DAA New York Symposium 2017

DAA Symposium New York 2017

New York City Symposium

Tuesday, April 18, 2017

12:30 PM  EDT - 6:30 PM  EDT

111 8th Avenue
New York, NY 10011

Agenda subject to change.

Time Session Title/Abstract & Speaker


Registration & Networking


Welcome Remarks

Speaker: David Millrod, DAA New York Chapter Leader


Introduction to the Digital Analytics Association

Learn about the DAA’s mission, vision and goals for the year. If you’re not currently a DAA member, you’ll learn why being a part of this organization is vital to your analytics career.

Speaker: Marilee Yorchak, Executive Director, Digital Analytics Association


Google Surveys: Democratizing Quality Research

Speaker: Kevin Fields, Product Marketing Manager, Google


Cross Platform Measurement: Perspective from Inside Big Media

Description: In this session you will get an overview of how cross platform measurement is done from within Viacom, what the pain points are and where the big wins have been. You will find out how Viacom is leveraging cross platform measurement for marketing with digital and tune-in conversion analysis, and what types of decisions are being made with this information. You will learn what Viacom is doing, big projects currently underway to support this effort and what we hope to be doing in the future to support digital to linear tune-in conversion attribution.

Key takeaways:

  1. Why cross platform measurement is important.
  2. How Viacom has managed some of the hurdles in the industry.
  3. What is on the horizon for digital to TV conversion attribution.

Speaker: Theresa Locklear, Vice President of Analytics Audience, Science Group, Viacom


Answer Tough Attribution Questions in Minutes

Charles Farina, Director of Growth and Development, Analytics Pros


The Measurement Journey: From Conception to Execution

After years of planning, research & development, PBS launched a brand new 24 hour PBS KIDS live streaming service on both linear television and a number of digital platforms. This will cover the process of the digital measurement that was ultimately implemented at product launch, from concept to development & the iteration cycle, through deployment and the beginning of analysis for this new channel.

Key Takeaways:

  1. Why you should set analytics expectations with senior management and key stakeholders prior to launch.
  2. Why understanding the structure of the dev folks implementing your analytics vision is key.
  3. Once implemented, what do with the sudden influx of new data?

Speaker: Joe Miscavige, Director of Analytics, PBS


Visualize the Customer Journey

Quantify and visualize complete, cross-channel customer journeys--individually and in aggregate--across devices and over time. Always know where customers are in the journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones.

Speaker: Ryan McCartney, Portfolio Marketing, Watson Customer Experience Analytics, IBM


Networking Break & Exhibit Showcase

Grab a snack, stretch your legs and refresh for the second half of the symposium while networking with attendees and sponsors. 


Birds of a Feather Session

Join your colleagues for an informal, interactive exchange of ideas of different issues and topics in analytics.


Title to be Confirmed

Speaker: Easton Morrow, Account Executive, Digital Tag Specialist, ObservePoint


Analytics for an Enterprise

Learn the key ingredients that will help you and your organization succeed at analytics.

Attendees will take away:

  1. Easy, quick, tried-and-worked tricks to make analytics more important and critical at your company.
  2. What you should spend your time on, and how to gauge your “time spent” wisely.

Speaker: Keiko Sutton, Senior Director, Business Intelligence and Analytics, AOL.


Closing Remarks

Speaker: David Millrod, DAA New York Chapter Leader


Networking Reception

Beer, wine and light hors d’oeuvres will be served.



Members of the DAA: $75
Non-Members: $125
Students: 75% off. Please contact us to receive the discount code to register as a student.


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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after March 28th, 2017. Cancellations received in writing prior to March28, 2017 will be refunded 50% of the registration fee paid.


One Star

Google Analytics 360 Suite IBM


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Sponsorship Opportunities

Interested in sponsoring the 2017 New York Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.