DAA Philadelphia 2019


Science History Institute
315 Chestnut Street
Philadelphia, PA 19106

Agenda subject to change


Session Title / Abstract & Speaker

12:15pm - 1:00pm Registration
1:00pm - 1:10pm Welcome Remarks
1:10pm - 1:50pm The PICA Protocol™: Your Prescription for Healthy, Actionable Data Storytelling

Are your data visualizations inspiring action or obscuring your valuable insights? If your stakeholders are falling asleep instead of singing your praises, you may not have the tools to deliver data stories in an actionable way. This session will empower you with a powerful, proprietary data storytelling methodology that informs decisions, sparks ideas, inspires action, and makes YOU indispensable.

If you’re ready for your valuable insights to get noticed and acted upon, this is the talk for you.

Lea Pica
Data Storytelling Evangelist

1:55pm - 2:35pm Women in Analytics Session: Data for Impact: Bringing Insights to the Business

Bringing insights to a business and making data a core part of business operations is not just about the technical aspect, or even the data itself. In order for insights to have business impact, data needs to be positioned to the stakeholders and users in language that resonates and in a way that makes the benefit clear to them, and there needs to be an opportunity to provide feedback to improve and meet changing needs. In this session, Jennifer will reinforce the importance of keeping the “human” at the center of bringing insights to the business and highlight the key actions an Insights team should take to do this.

Co-sponsored by:
Blast Analytics & Marketing and Tealium

Jennifer Brett, PhD
Head of Americas Insights, Marketing Solutions

2:40pm - 3:15pm Networking Break
3:20pm - 3:30pm Introduction to Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

3:35pm - 4:05pm Interactive Roundtable Session

Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics.

4:10pm - 4:50pm Session Title to be Announced
4:55pm - 5:00pm Closing Remarks & Raffle
5:00pm - 6:00pm Networking Reception

Mix and mingle with your digital analytics peers, and our symposia sponsors. Beer, wine and refreshments will be served.



  Regular Early Bird (before March 27, 2019)
DAA Members $75 $50
Non-Members $125 $95
Students* $40 $40

*This discount applies only to students enrolled full-time in an accredited university program. Please contact us to receive the discount code to register as a student.

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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please complete this form to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after March 27, 2019. Cancellations received in writing prior to March 27, 2019 will be refunded 50% of the registration fee paid.



Women in Analytics:

Interested in sponsoring the 2019 Philadelphia Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.