DAA San Francisco Symposium 2018 Speaker Biographies

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Image Speaker

Tim Degner
Graphic and Communication Designer

Tim has over 13 years of design experience. Much of that time he has focused on information design, brand strategy and consumer insights. Tim transforms complex data into simple visuals assets. He has created presentation decks & infographics for Microsoft, PepsiCo, Smithsonian, Office Depot, HubSpot & Eddie Bauer. Tim has also made thousands of graphics and prints for apparel companies. Currently, he is a Communication Designer at Nike and lives in Portland, Oregon.

Michele Kiss
Senior Partner
Analytics Demystified

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner.

She is currently a Senior Partner at Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice. Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.)

She is a frequent speaker at conferences like eMetrics, Accelerate, Adobe Digital Marketing Summit and the Online Marketing Summit, writes for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts.

As an employee of Analytics Demystified, Michele is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

Evan Nicholson
Personalization and Experience Optimization Strategy

Evan Leads Merkle’s Testing and Optimization Practice, where he helps clients put data and insights into action across technologies and channels. He works with enterprise brands across industries including Health, Finance, Automotive, Entertainment and Retail to define and develop people centric marketing that has a measurable impact for the business and their customers. Prior to Merkle, Evan managed creative production and experience innovation for brands at agencies including Saatchi & Saatchi, Rosetta and AKQA.

Jessica Hastings
Product Experience Analytics Manager

Jessica has over 12 years of experience in analytics, primarily in marketing and advertising. She enjoys building learning agendas that help organize discrete analyses into greater, more impactful initiatives and working with teams to integrate systems and build meaningful dashboards and tools to enable business decisions. Jessica thrives on rallying stakeholders and her team to surprise themselves with what they can accomplish together. At Facebook, she has grown a Product Analytics team that helps improve advertiser’s experiences with Ads products. Prior to joining Facebook, she led digital advertising analytics efforts for brands such as Intel, Google, HP, and Nordstrom in-house as well as for agencies and SaaS companies. She holds a Masters in Library and Information Science from the University of Washington and a Bachelors from Dartmouth College.