DAA Atlanta 2018

8000 Avalon Blvd.
Suite 900
Alpharetta, GA 30009

Agenda subject to change

Time Session Title / Abstract & Speaker

9:15AM - 10:00AM

Registration & Networking

10:00AM - 10:05AM

Welcome Remarks

Stephan Lacasse

Dee Yarbrough
Director, Digital Analytics
Turner Broadcasting System

10:10am - 10:55am

Moving Beyond Excel and Becoming More Data Science-y

Data science, machine learning, deep(!) learning, artificial intelligence, R, Python, Data Studio, Analysis Workspace, Tableau, Qlik, Domo. What happened to the good old days when a digital analyst could simply VLOOKUP her way to greatness with nothing more than Microsoft Excel and a data automation plugin or two?! In this session, Tim will explore his own journey from being a defender of the Almighty Spreadsheet to being a dabbler in the world of programming with data, to becoming a true believer that the bridge that is being built between digital analytics and data science, while a small rickety structure today, is rapidly being solidified into a robust and permanent pathway to an exciting future.

Key takeaways:

  • Data science and BI are two separate paths forward from Excel. There are cases for jumping between the two, but they are fundamentally different disciplines.
  • The key to doing statistics (and data science) with digital analytics data is to shift from aggregated to detailed data (and what that means)
  • While our stakeholders yearn for "the truth," the only truth is that we are always working with uncertainty; there is a very real cost to reducing uncertainty; and uncertainty can never be eliminated.

Tim Wilson
Senior Director of Analytics
Search Discovery

11:00AM – 11:05AM

Host Remarks


11:10AM – 11:55AM

Privacy Hot Topics: How to Stand Out in the World of GDPR and CCPA

This session will cover the latest news on GDPR and the newly passed California Consumer Privacy Act (CCPA). Five months into GDPR enforcement, we will discuss lessons learned and market trends. We will also cover what CCPA means to marketers and what businesses should be doing now to prepare.

Key takeaways:

  • 5 actionable steps businesses should be doing to be in ongoing compliance with GDPR
  • How companies should get started on compliance with CCPA
  • How privacy can be your competitive advantage

Jodi Daniels
“The GDPR Gal”
Founder and Privacy Consultant
Red Clover Advisors

12:00PM – 12:05PM


12:10PM – 1:40PM

Lunch and Roundtable Session

1:45PM – 1:55PM

Introduction to Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

1:55PM – 2:00PM

5 Things I Wish I Knew When Starting My Analytics Practice

John Wilkes
Sr. Product Marketing Manager, Consumer Marketing

Matt Gellis
Keystone Solutions

2:00PM – 2:45PM

How to Future-proof Your Analytics Career

Heather Carson
Director, Analytics Capability and Planning
The Coca-Cola Company

2:45PM – 3:00PM

Short Break

3:00PM – 3:45PM

Not 'Moneyball': Sports Business and the 'A' Word

Analytics (despite the business you’re in) has rapidly progressed over the last several years. Even in sports it has succeeded in driving revenue growth, but faces challenges not faced by most consumer goods and services. We are going to discuss where Analytics has been, where it is, and where it might be going.

Justin Watkins
Director of Business Intelligence
Atlanta Braves

3:50PM – 3:55PM

Closing Remarks & Raffle

Emcees: Stephan Lacasse and Dee Yarbrough

4:00PM – 5:00PM

Analytics Happy Hour


Members of the DAA: $95
Non-Members: $145
Students: $40. This discount applies only to students enrolled full-time in an accredited university program.
Please contact us to receive the discount code to register as a student.



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Bringing your whole team? The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy: No refunds will be given for cancellations received after October 9, 2018. Cancellations received in writing prior to October 9, 2018 will be refunded 50% of the registration fee paid.


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Interested in sponsoring the 2018 Atlanta Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.