DAA Chicago Symposium 2017

DAA Symposium Chicago 2017


Chicago Symposium

Tuesday, October 10, 2017

Google
320 North Morgan    
Chicago, IL 60607
 

Time Session Title / Abstract & Speaker

12:15pm - 1:00pm

Registration and Exhibit Showcase

1:00pm - 1:15pm

Welcome and Opening Remarks

Mark Schurtman
Manager, Digital and Event Analytics
Zurich North America

1:15pm - 1:25pm

Intro to the Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

1:30pm - 2:00pm

Adam Greco
Senior Partner
Analytics Demystified

2:05pm - 2:15pm

Google

2:20pm - 2:50pm

From Insights to Action

Jennifer GoodSmith
Marketing and Brand Strategist

So now that you have the data, what do you do with it? This session will show how to drive change and action by taking insights—whether it's customer research, brand assessment or donor soundings—and translating results into successful programs and initiatives. The session will address how you can achieve measurable goals, such as audience expansion and financial sustainability, and understand how to remain relevant in a changing world, reach new demographics and sharpen communications.

Beginning with a brief review of trends in opinion research and leading to practical applications everyone can use, this session will take you from theory to practice to outcomes that align with institutional objectives: gaining buy-in from the top; streamlining research efforts; and offer practical applications to support strategy, audience engagement and program planning.

2:55pm - 3:00pm

Visualize the Customer Journey
IBM

Quantify and visualize complete, cross-channel customer journeys–individually and in aggregate–across devices and over time. Always know where customers are in the journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones.

3:00pm - 3:15pm

Networking Break

Join your colleagues for an facilitated, but informal interactive exchange of ideas of various issues and topics in analytics, including:

3:15pm - 4:00pm

Birds of a Feather

Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics, such as:

  • Content Performance
  • A/B Testing & Optimization
  • Campaign/Promotional Tracking & Analysis
  • Data Governance & Analytics Best Practices
  • Reporting & Analysis - Best Practices for Providing Added Value and Proactivity

4:05pm - 4:10pm

Driving Success With New Analytics Initiatives

Observe Point

4:15pm - 4:45pm

Session Title TBA

Brad Boron
Director of Digital Communications
Chicago White Sox

Will Snell
Director of Business Analytics
Chicago White Sox

4:50pm - 5:20pm

Creating an Analytic Culture within Your Organization

Jonathan Weber
Data Evangelist
LunaMetrics

Melissa Smallenberger
Senior Digital Business Process Specialist
Caterpillar

Successful analytics implementations (especially at scale) need an internal advocate who can drive a robust and flexible strategy and can bring together stakeholders and decisions-makers across the company to invest in the processes and tools necessary. Learn about the solutions that Caterpillar used to scale implementation and deployment across many sites and teams with Google Analytics 360, distributing and communicating digital data to stakeholders through tools like Tableau, and planning for integration of digital data into disparate enterprise data sources with tools like Google BigQuery.

5:25pm - 5:55pm

Digital Analytics Recruitment

James Pottow
Head of Digital
Harnham

5:55pm - 6:00pm

Closing Remarks & Raffle

Mark Schurtman
Manager, Digital and Event Analytics
Zurich North America

6:00pm - 7:00pm

Networking Reception

 

Registration


Cost:
Members of the DAA: Early Bird $50 | Standard $75
Non-Members: Early Bird $95 | Standard $125
Students: 75% off. Please contact us to receive the discount code to register as a student.
(Early bird cutoff is September 19th, 2017)

Register

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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 19th, 2017. Cancellations received in writing prior to September 19th, 2017 will be refunded 50% of the registration fee paid.

Sponsors

One Star

Google Analytics 360 Suite IBM
 

Partner

EY Society LunaMetrics
 
Sponsorship Opportunities
 

Interested in sponsoring the 2017 Chicago Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.