DAA Atlanta 2018

8000 Avalon Blvd.
Suite 900
Alpharetta, GA 30009

Agenda subject to change

Time Session Title / Abstract & Speaker

9:15AM - 10:00AM

Registration & Networking

10:00AM - 10:05AM

Welcome Remarks

Emcee: Stephan Lacasse
Client Relationship Director

10:10am - 10:20am

Intro to the Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

10:25am - 10:35am

Host Sponsor Remarks


10:40am - 11:25am

Moving Beyond Excel and Becoming More Data Science-y

Data science, machine learning, deep(!) learning, artificial intelligence, R, Python, Data Studio, Analysis Workspace, Tableau, Qlik, Domo. What happened to the good old days when a digital analyst could simply VLOOKUP her way to greatness with nothing more than Microsoft Excel and a data automation plugin or two?! In this session, Tim will explore his own journey from being a defender of the Almighty Spreadsheet to being a dabbler in the world of programming with data, to becoming a true believer that the bridge that is being built between digital analytics and data science, while a small rickety structure today, is rapidly being solidified into a robust and permanent pathway to an exciting future.

Key takeaways:

  1. Data science and BI are two separate paths forward from Excel. There are cases for jumping between the two, but they are fundamentally different disciplines.
  2. The key to doing statistics (and data science) with digital analytics data is to shift from aggregated to detailed data (and what that means)
  3. While our stakeholders yearn for "the truth," the only truth is that we are always working with uncertainty; there is a very real cost to reducing uncertainty; and uncertainty can never be eliminated.


Tim Wilson
Senior Director of Analytics
Search Discovery

11:25am - 11:30am

Sponsor Session


11:30am - 1:15pm

Lunch and Roundtable Session

This session kicks off with lunch, followed by a problem-solving roundtable session. An analytics issue will be shared with attendees prior to the symposium; attendees will be broken into small groups to strategize on the best way to solve the issue.

1:20pm - 2:05pm

Session details to be confirmed

Heather Carson
​Director, Analytics Capability and Planning
​The Coca-Cola Company 

2:10pm - 2:15pm

Sponsor Session


2:20pm - 3:05pm

Privacy Hot Topics: How to Stand Out in the World of GDPR and CCPA

This session will cover the latest news on GDPR and the newly passed California Consumer Privacy Act (CCPA). Five months into GDPR enforcement, we will discuss lessons learned and market trends. We will also cover what CCPA means to marketers and what businesses should be doing now to prepare.

Key Takeaways:

  1. 5 actionable steps businesses should be doing to be in ongoing compliance with GDPR
  2. Key takeaways how companies should get started on compliance with CCPA
  3. How privacy can be your competitive advantage


Jodi Daniels, “The GDPR Gal”
Founder and Privacy Consultant
Red Clover Advisors

3:10pm - 3:15pm

Sponsor Session

Keystone Solutions

3:15pm - 3:30pm

Short Break

3:30pm - 4:15pm

Session details to be confirmed

Justin Watkins
Director of Business Intelligence
Atlanta Braves

4:15pm - 4:20pm

Closing Remarks & Raffle

Emcee: Stephan Lacasse

4:20pm - 5:30pm

Analytics Happy Hour


Members of the DAA: $95 Early Bird (before October 9, 2018): $70
Non-Members: $145 Early Bird (before October 9, 2018): $120
Students: $40. This discount applies only to students enrolled full-time in an accredited university program.
Please contact us to receive the discount code to register as a student.



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Bringing your whole team? The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy: No refunds will be given for cancellations received after October 9, 2018. Cancellations received in writing prior to October 9, 2018 will be refunded 50% of the registration fee paid.


One Star:



Interested in sponsoring the 2018 Atlanta Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.