DAA New York 2018
200 Park Avenue
2nd Floor Conference Center
New York, NY 10017
Agenda subject to change
|Session Title / Abstract & Speaker
1:15pm - 2:00pm
Registration and Networking
2:00pm - 2:10pm
2:15pm - 2:25pm
Introduction to the Digital Analytics Association
Marilee Yorchak, CAE
2:25pm – 2:30pm
Introduction to Google Data Studio
2:30pm - 3:00pm
Doing Something Different with Your Everyday Tool: Building a Regression Model with Excel
You can add another trick to your all-time favorite, Excel. In this session, Sangah Bae will present an overview of the concept of regression and will provide step-by-step instruction on how to build a simple regression model using Excel. Use cases will be explained.
3:05pm - 3:10pm
Integrating Analytics Silos for Insight That Drives Business Outcomes
Brian Donnelly, CWA,
3:15pm - 3:45pm
My Favorite Implementation Tips and Tricks
When it comes to digital analytics, there is no definitive playbook. Whether you use Adobe Analytics or Google Analytics, you have a platform that does somethings for you, but the real value comes from customizing it to your business with your own KPI's. To do this, you have to decide what to implement to collect the data you need to make business decisions and improve conversion. In this session, Adam Greco, who has been associated with thousands of analytics implementations, will share some of his favorite digital analytics implementation tips and tricks that you can consider bringing back to your organization.
3:45pm - 4:15pm
4:15pm - 4:45pm
Interactive Roundtable Sessions
Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics, such as:
4:50pm - 5:20pm
Women in Analytics: Mentorship
Sponsored by Blast
DAA's Women in Analytics was designed to provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.
After a brief introduction to the Women in Analytics’s mission and activities, our panelists will speak on the benefits of participating in a mentorship program.
5:25pm - 6:00pm
Location Data is Opening New Doors for Retailers: Here’s How
The customer decision journey is no longer linear, so the method for understanding and measuring it shouldn’t be either. Location-driven insights are constructing a new lens of customer engagement and acquisition, leading to innovation among retail brands.
In this session, Drew will reveal:
6:00pm - 6:10pm
Closing Remarks & Raffle
6:10pm - 7:00pm
Registration is now closed for the New York City symposium
Cancellation and Refund Policy:
No refunds will be given for cancellations received after April 24, 2018. Cancellations received in writing prior to April 24, 2018 will be refunded 50% of the registration fee paid.