DAA Philadelphia 2019


Science History Institute
315 Chestnut Street
Philadelphia, PA 19106

Agenda subject to change


Session Title / Abstract & Speaker

12:00pm - 12:45pm Registration
12:45pm - 12:55pm Welcome Remarks

Bruce Segal, DAA Philadelphia Chapter Leader
Katelyn Inman, DAA Philadelphia

1:00pm - 1:40pm Three Things You Absolutely, Without a Doubt, Beyond Question, Need to Know about Data Privacy Before You Launch that Next Marketing Project

In today’s business landscape, privacy is part of the national conversation. Transparency is the key to long-term mutually beneficial relationships with your customers. Just because you can use data, doesn't mean you should. If you don't have your customer's best interests at heart, someone else will. This means caring enough to stay on top of what consent you need to collect to keep doing what you're doing --- everything from what you can and can't email to all the cookies on your site. Learn what you need to have a solid privacy program in place and what you should and shouldn’t be collecting and using in your analytics tools. The companies who are already taking this seriously recognize how important it is to their reputation and that it’s a competitive edge and they have no problem flaunting it. You should too. In this session, you’ll learn why privacy is essential to digital analytics decisions you make and how to integrate privacy basics into the foundation of your marketing program.

Key Takeaways

  • Understand why privacy is good business and should be a requirement in your marketing program
  • Discover how to stay on top of what consent you need to collect to keep doing what you're doing
  • Learn practical steps for what you need to have a solid analytics and privacy friendly program in place

Jodi Daniels
“The GDPR Gal”
Founder and Privacy Consultant
Red Clover Advisors

Andrew Richardson
Vice President, Analytics & Marketing Science

1:45pm - 1:55pm President's Welcome

Rusty Rahmer
Digital Analytics Association

2:00pm - 2:40pm Women in Analytics Session: Data for Impact: Bringing Insights to the Business

Bringing insights to a business and making data a core part of business operations is not just about the technical aspect, or even the data itself. In order for insights to have business impact, data needs to be positioned to the stakeholders and users in language that resonates and in a way that makes the benefit clear to them, and there needs to be an opportunity to provide feedback to improve and meet changing needs. In this session, Jennifer will reinforce the importance of keeping the “human” at the center of bringing insights to the business and highlight the key actions an Insights team should take to do this.

Co-sponsored by:
Blast Analytics & Marketing and Tealium

Jennifer Brett, PhD
Head of Americas Insights, Marketing Solutions

2:45pm - 2:50pm Sponsor Remarks


2:55pm - 3:25pm Networking Break
3:25pm - 3:35pm Introduction to Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

3:40pm - 4:20pm Interactive Roundtable Session

Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics.

4:25pm - 5:05pm The PICA Protocol™: Your Prescription for Healthy, Actionable Data Storytelling

Are your data visualizations inspiring action or obscuring your valuable insights? If your stakeholders are falling asleep instead of singing your praises, you may not have the tools to deliver data stories in an actionable way. This session will empower you with a powerful, proprietary data storytelling methodology that informs decisions, sparks ideas, inspires action, and makes YOU indispensable.

If you’re ready for your valuable insights to get noticed and acted upon, this is the talk for you.

Lea Pica
Data Storytelling Evangelist

5:10pm - 5:15pm Closing Remarks & Raffle
5:15pm - 6:15pm Networking Reception

Mix and mingle with your digital analytics peers, and our symposia sponsors. Beer, wine and refreshments will be served.



DAA Members $75
Non-Members $125
Students* $40

*This discount applies only to students enrolled full-time in an accredited university program. Please contact us to receive the discount code to register as a student.

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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please complete this form to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after March 27, 2019. Cancellations received in writing prior to March 27, 2019 will be refunded 50% of the registration fee paid.


One Star:


Women in Analytics:

Interested in sponsoring the 2019 Philadelphia Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.