DAA San Francisco 2018

Golden Gate University
536 Mission Street, Room 5210
San Francisco, CA 94105

Agenda subject to change.

Time Session Title / Abstract & Speaker

9:15AM - 10:00AM

Registration and Networking

10:00AM - 10:05AM

Welcome Remarks

Emcee: David McBride
Director, Product Management
Watson Customer Experience Analytics

10:10AM - 10:20AM

Intro to Digital Analytics Association

Arun Bhattacharya
Product Marketing Director, Adobe Experience Cloud

10:25AM – 10:35AM

Host Sponsor Welcome

Dr. Judy Lee, PMP
Associate Professor & Dept. Chair
Operations & IT Management
Golden Gate University

10:40AM - 11:15AM

Building the Empathy Machine

Michael Galvez
Optimization Strategist

Data and Analytics may seem to some as the “death of creativity”; but, this paradigm shift means Creative is more important than ever before. We’ll talk about how to get the Creatives excited about experiences powered by Machine learning and AI, and how to shift to using data and AI as the enabler of richer, more human customer experiences.

11:20AM - 11:25AM

Google Optimize: Testing and Personalization Made Easy

Tiffany Siu
Product Marketing Manager, Google Marketing Platform

11:30AM - 12:05PM

Foundational Psychology Experiments (And Why Analysts Should Know Them)

Michele Kiss
Senior Partner
Analytics Demystified

Digital Marketing, Analytics and Optimization are relatively new fields. However, at the root of what we do is people, and how they act. This session will cover foundational psychology experiments and what they tell us about human behavior, to help you better analyze, present and persuade with data.

12:10PM - 1:30PM

Lunch & Roundtable Session

Enjoy lunch and a chance to network with digital analytics colleagues and sponsors over interactive roundtable discussions.

1:30PM - 2:05PM

Women in Analytics Session

Sponsored by Blast Analytics & Marketing

The DAA Women in Analytics (WiA) community is open to all DAA members interested in supporting gender equality within the profession, and helping female analysts thrive. The mission of the WiA community is to provide education, advocacy and influence in order to increase understanding and activate resolution of issues facing women in analytics.

Jessica Hastings
Product Experience Analytics Manager

After a brief introduction to the Women in Analytics’s initiatives, our featured speaker, Jessica Hastings from Facebook will share how her experience with managing a high performing analytics team is a lot like training for an Ironman. In this presentation, Jessica will share both of these pursuits complement each other. From setting reasonable goals up front, to making tough decisions about when to reset expectations, and celebrating accomplishments, Jessica will share the lessons she’s learned from endurance training that have helped her at work.

2:05PM - 2:10PM

Sponsor Remarks

Anke Audenaert
Lead, School of Business

2:10PM - 2:40PM

Analytics Improv

Who says analytics is always serious business? In this lighthearted session, analysts will improv their way through presentations on common analytics topics. Watch for more info on this session in the San Francisco community!

2:45PM - 3:20PM

Design Crash Course

Tim Degner
Lead Graphic Designer

Tim will explore design solutions for displaying and representing data. He will demonstrate industry best practices for visualizing information, as well as dive into solutions of effective visual communication. Tim will explain his process for creating designs for his clients. He'll teach you things you could start using immediately for creating more engaging experiences.

3:20PM - 3:30PM

Closing Remarks and Raffle
Emcee: David McBride
Director, Product Management
Watson Customer Experience Analytics

3:30PM - 4:30PM

Analytics Happy Hour

  Regular Early Bird (before September 6, 2018)
DAA Members $95 $70
Non-Members $145 $120
Students* $40 $40

*This discount applies only to students enrolled full-time in an accredited university program.
Please contact us to receive the discount code to register as a student.



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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after September 6, 2018. Cancellations received in writing prior to September 6, 2018 will be refunded 50% of the registration fee paid.


One Star:


Women in Analytics Sponsor:


Interested in sponsoring the 2018 San Francisco Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.