (the Sleep Number Bed Company; Nasdaq: SCSS), and served on the boards of Laidlaw, Inc. and Health Management Associates, Inc. prior to the sale of those companies. Vicki has held several senior federal government positions including Assistant Attorney General of the U.S. Department of Justice, a White House Fellow, and an Army Captain in the Pentagon. She began her career as an attorney and was a partner and practice group leader of the global law firm Jones Day. She has been featured on the covers of Inside Counsel magazine and Courageous Counsel, a book on women CLOs. She received a B.A. cum laude from Cornell University, a J.D. from Northwestern University, where she was Executive Editor of the Law Review, and a M.A. from George Washington University in public policy.
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Charley Shoemaker, Executive Director, EY, Society
Charley Shoemaker is Executive Director in Ernst and Young’s national consulting practice, where he helps media & entertainment, retail, telecom, and technology clients make the most of their data. He joined EY from Society Consulting, where he was Managing Director. Prior to Society Consulting he was VP Product at Nielsen, where he focused on digital and cross-platform media measurement. For over 20 years, he’s held leadership roles at Microsoft and numerous startups. He received a Master of Design degree from the Institute of Design at the Illinois Institute of Technology and a Bachelor’s in Philosophy from Wabash College.
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Caleb Whitmore, Founder, Chairman & Principal Consultant, Analytics Pros
Caleb Whitmore lives and breathes digital analytics and has worked with hundreds of companies globally to develop and implement successful digital analytics strategies, execute implementations, and develop digital marketing optimization programs. Caleb is co-author of Performance Marketing with Google Analytics (Wiley, 2010), a frequent blogger and an internationally sought speaker on Digital Analytics and Google Analytics. Since founding Analytics Pros in 2009 the company has grown into a globally respected team that is one of the leading Google Analytics 360 Suite partners and works with brands including Starbucks, GoPro, Yelp!, ASICS, Smartsheet, F5 Networks, Tableau and many more, helping them measure and analyze, on average, over 60 billion digital interactions per month.
Caleb lives in Seattle's Ballard neighborhood with his wife (and Analytics Pros co-founder, Charlotte) and their four kids. When he's not analyzing the digital world Caleb enjoys skiing, fly fishing and the occasional attempt to summit an alpine peak
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Marilee Yorchak, CAE, Executive Director, DAA
Marilee Yorchak is the Executive Director of the Digital Analytics Association, a 4,000 member organization. She was previously the Executive Director of the Colorado chapter of the Business Marketing Association. She holds the CAE designation (Certified Association Executive), and earned a BS in Marketing from University of Colorado-Boulder and an MBA from New Mexico State University.
Marilee has been honored with the Communicator of the Year from BMA Colorado as well as Association Professional of the Year by the Colorado Society of Association Executives, and is a frequent speaker/panelist for association executive forums/conferences.
She is the chair of the editorial committee for the Colorado Society of Association Executives, which produces a quarterly magazine, The Executive Memo. Marilee is also on the board of advisors for the Monfort College of Business Marketing Department at the University of Northern Colorado.
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