DAA Raleigh Symposium 2017

DAA Symposium Raleigh 2017

Raleigh Symposium

Thursday, February 2, 2017

North Carolina State University
Alliance Building
Institute for Advanced Analytics
901 Main Campus Drive
Raleigh, NC 27606

The inaugural 2017 Raleigh Symposium will explore key trends in digital analytics. As the analytics industry matures, successful practitioners are moving from supplying data to providing insights and data-driven recommendations.

Industry veterans from Google, Analytics Demystified, and Houston Astros along with key digital analytics leaders in a Women in Analytics panel will headline an afternoon discussing what they have learned, what-not-to-do, and how we can collectively work to ensure that our digital analytics programs continue to be a source of truth and drive business growth.

Agenda subject to change.

Time Session Title & Abstract Speaker


Registration & Networking



Welcome Remarks


Sarah Egan Warren 
Technical Communication Specialist 
North Carolina State University 
Institute for Advanced Analytics


Introduction to the Digital Analytics Association


Marilee Yorchak,
Executive Director,
Digital Analytics Association


Applying a Growth Mindset to Modern Measurement

Casey Carey 
Google Analytics Marketing 


Visualize the Customer Journey

Quantify and visualize complete, cross-channel customer journeys--individually and in aggregate--across devices and over time. Always know where customers are in the journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones.

Margaret Escobar
Manager, Digital Analytics Group,
IBM Digital


Lessons Learned over a Decade of #Measure

A lot has changed and some have remained the same in the ten years Adam has been in the #Measure space. Adam will deliver the most important things he has learned including tips around making web analytics successful, creating awesome implementations and career advice for those wanting to advance in web analytics. His industrial-strength observations are sure to make a personal difference to the work you do on a daily basis and for years to come.

Adam Greco 
Senior Partner
Analytics Demystified


Networking Break





The Institute of Advanced Analytics


Dr. Michael Rappa
Institute of Advanced Analytics
North Carolina State University



Women in Analytics Panel

Sponsored By:

Women in Analytics (WiA) has a vision for an analytics profession that supports gender equality. WiA’s focus is networking, highlighting leadership opportunities for women and finding ways to help bring more women into the profession. Join three leading women in the industry as they discuss important issues that affect everyone in analytics.  

Erin McGowan
Senior Solutions Architect SAS Institute Inc.

Brooks Bell
Founder and CEO
Brooks Bell 

Amy Sample 
Sr. Director,
Strategic Insights 
PBS Business Intelligence   

Charlotte Whitmore 


Things I Wish I Knew When I Started: A Sports Analytics Perspective

Almost by definition, digital analysts specialize in Change Management, by discovering previously overlooked details and information, digital analysts can identify hurdles and implement improved processes. However, new information is discovered, the hard part really begins. Getting human beings to change “the way it’s always been done” and eliminate inefficiency is often the biggest hurdle with analytics in any industry; Sig will show us how this applies in the world of baseball and sports analytics, with takeaways that can benefit the entire digital analytics community.

Sig Mejdal
Director of Decision Sciences,
Houston Astros


Closing Remarks


Sarah Egan Warren 
Technical Communication Specialist 
North Carolina State University 
Institute for Advanced Analytics


Networking Reception & Exhibitor Showcase




DAA Member: $75 
DAA Non-Member: $125


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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after January 12, 2017. Cancellations received in writing prior to January 12, 2017 will be refunded 50% of the registration fee paid.


One Star

Google IBM

Women in Analytics Panel

Sponsorship Opportunities

Interested in sponsoring the 2017 Raleigh Symposium? Download the sponsorship opportunities prospectus or contact Brooke Weldon for additional information to secure your spot at an upcoming Symposium!

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.