DAA Dallas 2018

5236 Tennyson Parkway
Building 3 - Great Room
Plano, Texas 75024-3544

Agenda subject to change

Time Session Title / Abstract & Speaker


Registration and Networking


Welcome Remarks


Introduction to the Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association


Host Sponsor Remarks



Title to be confirmed

Aaron Rubi
Director, Decision Science Analytics


May the Best Ideas Win (They Usually Do)

Merritt Aho
Marketing Director, Testing & Optimization
Dun & Bradstreet

Research and good prioritization alone will not get the best tests on your roadmap. If ideation isn't a core competency in your growth program, you're behind in your game. Walk away from this presentation with the right mindset and a toolbox of ideation methods to make your optimization better. Do it right and you'll not only win more, you'll have more people in your organization engaged in and excited about optimization.


Data’s ‘Social DNA’: Decoding the People Behind the Data

Valarie J. Bell, M.A., Ph.D.
Computational Social Scientist,
Instructor of Digital Communication Analytics
University of North Texas
Mayborn Graduate Institute of Journalism

Aimed at analysts and other professionals who need to understand and draw actionable insights from data -- be those data consumer, social, financial, economic, etc. If you need to predict, explain, or otherwise understand the dimensions of human behavior, motivations, judgment & decision-making, and emotions, and how they're connected with your data, then you won't want to miss this presentation.


Networking Break


Interactive Session


Women in Analytics Session sponsored by Blast Marketing


Analytics Driven Business Management

Vamsee Chennareddy
Director of Analytics and Research

At Intuit’s Pro Connect group, we are driving step change in how we use data to make business decisions and drive revenue outcomes.  We are in a low growth industry serving Tax Preparers and Accountants, so finding dollars is extremely hard.  But, the way we setup our analytics teams and how we embed ourselves to solve difficult business problems is yielding positive results for the past 5 years.  This session is useful for any team leader wanting to establish business presence and take ownership of revenue outcomes and wanting to find unique ways to help business leaders excel.   

Attendees will learn:

  • What data problems should you solve through analytics first
  • How to identify opportunity in business
  • How to capitalize on future data trends to help business leaders excel
  • 5:35pm

    Closing Remarks


    Networking Reception



    Members of the DAA: $75 Early Bird (before April 19, 2018): $50
    Non-Members: $125 Early Bird (before April 19, 2018): $95
    Students: $40. This discount applies only to students enrolled full-time in an accredited university program.
    Please contact us to receive the discount code to register as a student.


    Not a DAA Member? Join today to save on your Symposium Registration!

    Bringing your whole team?
    The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

    Cancellation and Refund Policy:
    No refunds will be given for cancellations received after April 24, 2018. Cancellations received in writing prior to April 24, 2018 will be refunded 50% of the registration fee paid.


    One Star


    Women in Analytics


    Sponsorship Opportunities

    Interested in sponsoring the 2018 Toronto Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

    You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.