DAA Austin 2019

11501 Burnet Road
Building 908, Sun Flower Room
Austin, TX 78758

Time Session Title / Abstract & Speaker

12:15pm - 1:00pm


1:00pm - 1:10pm

Welcome Remarks

Emcee: Greg Allbright

1:10pm - 1:50pm

Delivering a High-Functioning, Strategic Analytics Team​

Drive your analytics organization to the next level! Learn how to become a high-functioning analytics team by developing and providing strategic internal consulting services designed to mature your organization's overall analytics practice and maturity. This session will cover proven techniques for measuring/baselining organizational maturity, methods for developing services and solutions to address identified areas of opportunity, and how to measure the impact of your team's work. Scope of discussion includes; Analytics Culture, Leadership, Tools, Resources, and Data Quality, Oversight, and Governance

Rusty Rahmer, Head of Enterprise Marketing and Digital Analytics Intelligence, The Vanguard Group
Adam Greco, Senior Partner, Analytics Demystified

1:50pm - 1:55pm

Host Sponsor Welcome

2:00pm - 2:40pm

Women in Analytics Session: Change Your View on Analytics: Think Success Planning

Savvy marketers know that tying marketing efforts to business goals is the ticket to better decisions and stronger results. As a matter of fact, studies have shown that marketers who link marketing metrics to business results are 3X more likely to hit revenue goals than those who don’t.

The problem is this: Although marketers want effective results, many find themselves faced with barriers to aligning marketing and measurement. A large majority of marketers (61%) struggle to access or integrate the data they need, 22% don’t have the tools or technology they need, and 26% struggle to get buy-in and support from executives.

Join this session to hear firsthand about the path that Kingspan – a European super-brand and global manufacturer of high-performance insulation and building products – took to effectively scale barriers to effective measurement while launching an unfamiliar brand in the U.S. market. You will hear how Kingspan worked with Mower’s analytics team to implement an executive-friendly measurement framework that defined CFO-friendly KPIs upfront, while using data to predict and achieve positive ROI. You’ll leave with a sample measurement framework (a Success Plan) you can take back to your company to achieve similar results.

Mary Owusu
Vice President – Director, Digital Strategy & Analytics

2:45pm - 3:15pm

Networking Break

3:20pm - 3:30pm

Introduction to Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

3:35pm - 4:05pm

Interactive Roundtable Session

Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics.

4:10pm - 4:50pm

Applications for Machine Learning in Shopper Measurement and Tracking

In this session, we’ll introduce the technology and analytics involved in tracking the customer journeys in the physical world. We’ll briefly survey the data collection technologies used, the type of data that gets generated and look at some basic visualizations to understand how the data lays out. Then we’ll deep dive into three areas where machine learning can be fruitfully applied. First, we’ll look at problems in data quality and the application of machine learning to identify the behavioral patterns of Associates vs. Shoppers. This is critical for extracting associate data from the core shopper data stream in retail analytics. Second, we’ll look at issues in “zone-stitching” – following the customer across camera zones. Zone-stitching is essential for accurate journey measurement using video technologies. Finally, we’ll look at store path optimization – a classic optimization model designed

Gary Angel
Digital Mortar

4:55pm - 5:00pm

Closing Remarks & Raffle

Emcee: Greg Allbright

5:00pm - 6:00pm

Networking Reception

Mix and mingle with your digital analytics peers, and our symposia sponsors. Beer, wine and refreshments will be served.



  Price Early Bird (before January 31, 2019)
DAA Members $75 $50
Non-Members $125 $95
Students* $40 $40

*This discount applies only to students enrolled full-time in an accredited university program. Please contact us to receive the discount code to register as a student.




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Bringing your whole team? The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please complete this form to receive the group discount code to register your group.

Cancellation and Refund Policy: No refunds will be given for cancellations received after January 31, 2019. Cancellations received in writing prior to January 31, 2019 will be refunded 50% of the registration fee paid.



Interested in sponsoring the 2019 Austin Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.