DAA Philadelphia 2018

600 Cedar Hollow Road
Paoli, PA 19301

Agenda subject to change

Time Session Title / Abstract & Speaker

10:15am - 11:00am


11:00am - 11:10am

Welcome Remarks
Emcee: Danny Laws
Founder and President
DaBrian Marketing Group

11:15am - 12:45pm

Working Lunch/Roundtables
The Philadelphia symposium kicks off with lunch, followed by a problem-solving
roundtable session. An analytics issue will be shared with attendees prior to the symposium; attendees will be broken into small groups to strategize on the best way to solve the issue.

12:45pm - 12:55pm

Host Remarks: Turn5

1:00pm – 1:40pm

Lessons Learned Over a Decade of #Measure

A lot has changed and some have remained the same in the ten years Adam has been in the #Measure space. Adam will deliver the most important things he has learned including tips around making web analytics successful, creating awesome implementations and career advice for those wanting to advance in web analytics. His industrial-strength observations are sure to make a personal difference to the work you do on a daily basis and for years to come.

Adam Greco
Senior Partner
Analytics Demystified

1:45pm - 1:50pm

Sponsor Remarks: AT Internet

1:55pm - 2:35pm

Introduction to Artificial Intelligence for Marketing

AI and machine learning are coming at us fast. You need to know the basics and understand the practical applications. Starting with a quick overview of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.

You will learn:

  • What are artificial intelligence and machine learning?
  • How do they work?
  • What are they good at?
  • How are they useful in marketing?


Jim Sterne
Founder, eMetrics Summit
Founder, Marketing Evolution Experience
Co-Founder, Digital Analytics Association

2:40pm - 2:45pm

Sponsor Remarks: Google

2:45pm - 3:15pm

Networking Break

3:15pm – 3:25pm

Introduction to Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

3:30pm – 4:10pm

Session title to be announced

Nehemiah Burney-Porter
Digital Analytics Director
Ram Media Group

Sarah Espinosa
Senior Account Manager

4:15pm - 4:20pm

Sponsor Remarks: IBM

4:25pm - 5:05pm

Change Your View on Analytics: Think Success Planning

Savvy marketers know that tying marketing efforts to business goals is the ticket to better decisions and stronger results. As a matter of fact, studies have shown that marketers who link marketing metrics to business results are 3X more likely to hit revenue goals than those who don’t.

The problem is this: Although marketers want effective results, many find themselves faced with barriers to aligning marketing and measurement. A large majority of marketers (61%) struggle to access or integrate the data they need, 22% don’t have the tools or technology they need, and 26% struggle to get buy-in and support from executives.

Join this session to hear firsthand about the path that Kingspan – a European super-brand and global manufacturer of high performance insulation and building products – took to effectively scale barriers to effective measurement while launching an unfamiliar brand in the U.S. market. You will hear how Kingspan worked with Mower’s analytics team to implement an executive-friendly measurement framework that defined CFO-friendly KPIs upfront, while using data to predict and achieve positive ROI. You’ll leave with a sample measurement framework (a Success Plan) you can take back to your company to achieve similar results.

Mary Owusu
Vice President – Director, Digital Strategy & Analytics

5:05pm - 5:15pm

Closing Remarks and Raffle

5:15pm - 6:15pm

Networking Reception


  Regular Early Bird (before September 20, 2018)
DAA Members $95 $70
Non-Members $145 $120
Students* $40 $40

*This discount applies only to students enrolled full-time in an accredited university program. Please contact us to receive the discount code to register as a student.


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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 20, 2018. Cancellations received in writing prior to September 20, 2018 will be refunded 50% of the registration fee paid.


One Star:



Interested in sponsoring the 2018 Philadelphia Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.