DAA San Francisco 2018
Golden Gate University
536 Mission Street, Room 5210
San Francisco, CA 94105
Agenda subject to change.
|Session Title / Abstract & Speaker
9:15AM - 10:00AM
Registration and Networking
10:00AM - 10:05AM
Emcee: David McBride
10:10AM - 10:20AM
Intro to Digital Analytics Association
10:25AM – 10:35AM
Host Sponsor Welcome
Dr. Judy Lee, PMP
10:40AM - 11:15AM
Building the Empathy Machine
Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the Creatives excited about experiences powered by Machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.
11:20AM - 11:25AM
Google Optimize: Testing and Personalization Made Easy
11:30AM - 12:05PM
Foundational Psychology Experiments (And Why Analysts Should Know Them)
Digital Marketing, Analytics and Optimization are relatively new fields. However, at the root of what we do is people, and how they act. This session will cover foundational psychology experiments and what they tell us about human behavior, to help you better analyze, present and persuade with data.
12:10PM - 1:30PM
Lunch & Roundtable Session
Enjoy lunch and a chance to network with digital analytics colleagues and sponsors over interactive roundtable discussions.
1:30PM - 2:05PM
Women in Analytics Session
Sponsored by Blast Analytics & Marketing
The DAA Women in Analytics (WiA) community is open to all DAA members interested in supporting gender equality within the profession, and helping female analysts thrive. The mission of the WiA community is to provide education, advocacy and influence in order to increase understanding and activate resolution of issues facing women in analytics.
After a brief introduction to the Women in Analytics’s initiatives, our featured speaker, Jessica Hastings from Facebook will share how her experience with managing a high performing analytics team is a lot like training for an Ironman. In this presentation, Jessica will share both of these pursuits complement each other. From setting reasonable goals up front, to making tough decisions about when to reset expectations, and celebrating accomplishments, Jessica will share the lessons she’s learned from endurance training that have helped her at work.
2:05PM - 2:10PM
2:10PM - 2:40PM
Who says analytics is always serious business? In this lighthearted session, analysts will improv their way through presentations on common analytics topics. Watch for more info on this session in the San Francisco community!
2:45PM - 3:20PM
Design Crash Course
Tim will explore design solutions for displaying and representing data. He will demonstrate industry best practices for visualizing information, as well as dive into solutions of effective visual communication. Tim will explain his process for creating designs for his clients. He'll teach you things you could start using immediately for creating more engaging experiences.
3:20PM - 3:30PM
Closing Remarks and Raffle
3:30PM - 4:30PM
Analytics Happy Hour
|Early Bird (before September 6, 2018)
*This discount applies only to students enrolled full-time in an accredited university program.
Please contact us to receive the discount code to register as a student.
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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.
Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 6, 2018. Cancellations received in writing prior to September 6, 2018 will be refunded 50% of the registration fee paid.