DAA New York 2018

Metlife Corporation
200 Park Avenue
2nd Floor Conference Center
New York, NY 10017

Agenda subject to change

Time Session Title / Abstract & Speaker

1:15pm - 2:00pm

Registration and Networking

2:00pm - 2:10pm

Welcome Remarks

David Millrod
Managing Partner
Insight Rocket
& DAA New York Chapter Leader

2:15pm - 2:25pm

Introduction to the Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

2:30pm - 3:00pm

My Favorite Implementation Tips and Tricks

Adam Greco
Senior Partner
Analytics Demystified

When it comes to digital analytics, there is no definitive playbook. Whether you use Adobe Analytics or Google Analytics, you have a platform that does somethings for you, but the real value comes from customizing it to your business with your own KPI's. To do this, you have to decide what to implement to collect the data you need to make business decisions and improve conversion. In this session, Adam Greco, who has been associated with thousands of analytics implementations, will share some of his favorite digital analytics implementation tips and tricks that you can consider bringing back to your organization.

3:05pm - 3:10pm

IBM Sponsor Remarks

3:15pm - 3:45pm

Sangah Bae
Director of Analytics

3:45pm - 4:15pm

Networking Break

4:15pm - 4:45pm

Women in Analytics Session
Sponsored by Blast

4:50pm - 5:20pm

Interactive Session

5:25pm - 6:00pm

Location Data is Opening New Doors for Retailers: Here’s How

Drew Breunig
Senior VP, Strategy

The customer decision journey is no longer linear, so the method for understanding and measuring it shouldn’t be either. Location-driven insights are constructing a new lens of customer engagement and acquisition, leading to innovation among retail brands.

In this session, Drew will reveal:

  1. How location data is reinventing the approach to understanding, delivering creativity to, and measuring the effectiveness of retail marketing. PlaceIQ will also reveal how brands are innovating by creating the "market areas" of the future, using these location-based audiences to craft more resonant media campaigns, and ensuring that marketing dollars aren't wasted on targeting inefficiencies.
  2. How retailers like Urban Outfitters and Shinola are putting location data into action, to better engage with customers and accurately attribute store visits to marketing spend.

6:00pm - 6:10pm

Closing Remarks & Raffle

6:10pm - 7:00pm

Networking Reception



Members of the DAA: $75 Early Bird (before April 24, 2018): $50
Non-Members: $125 Early Bird (before April 24, 2018): $95
Students: $40. This discount applies only to students enrolled full-time in an accredited university program.
Please contact us to receive the discount code to register as a student.


Not a DAA Member? Join today to save on your Symposium Registration!

Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after April 24, 2018. Cancellations received in writing prior to April 24, 2018 will be refunded 50% of the registration fee paid.


One Star



Women in Analytics

Interested in sponsoring the 2018 New York Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.